A Mobile Shoe Truck Comes to Columbia

3 years 9 months 1 week ago August 14, 2013 Aug 14, 2013 Wednesday, August 14 2013 Wednesday, August 14, 2013 2:40:00 PM CDT in News
By: Taeler De Haes, KOMU 8 Reporter
loading

COLUMBIA - Columbia has many food trucks that keep popping up over the city, and now a new shoe business is taking the same mobile approach.

Nathan Fleischmann is opening Stadium Shoes, a moving shoe truck, this fall. He said he has wanted to open a shoe business for a few years but didn't quite know how and what he wanted to do.

One day walking back from lunch, he said, a friend asked him, "If we can buy tacos and hamburgers and hot dogs from trucks, why can't you buy shoes from a truck?"

Fleischmann said there are several other shoe trucks across the country, but this will be the first in Missouri.

The truck will sell casual and athletic shoes, he said.

"You probably won't see dress shoes or high heels on the truck, but you probably will see ballet flats or canvas shoes," Fleischmann said.

Fleischmann won second place in this year's third annual Regional Economic Development, Inc. (REDI) #Boom Bounce Competition, an entrepreneurial pitch contest. He won $3,000 in seed money.

"It allowed me to take those financial winnings and put it toward stuff that I may not be the strongest at, such as legal paperwork and trademarking," he said. "Without this entrepreneurial start-up competition, I don't know if I would be meeting my goals in being able to launch as soon as this fall."

Sean Siebert, chair of the competition, said the shoe industry is almost entirely based on imports and is dominated by big-box stores.

He said this competition is unique to Columbia, because so many younger entrepreneurs take part, including high school and college students.

"Thirteen higher education institutes competed for first, second and third place prizes," Siebert said.

For the past three years, a start-up shoe-related business has won the competition.

"Footwear is a by-product of the entrepreneurial success that we're seeing with our young entrepreneurs," Siebert said.

REDI has already added two new high schools to this year's competition.

In 2011, 22-year-old twins Brynne and Bailye Stansberry, co-founders of TwoAlity, won first place for their clear rain boots with interchangeable liners.

"We were going against all these people that had medical devices and people who had been in the industry a lot longer than we had," Bailye Stansberry said.

Fleischmann said social media is a very big component in the success of his business.

"I think the mobile and transience of our residence, and the community at large, is reflected in social media," he said. "People like to post where they are, and what they're doing, and the new things that they're finding and the cool food that they're eating."

Fleischmann said that would help him decide where to set up his truck each day. He will post Stadium Shoe's location on his website and Facebook and rely on social media for customers.

Other mobile businesses have done the same. Kona Ice, a mobile sno-cone truck opened in May of this year. Co-owner Cathy Cook said the mobility of the truck is one reason for her and her husband's success.

"We get to go wherever we want and stay as long as we want," Cook said. "We don't have to sit there and wait for business to come to us, we can go where the business is."

Kona Ice attends events from pre-school birthdays to office parties. Cook said it doesn't take much to spread the word about her business.

"Your marketing is already done for you," she said. "I don't have to do a lot of marketing because the truck does it for us."

Cook said she drives the truck sometimes 12 to 14 hours each day. The couple also Tweets and posts their exact location on Facebook.

Virginia Wilson, director of small-business development at the University of Missouri Small Business and Technology Development Center, is not surprised by these entrepreneurs'' success.

She said market data shows that the shoe industry is experiencing leakage, meaning there is more demand than supply locally. People are shopping outside of mid-Missouri for shoes and going to bigger cities.

Wilson said these entrepreneurs are not just creating products.

"It's not a one-size-fits-all with these shoe businesses," Wilson said. "Each one is a different brand."

 

More News

Grid
List
ST. LOUIS (AP) — St. Louis police say a man who barricaded himself inside a home repeatedly fired at officers... More >>
16 hours ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 6:54:00 PM CDT in News
KANSAS CITY, Mo. (AP) — Kansas City, Missouri, police say they are searching for a man who shot two people,... More >>
16 hours ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 6:46:00 PM CDT in News
COLUMBIA - A new business pushes it’s clients to their limit and has them sweating bullets. Two former NFL... More >>
18 hours ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 5:06:00 PM CDT in Sports
COLUMBIA - A resettlement agency supporting refugees had a surplus in donations, so it decided to sell some of its... More >>
18 hours ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 4:47:00 PM CDT in News
As of 6:00 p.m. 23,491 Electric Cooperative member-consumers are without power As of 5:37 p.m. Saturday, Ameren reports that... More >>
19 hours ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 4:21:00 PM CDT in Top Stories
JEFFERSON CITY - Traditional Native American food, crafts and dancing can be found at the tenth annual "For the People"... More >>
19 hours ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 3:48:00 PM CDT in Top Stories
COLUMBIA - Two teens were arrested early Saturday morning in relation to an armed robbery Friday night. Columbia Police... More >>
19 hours ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 3:46:00 PM CDT in Top Stories
BOONE COUNTY - One person was extricated from a vehicle and taken to the hospital with serious injuries after a... More >>
20 hours ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 2:53:00 PM CDT in Top Stories
COLUMBIA— The start of the ninth annual Pedaler’s Jamboree was held on Saturday. Nine years ago when the event... More >>
21 hours ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 2:24:00 PM CDT in Continuous News
COLUMBIA - The 29th Annual Salute to Veterans Air Show is scheduled for Saturday, May 27, and Sunday, May 28... More >>
21 hours ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 2:10:00 PM CDT in News
JEFFERSON CITY - Three people were taken to hospitals by emergency personnel following a three-car wreck Saturday morning. A... More >>
22 hours ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 1:08:00 PM CDT in Top Stories
COLUMBIA – Public pools in Columbia opens for Memorial Day weekend, but they are still looking for more people to... More >>
1 day ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 11:29:00 AM CDT in News
SPRINGFIELD, Mo. (AP) — Two months after the idea was first introduced to leaders in Springfield, Missouri, the city's new... More >>
1 day ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 11:13:00 AM CDT in News
ST. LOUIS (AP) — St. Louis police say a man who exchanged gunfire with officers during an hours-long standoff has... More >>
1 day ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 11:09:00 AM CDT in News
JEFFERSON CITY (AP) — Lawmakers have passed a proposal in a special session that supporters hope will bring hundreds... More >>
1 day ago May 27, 2017 May 27, 2017 Saturday, May 27 2017 Saturday, May 27, 2017 5:13:00 AM CDT in News
JEFFERSON CITY – A father was sentenced in federal court Friday for threatening the attorney who represented one of his... More >>
1 day ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 8:04:00 PM CDT in Top Stories
OSAGE BEACH – People going to Lake of the Ozarks this Memorial Day Weekend may encounter severe weather, dampening the... More >>
1 day ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 7:56:00 PM CDT in Top Stories
JEFFERSON CITY - A motor vehicle collision left a man seriously injured Friday morning. Elmer Redcay, 62, was northbound... More >>
1 day ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 7:53:00 PM CDT in Top Stories
Columbia, MO
Broken Clouds 71°
12pm 75°
1pm 76°
2pm 76°
3pm 77°

Select a station to view its upcoming schedule:

Coming Up Next

11:00a
2017 French Open
2:00p
PGA Tour Champions Golf
5:00p
KOMU 8 News @ 5
11:30a
Paid Program
12:00p
Family Guy
12:30p
Family Guy

Tonight's Schedule

7:00p
American Ninja Warrior
8:00p
American Ninja Warrior
6:00p
A Thousand Words
8:00p
Marvel's Agents of S.H.I.E.L.D.
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld