Advertisement Impact on Columbia Public Transit

3 years 8 months 3 weeks ago March 08, 2013 Mar 8, 2013 Friday, March 08 2013 Friday, March 08, 2013 6:24:00 PM CST in News
By: Maddie Heidenreich

COLUMBIA - Columbia Public Transit said Friday, advertising on city buses is helping meet budget needs. Revenue is "$100 thousand dollars to $125 thousand," said city marketing specialist Christa Holtzclaw. "It doesn't actually cover the equivalent of a route. I mean, it does cost for an entire year, quite a lot of money to be able to do each route, but every little bit helps."

The city has used external advertising on buses since 2009, and recently started using a new contracting company. "Transit Advertising Inc. was contracted with and they handle the sales, but they also handle the production and the installation, and tear down of all of the ads," said city marketing specialist Christa Holtzclaw.

Columbia resident Darrell Black has used Columbia Public Transit's bus system for almost three decades and is pleased with the ads. "Twenty seven years years, and I think it is a great thing for the Columbia Transit to advertise on the bus," said Black. "Especially Jimmy Johns and major businesses downtown." "The advertisements are on the back of the bus or the side of the bus and that's what attracts a lot of people to go to the business in the downtown district," said Black.

But not all frequent riders say the pay attention. "I've noticed whenever they change them, but as for actually getting me to go to those places or anything, also they haven't really," said frequent rider Catherine Wood. "I already knew about those places."

The city council is also looking into other funding options, to help fund bus routes. "The positive look is that we will be able to find alternate sources of funding. But as of right now, funding is still an issue." said Holtzclaw.

 

More News

Grid
List
JEFFERSON CITY- Stephen Webber has been elected as the new Chair of the Missouri Democratic Party on Saturday. “The... More >>
1 hour ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 4:12:00 PM CST in News
COLUMBIA - People came to celebrate Kwanzaa early this year at the Progressive Missionary Baptist on Saturday. The African-American... More >>
1 hour ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 4:05:00 PM CST in News
SPRINGFIELD (AP) — A Missouri woman faces 12 years in federal prison for leading a fraud scheme. The U.S.... More >>
2 hours ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 3:29:38 PM CST in News
COLUMBIA – Over 40 local authors showed off their work and networked with other writers at the Local Authors Open... More >>
3 hours ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 2:55:00 PM CST in News
COLUMBIA - Around 10 a.m. Saturday, a man driving his car northbound near Highway 63 and Stadium flipped over. No... More >>
6 hours ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 11:38:33 AM CST in Top Stories
JEFFERSON CITY (AP) — Missouri lawmakers have struggled to find a way to pay for repairs along thousands of miles... More >>
6 hours ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 10:59:00 AM CST in News
ST. LOUIS (AP) — Missouri is seeing a startling decline in methamphetamine lab seizures, but it isn't because users are... More >>
7 hours ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 10:50:00 AM CST in News
COLUMBIA - The Women's Symphony League kicked off the annual Holiday Home Tour, which is its biggest fundraiser of the... More >>
13 hours ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 4:12:00 AM CST in News
JEFFERSON CITY- The Jefferson City Fire Department responded to reports of smoke coming from a building in the 200 block... More >>
14 hours ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 3:57:00 AM CST in Top Stories
COLUMBIA - Following the election of Donald Trump, some students gathered for what they called a "positivity event". KOMU sent... More >>
22 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 7:05:00 PM CST in News
JEFFERSON CITY (AP) — Missouri lawmakers are proposing bills that would make attacking a law enforcement officer a hate crime.... More >>
1 day ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 4:51:13 PM CST in News
JEFFERSON CITY (AP) — Lawmakers are proposing bills that would make Missouri a right-to-work state. The Springfield News-Leader... More >>
1 day ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 4:46:41 PM CST in News
KANSAS CITY (AP) — A former Kansas City, Missouri, man has been sentenced to 15 years in prison for his... More >>
1 day ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 4:23:47 PM CST in News
JEFFERSON CITY - Gov. Nixon and his wife Georganne kicked off the holiday season in the state's capital with Friday's... More >>
1 day ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 3:36:00 PM CST in News
POPLAR BLUFF (AP) — A Missouri man who spent eight years behind bars for murder has been acquitted in a... More >>
1 day ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 3:26:56 PM CST in News
KANSAS CITY (AP) — Authorities said fireworks that were mistaken for gunshots led to a standoff near Rockhurst University. ... More >>
1 day ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 3:09:14 PM CST in News
ST. LOUIS (AP) — The former general manager of a suburban St. Louis car dealership is accused of defrauding the... More >>
1 day ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 3:05:38 PM CST in News
KANSAS CITY (AP) — The incoming president of the University of Missouri System and officials attending a welcoming ceremony in... More >>
1 day ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 3:00:15 PM CST in News
Columbia, MO
Broken Clouds 43°
6pm 41°
7pm 40°
8pm 40°
9pm 39°

Select a station to view its upcoming schedule:

Coming Up Next

5:30p
NBC Nightly News with Lester Holt
6:00p
KOMU 8 News @ 6
6:30p
Wheel of Fortune
5:30p
Cops Reloaded
6:00p
Cheaters
7:00p
Family Guy

Tonight's Schedule

7:00p
It's a Wonderful Life
7:00p
Family Guy
7:30p
Family Guy
8:00p
Bob's Burgers
8:30p
Bob's Burgers
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld