Advertisement Impact on Columbia Public Transit

5 years 1 month 1 week ago Friday, March 08 2013 Mar 8, 2013 Friday, March 08, 2013 6:24:00 PM CST March 08, 2013 in News
By: Maddie Heidenreich
loading

COLUMBIA - Columbia Public Transit said Friday, advertising on city buses is helping meet budget needs. Revenue is "$100 thousand dollars to $125 thousand," said city marketing specialist Christa Holtzclaw. "It doesn't actually cover the equivalent of a route. I mean, it does cost for an entire year, quite a lot of money to be able to do each route, but every little bit helps."

The city has used external advertising on buses since 2009, and recently started using a new contracting company. "Transit Advertising Inc. was contracted with and they handle the sales, but they also handle the production and the installation, and tear down of all of the ads," said city marketing specialist Christa Holtzclaw.

Columbia resident Darrell Black has used Columbia Public Transit's bus system for almost three decades and is pleased with the ads. "Twenty seven years years, and I think it is a great thing for the Columbia Transit to advertise on the bus," said Black. "Especially Jimmy Johns and major businesses downtown." "The advertisements are on the back of the bus or the side of the bus and that's what attracts a lot of people to go to the business in the downtown district," said Black.

But not all frequent riders say the pay attention. "I've noticed whenever they change them, but as for actually getting me to go to those places or anything, also they haven't really," said frequent rider Catherine Wood. "I already knew about those places."

The city council is also looking into other funding options, to help fund bus routes. "The positive look is that we will be able to find alternate sources of funding. But as of right now, funding is still an issue." said Holtzclaw.

 

More News

Grid
List
SPRINGFIELD (AP) — Authorities say a Springfield man charged with fleeing from officers and causing a deadly Springfield crash had... More >>
18 minutes ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 9:35:00 AM CDT April 20, 2018 in News
KANSAS CITY (AP) — The University of Missouri-Kansas City plans to eliminate 17 academic and administrate jobs. The Kansas... More >>
23 minutes ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 9:30:21 AM CDT April 20, 2018 in News
SPRINGFIELD (AP) — A homeless man has been convicted in the stabbing and beating death of a Springfield woman... More >>
28 minutes ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 9:25:18 AM CDT April 20, 2018 in News
OSAGE COUNTY - The Osage Sheriff's Office arrested a wanted felon out of Callaway County Thursday night. According to... More >>
1 hour ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 8:51:00 AM CDT April 20, 2018 in News
CENTRALIA - Two people were arrested for drug trafficking in Centralia Thursday night. According to the Centralia Police Department,... More >>
1 hour ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 8:04:00 AM CDT April 20, 2018 in News
JEFFERSON CITY - A traffic safety education program, First Impact, taught parents the ins and outs of putting their teen... More >>
13 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 8:03:00 PM CDT April 19, 2018 in News
JEFFERSON CITY - Judge Rex Burlison, 22nd Judicial Circuit (St. Louis City), ruled Thursday not to dismiss the criminal case... More >>
13 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 8:01:00 PM CDT April 19, 2018 in News
LAKE OZARK - An Osage School teacher is being charged with 1st degree statutory sodomy and a second charge of... More >>
16 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 5:23:00 PM CDT April 19, 2018 in News
KANSAS CITY (AP) — The University of Missouri-Kansas City (UMKC) is cutting 17 professors and administrators. University officials said... More >>
18 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 3:03:20 PM CDT April 19, 2018 in News
JEFFERSON CITY- A St. Louis circuit court judge ruled against the dismissal of Greitens' court case Thursday. Regular session continued... More >>
18 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 3:02:00 PM CDT April 19, 2018 in News
COLUMBIA - The Columbia Fire Department used the former Macy's building off of Stadium Blvd. on Thursday to train its... More >>
19 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 1:58:00 PM CDT April 19, 2018 in News
COLUMBIA - Police said a man was stabbed in the neck in the 2900 block of Range Line Street Thursday... More >>
20 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 1:37:00 PM CDT April 19, 2018 in News
FORDLAND (AP) — Officials said a maintenance worker died when a Missouri television station tower collapsed and he became trapped... More >>
21 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 12:31:00 PM CDT April 19, 2018 in News
CLINTON (AP) — A Missouri woman accused of dealing drugs from a home where an ex-convict fatally shot one police... More >>
21 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 12:01:48 PM CDT April 19, 2018 in News
MONTGOMERY COUNTY - Deputies identified a man whose body was found tangled in fishing lines on Wednesday as Timothy G.... More >>
22 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 11:47:00 AM CDT April 19, 2018 in News
JEFFERSON CITY - Sen. Maria Chappelle Nadal, D-St. Louis, said the unknown substance on envelopes sent to her on Thursday... More >>
22 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 11:41:00 AM CDT April 19, 2018 in News
JEFFERSON CITY (AP) — A Missouri Senate panel has declined to advance a proposed tax overhaul following estimates that it... More >>
22 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 11:09:33 AM CDT April 19, 2018 in News
KANSAS CITY, Mo. (AP) — A 65-year-old man who was a major heroin dealer in the Kansas City area has... More >>
23 hours ago Thursday, April 19 2018 Apr 19, 2018 Thursday, April 19, 2018 10:45:26 AM CDT April 19, 2018 in News
Columbia, MO
Broken Clouds 48°
10am 50°
11am 53°
12pm 57°
1pm 59°