Advertisement Impact on Columbia Public Transit

3 years 10 months 1 week ago March 08, 2013 Mar 8, 2013 Friday, March 08 2013 Friday, March 08, 2013 6:24:00 PM CST in News
By: Maddie Heidenreich
Embed Code Copied

COLUMBIA - Columbia Public Transit said Friday, advertising on city buses is helping meet budget needs. Revenue is "$100 thousand dollars to $125 thousand," said city marketing specialist Christa Holtzclaw. "It doesn't actually cover the equivalent of a route. I mean, it does cost for an entire year, quite a lot of money to be able to do each route, but every little bit helps."

The city has used external advertising on buses since 2009, and recently started using a new contracting company. "Transit Advertising Inc. was contracted with and they handle the sales, but they also handle the production and the installation, and tear down of all of the ads," said city marketing specialist Christa Holtzclaw.

Columbia resident Darrell Black has used Columbia Public Transit's bus system for almost three decades and is pleased with the ads. "Twenty seven years years, and I think it is a great thing for the Columbia Transit to advertise on the bus," said Black. "Especially Jimmy Johns and major businesses downtown." "The advertisements are on the back of the bus or the side of the bus and that's what attracts a lot of people to go to the business in the downtown district," said Black.

But not all frequent riders say the pay attention. "I've noticed whenever they change them, but as for actually getting me to go to those places or anything, also they haven't really," said frequent rider Catherine Wood. "I already knew about those places."

The city council is also looking into other funding options, to help fund bus routes. "The positive look is that we will be able to find alternate sources of funding. But as of right now, funding is still an issue." said Holtzclaw.

 

More News

Grid
List
COLUMBIA – Concerned community members gathered at Republican U.S. Representative Vicky Hartzler’s office Tuesday to protest a recent development in... More >>
1 hour ago January 17, 2017 Jan 17, 2017 Tuesday, January 17 2017 Tuesday, January 17, 2017 1:58:00 PM CST in News
COLUMBIA – Higher education institutions have concern over the impact of Governor Greitens' announced budget cuts that will largely decrease... More >>
1 hour ago January 17, 2017 Jan 17, 2017 Tuesday, January 17 2017 Tuesday, January 17, 2017 1:41:00 PM CST in Continuous News
JEFFERSON CITY - Rep. Kip Kendrick, D-Columbia, filed two bills on Tuesday addressing the rise of student debt. The... More >>
1 hour ago January 17, 2017 Jan 17, 2017 Tuesday, January 17 2017 Tuesday, January 17, 2017 1:35:00 PM CST in News
CARTHAGE (AP) — Authorities say a 10-year-old girl has died in a southwest Missouri shooting that appears to be accidental.... More >>
3 hours ago January 17, 2017 Jan 17, 2017 Tuesday, January 17 2017 Tuesday, January 17, 2017 12:01:13 PM CST in News
JEFFERSON CITY (AP) — New Missouri Gov. Eric Greitens will outline his policies on jobs, ethics, public safety and education... More >>
4 hours ago January 17, 2017 Jan 17, 2017 Tuesday, January 17 2017 Tuesday, January 17, 2017 11:14:00 AM CST in News
ST. LOUIS (AP) — St. Louis' fortunes may be looking up, thanks to a surprising surge in business startups. ... More >>
4 hours ago January 17, 2017 Jan 17, 2017 Tuesday, January 17 2017 Tuesday, January 17, 2017 11:03:00 AM CST in News
COLUMBIA - Prosecutors have filed charges against one of two men arrested following an assault at the Red Roof Inn... More >>
5 hours ago January 17, 2017 Jan 17, 2017 Tuesday, January 17 2017 Tuesday, January 17, 2017 10:25:00 AM CST in News
COLUMBIA - An MU associate teaching professor is presenting a petition to the Columbia City Council Tuesday evening on behalf... More >>
13 hours ago January 17, 2017 Jan 17, 2017 Tuesday, January 17 2017 Tuesday, January 17, 2017 1:34:00 AM CST in News
COLUMBIA - Almost 50 years after the death of civil rights leader Dr. Martin Luther King Jr., Columbia groups still... More >>
17 hours ago January 16, 2017 Jan 16, 2017 Monday, January 16 2017 Monday, January 16, 2017 10:08:00 PM CST in News
SUNRISE BEACH – Buying and selling personal property privately, such as furniture, clothes and cars, is commonplace in today’s world... More >>
18 hours ago January 16, 2017 Jan 16, 2017 Monday, January 16 2017 Monday, January 16, 2017 9:18:00 PM CST in News
COLUMBIA - After a budget resolution aimed at repealing Obamacare was reached Jan. 12, groups in Missouri plan to protest... More >>
1 day ago January 16, 2017 Jan 16, 2017 Monday, January 16 2017 Monday, January 16, 2017 2:50:00 PM CST in News
CALIFORNIA (AP) - Central Missouri Democrats nominated an attorney who formerly worked for the Missouri Senate to run in a... More >>
1 day ago January 16, 2017 Jan 16, 2017 Monday, January 16 2017 Monday, January 16, 2017 2:36:00 PM CST in News
HILLSBORO (AP) - The Missouri State Highway Patrol says a 28-year-old man died after a four-wheeler he was riding on... More >>
1 day ago January 16, 2017 Jan 16, 2017 Monday, January 16 2017 Monday, January 16, 2017 2:09:00 PM CST in News
NICKELVILLE (AP) - A southwest Missouri county highway is expected to be closed until Thursday as crews clean up an... More >>
1 day ago January 16, 2017 Jan 16, 2017 Monday, January 16 2017 Monday, January 16, 2017 2:02:00 PM CST in News
ST. LOUIS (AP) - Police are investigating after a 34- year-old man was found dead outside a hospital in north... More >>
1 day ago January 16, 2017 Jan 16, 2017 Monday, January 16 2017 Monday, January 16, 2017 10:51:00 AM CST in News
COLUMBIA - Cafe Berlin reopened Monday for brunch, after being closed following a destructive break-in. The break-in on Saturday night... More >>
1 day ago January 16, 2017 Jan 16, 2017 Monday, January 16 2017 Monday, January 16, 2017 10:05:00 AM CST in News
ST. LOUIS (AP) - St. Louis' fortunes may be looking up, thanks to a surprising surge in business startups. ... More >>
1 day ago January 16, 2017 Jan 16, 2017 Monday, January 16 2017 Monday, January 16, 2017 9:41:00 AM CST in News
COOPER COUNTY - Just before 5 a.m. Monday morning, the Cooper County Fire Protection District responded to a structure fire... More >>
1 day ago January 16, 2017 Jan 16, 2017 Monday, January 16 2017 Monday, January 16, 2017 8:29:00 AM CST in Top Stories
Columbia, MO
Broken Clouds 39°
4pm 41°
5pm 40°
6pm 39°
7pm 38°

Select a station to view its upcoming schedule:

Coming Up Next

3:00p
Dr. Phil
4:00p
Jeopardy!
4:30p
Jeopardy!
3:00p
The Robert Irvine Show
4:00p
Cops Reloaded
4:30p
The Cleveland Show

Tonight's Schedule

7:00p
The Wall
8:00p
This Is Us
9:00p
Chicago Fire
7:00p
The Flash
8:00p
No Tomorrow
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld