Afternoon Parade Could Help Downtown Businesses
COLUMBIA - Downtown businesses said Wednesday they are excited about the noon start time for MU's Homecoming parade. The Columbia City Council approved the move of the start of the parade to accommodate the airing of ESPN's College GameDay. GameDay will run until 11 a.m.
Both Downtown Brewery and Envy sit along the parade route, and employees at each said the later parade should put more people downtown during their prime hours.
"We usually get a later lunch crowd between 12:45 and 2:00 p.m.," Downtown Brewery's Tyler Gilmore said. "Being a late game and the parade being over about one, we are hoping to drag some people in here between the time we get a normal rush."
Envy manager Roz Harman said the later time will be perfect for her store as well.
"Our store doesn't even open until eleven," Harman said. "So they will be down here for the afternoon with the game being late. Hopefully it will be great for business."
While the restaurant and clothing businesses expect higher sales numbers, Steve Dillard, owner of Tiger Spirit, does not know if the later time will affect his store. He said he has nothing to base it on since an afternoon parade has not happened while he has owned the store.
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