Aisling Champion Named in Columbia
On a normal day, the most action seen in aisle five are a few price checks. Saturday was not a normal day. The store was filled with fans, crazy dressed contestants, cameras, directors even cheerleaders all for the first-ever National Aisling Championships. If you've never heard of aisling, it's probably because it's almost brand new. This was the first-ever National Aisling Championship but this competition also served as the set for the feature film "American Shopper."
"I am part of a sport called Aisling which is dancing while you are grocery shopping," Tracy Jones says.
For this group of moms this was not a normal day at the store.
"We just got together and had a great time and decided to participate," Lynn Mcintosh of team "Aisle-vis" says.
They were in it together but just one was in the hot seat and in the hot pants.
"I lost the low straw and of my group of seven moms we love to do things together and i just happened to be picked," Loretta Sanders of the "Aisle-vis" says.
They decorated a cart, came up with a routine and showed it off to judges.
"In three minutes time you have to choreograph a routine, pick up fifteen items and one bonus item," Sanders says.
And they weren't the only ones. Twenty-one finalists competed today each with their own routine. But they said practice was awkward.
"They just look at you like you're crazy because you're dancing and practicing your routine and shopping," Jones says.
But with a cash prize and title on the line they say not practicing would be spoiling.
"We've had planes, big ballroom chandeliers. I've had a little bit of everything," Aisling inventor Jonathan Sawyer says.
And for Sawyer, this is what he hoped for. Now he wants it to keep getting bigger.
"Hopefully the same people that saw me practicing in the aisles won't be here ever again," Jones says.
You never know, that lady dancing could be practicing. A documentary crew followed this new sport. They were in the store as they practiced.