Anheuser-Busch Giving Fans the Chance to Name Foal in Super Bowl Commercial

3 years 10 months 2 days ago February 01, 2013 Feb 1, 2013 Friday, February 01 2013 Friday, February 01, 2013 5:52:00 PM CST in News
By: Nick Brennan

COOPER COUNTY - Anheuser-Busch has used its Clydesdale horses in 23 Super Bowl ads. Now the company is giving the audience, at the game and at home, the chance to name the newest star of its ads; a two-week-old foal.

The Clydesdales are specially bred and reared at Anheuser-Busch's Warm Springs Ranch in Cooper County. And ranch supervisor John Soto says that the company wants to include fans in its ads through the use of such social media sites like Twitter and Facebook.

"They (the company) wanted to have the fans and people following Facebook, the public actually put in names and throw out suggestions on what we should name the baby. And after the Super Bowl, at some point, they'll decide what the name of the baby is, and that's what her name will be," Soto said.

Even though there have been Clydesdale foals featured in Super Bowl ads before, Soto says that this one is particularly meaningful to him and the ranch.

"It's from what everybody in Clydesdale operations do, where we start from the time they're a baby until the time they're on the hitch and everything in-between. Working with them and playing with them when they're yearlings and two year olds and the pride we have at the end of the day when they actually go out and are part of our Budweiser Clydesdale team", Soto said.

And the commericial is not the only media stunt that Anheuser-Busch will unveil this year. According to Soto, the company will be making full use of social media to connect the Clydesdales to their fans.

"We're doing a new thing at Anheuser-Busch this year... what they're calling the Class of 2013... which is gonna highlight all of our babies that are born throughout the year on Facebook, Budweiser.com and Twitter. And they'll update it through the year so you can actually see the babies, see their names and follow them through the year as they grow up", Soto said.

Visit Warm Springs Ranch's website here.

More News

Grid
List
COLUMBIA — A project to replace existing water lines in the Gregory Heights neighborhood is set to begin Monday. ... More >>
1 hour ago December 05, 2016 Dec 5, 2016 Monday, December 05 2016 Monday, December 05, 2016 7:31:00 AM CST in News
INDEPENDENCE (AP) — Police are investigating the killing of a 23-year-old man in Independence. The Kansas City Star reports... More >>
1 hour ago December 05, 2016 Dec 5, 2016 Monday, December 05 2016 Monday, December 05, 2016 7:25:06 AM CST in News
COLUMBIA — John Alspaugh and his family own the Hinkson Creek Farm, including its very popular Christmas tree patch of... More >>
7 hours ago December 05, 2016 Dec 5, 2016 Monday, December 05 2016 Monday, December 05, 2016 1:23:00 AM CST in News
STURGEON — Mid-Missouri drivers experienced trouble on the roads Sunday after a mix of snow and rain spurred multiple accidents... More >>
10 hours ago December 04, 2016 Dec 4, 2016 Sunday, December 04 2016 Sunday, December 04, 2016 10:13:00 PM CST in News
COLUMBIA — A proposed overhaul to a section of Columbia city code could soon make the city's parks more friendly... More >>
14 hours ago December 04, 2016 Dec 4, 2016 Sunday, December 04 2016 Sunday, December 04, 2016 5:53:00 PM CST in News
BRANSON (AP) — Authorities are investigating after a fire damaged a resort condominium building under construction in Branson. ... More >>
14 hours ago December 04, 2016 Dec 4, 2016 Sunday, December 04 2016 Sunday, December 04, 2016 5:51:00 PM CST in News
CAPE GIRARDEAU (AP) — The New Madrid Fault has had a fair amount of minor seismic activity in recent weeks.... More >>
14 hours ago December 04, 2016 Dec 4, 2016 Sunday, December 04 2016 Sunday, December 04, 2016 5:42:00 PM CST in News
KANSAS CITY (AP) — A horse drawn carriage was involved in an accident on the Country Club Plaza, injuring three... More >>
14 hours ago December 04, 2016 Dec 4, 2016 Sunday, December 04 2016 Sunday, December 04, 2016 5:41:00 PM CST in News
NAYLOR (AP) — Two southeast Missouri men have been honored as heroes for saving a man and his toddler son... More >>
20 hours ago December 04, 2016 Dec 4, 2016 Sunday, December 04 2016 Sunday, December 04, 2016 12:04:00 PM CST in News
COLUMBIA — The first Chocolate Festival in Columbia will allow mid-Missouri residents to snack on tasty treats while giving back... More >>
1 day ago December 04, 2016 Dec 4, 2016 Sunday, December 04 2016 Sunday, December 04, 2016 5:16:00 AM CST in Top Stories
CAMDEN COUNTY — One man was airlifted to the hospital Friday after his vehicle overturned. According to the Missouri... More >>
1 day ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 9:22:00 PM CST in News
KANSAS CITY (AP) — Authorities are investigating after tools and equipment were stolen from a Kansas City woodworking shop where... More >>
1 day ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 8:54:00 PM CST in News
KIRKSVILLE — The Kirksville Arts Center broke out in flames Friday evening. According to an email from the Kirksville... More >>
1 day ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 7:42:00 PM CST in News
COLUMBIA — A film about the life of a Missouri artist and politician was shown for free on Saturday. ... More >>
1 day ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 6:09:00 PM CST in News
JEFFERSON CITY — Stephen Webber is set to serve as the new chair of the Missouri Democratic Party after winning... More >>
1 day ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 4:12:00 PM CST in News
COLUMBIA — People came to celebrate Kwanzaa early this year at the Progressive Missionary Baptist on Saturday. The African-American... More >>
1 day ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 4:05:00 PM CST in News
SPRINGFIELD (AP) — A Missouri woman faces 12 years in federal prison for leading a fraud scheme. The U.S.... More >>
1 day ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 3:29:00 PM CST in News
COLUMBIA — Over 40 local authors showed off their work and networked with other writers at the Local Authors Open... More >>
1 day ago December 03, 2016 Dec 3, 2016 Saturday, December 03 2016 Saturday, December 03, 2016 2:55:00 PM CST in News
Columbia, MO
Broken Clouds 29°
9am 34°
10am 37°
11am 43°
12pm 46°

Select a station to view its upcoming schedule:

Coming Up Next

7:00a
Today
11:00a
Rachael Ray
12:00p
KOMU 8 News @ Noon
8:00a
The Steve Wilkos Show
9:00a
The Steve Wilkos Show
10:00a
Jerry Springer

Tonight's Schedule

7:00p
The Voice
9:01p
Timeless
7:00p
Supergirl
8:00p
Supergirl
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld