Budweiser, Lyft expand campaign to prevent drunk driving
COLUMBIA - Thursday kicked off Budweiser’s latest effort in its campaign to prevent drunk driving.
Missouri is one of nine states where Lyft will now offer a $20 round-trip ride credit every weekend until December 31.
“We are proud to continue our partnership with Lyft to implement evidence-based solutions that can have a real impact on reducing drunk driving,” Katja Zastrow, Corporate Social Responsibility vice president for Anheuser-Busch, said in a statement. “Making it home safe at the end of the night starts with getting a ride at the beginning of the night, so we want to encourage people to plan ahead.”
Bud Balke, Mother’s Against Drunk Driving Court Monitor, said he is excited about the initiative for mid-Missouri.
“You’ve got a taxi-type company, you've got a beverage company, they come together, and try to save lives,” he said. "We’re all trying to save lives in our different ways, and even though we sometimes have more fatalities and serious injuries than we ever want to see, we’re all trying to make a difference.”
As part of the campaign, Budweiser will share a ride code for the Lyft app every Thursday at 2 p.m., which users can redeem for rides between 5 p.m. and 5 a.m. Thursday, Friday and Saturday.
Only those over the age of 21 can claim the ride credits. Margo Leitschuh, Missouri Partners in Prevention communicators coordinator, said the initiative should incorporate a broader scope.
“For individuals who need a safe ride home, whether they’re 21 or not, that is something they could improve,” she said.
The campaign will also offer rides on select holidays.