Budweiser sponsorship of Dale Earnhardt Jr. in question

1 decade 11 months 1 week ago Thursday, June 14 2007 Jun 14, 2007 Thursday, June 14, 2007 12:54:12 AM CDT June 14, 2007 in News
Source: (Copyright 2007 The Associated Press All Rights Reserved.)
ST. LOUIS (AP) - NASCAR star Dale Earnhardt Junior is launching a race of his own. Earnhardt announced on Wednesday that his sponsorship deal with Anheuser-Busch is up in the air. Earnhardt has joined a new racing team and said he might be looking for a new sponsor. Experts said that if Anheuser-Busch loses Earnhardt's contract, it could affect the brewer's overall marketing plan because so many of Earnhardt's fans are beer drinkers. Anheuser-Busch Vice President Tony Ponturo said the brewer is going to explore ways to sign a new deal with Earnhardt.

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