Businesses adapt to new chip-card readers for customer safety

1 year 5 months 3 weeks ago October 01, 2015 Oct 1, 2015 Thursday, October 01 2015 Thursday, October 01, 2015 3:14:00 PM CDT in News
By: Alyssa Casares, KOMU 8 News
loading

COLUMBIA - Consumers might notice their debit and credit cards have a slightly different look now.

More and more cards are featuring chip technology, which is designed to better protect people's financial information.

On Thursday, some Columbia businesses starting learning how to work new EMV (Europay, MasterCard and Visa) "smart card" technology.

Jennie Snapp is the manager of Britches Clothing in downtown Columbia, and said her store had the new card readers installed just on Tuesday.

"It's pretty new to us," Snapp said. "We obviously got it because it is required, and we want to make sure that we are doing the safest thing possible for ourselves and our customers."

Thursday was the deadline for businesses to upgrade their registers to accept chip-cards. The switch was designed to better protect against fraud.

Snapp said learning how to use the new technology takes time.

"It's been a little slow for us just to get a hang of the process, but for the most part it's been great," Snapp said. "Customers are pretty amazed by it."

Snapp said it takes more time for the technology to read the chip than it does for a magnetic strip.

"We have to insert the card and let it sit there while it, you know, reads the chip and does everything," Snapp said. "It's not just a simple swipe anymore."

Ann Neal is a local customer and said she thinks the switch will make shopping safer for the consumer, even if it takes more time.

"I just think it's a good idea that the credit card companies are going to this," Neal said. "I think there will be less stealing of identity."

Other Columbia businesses have recently switched to the chip-reader technology, too. Gene Lacey is a sales associate at Downtown Appliance Home Center, and said there are many benefits to using the new technology.

"Hopefully this will help and get rid of a lot of people's cards information getting stolen," Lacey said. 

If businesses do not have the updated technology for chip-card holders, they could be held liable for fraudulent credit card purchases, rather than banks or credit card issuers.

 

More News

Grid
List
COLUMBIA - Columbia police arrested a man Sunday morning after he allegedly shot multiple rounds from his gun near the... More >>
2 hours ago March 26, 2017 Mar 26, 2017 Sunday, March 26 2017 Sunday, March 26, 2017 7:25:00 PM CDT in Top Stories
COLUMBIA Updated 7:05 p.m. - The Columbia Police Department said a second victim in the Sunday shooting on I-70 Drive... More >>
5 hours ago March 26, 2017 Mar 26, 2017 Sunday, March 26 2017 Sunday, March 26, 2017 4:18:00 PM CDT in News
COLUMBIA - During his time as athletic director at the University of Missouri Mike Alden oversaw a little bit of... More >>
7 hours ago March 26, 2017 Mar 26, 2017 Sunday, March 26 2017 Sunday, March 26, 2017 2:35:00 PM CDT in Sports
ST. LOUIS (AP) — About 1,000 of St. Louis' delinquent properties are expected to face the wrecking ball to create... More >>
8 hours ago March 26, 2017 Mar 26, 2017 Sunday, March 26 2017 Sunday, March 26, 2017 1:13:10 PM CDT in News
OZARK, Mo . (AP) — A southwestern Missouri man is accused of sexual misconduct involving a teenager who investigators say... More >>
9 hours ago March 26, 2017 Mar 26, 2017 Sunday, March 26 2017 Sunday, March 26, 2017 12:20:00 PM CDT in Continuous News
FORSYTH, Mo . (AP) — Authorities said a southern Missouri man told investigators he was either sleepwalking or dreaming when... More >>
11 hours ago March 26, 2017 Mar 26, 2017 Sunday, March 26 2017 Sunday, March 26, 2017 10:25:00 AM CDT in News
COLUMBIA - Officers said a suspect is on the run after a robbery at an Extended Stay America Saturday night.... More >>
23 hours ago March 25, 2017 Mar 25, 2017 Saturday, March 25 2017 Saturday, March 25, 2017 10:39:11 PM CDT in News
COLUMBIA - A hearing for Sturgeon Police Chief Greg Halderman will take place on Monday. On the week of... More >>
1 day ago March 25, 2017 Mar 25, 2017 Saturday, March 25 2017 Saturday, March 25, 2017 7:16:00 PM CDT in News
LINN - State Technical College in Linn opened up its campus to recruit prospective students and to show off what... More >>
1 day ago March 25, 2017 Mar 25, 2017 Saturday, March 25 2017 Saturday, March 25, 2017 4:49:00 PM CDT in News
UPDATED 3/26/17 7:46 p.m. The Boone County Fire Protection District is no longer leading the search. KOMU has... More >>
1 day ago March 25, 2017 Mar 25, 2017 Saturday, March 25 2017 Saturday, March 25, 2017 4:37:00 PM CDT in News
ST. LOUIS (AP) — Two men each are jailed on $750,000 bond after being accused in connection with the St.... More >>
1 day ago March 25, 2017 Mar 25, 2017 Saturday, March 25 2017 Saturday, March 25, 2017 3:38:00 PM CDT in News
COLUMBIA - Two semi trucks and two cars were part of a wreck Saturday that closed westbound I-70. The... More >>
1 day ago March 25, 2017 Mar 25, 2017 Saturday, March 25 2017 Saturday, March 25, 2017 3:23:00 PM CDT in Top Stories
JEFFERSON CITY, Mo. (AP) — The Republican-led Missouri Legislature will get back to a business-friendly agenda when it returns from... More >>
1 day ago March 25, 2017 Mar 25, 2017 Saturday, March 25 2017 Saturday, March 25, 2017 12:35:00 PM CDT in News
ST. LOUIS (AP) — A St. Louis man has been sentenced to life in prison without the possibility of parole... More >>
1 day ago March 25, 2017 Mar 25, 2017 Saturday, March 25 2017 Saturday, March 25, 2017 10:54:00 AM CDT in News
CLAYTON, Mo. (AP) — An activist who helped shut down a St. Louis-area freeway during protests commemorating the first anniversary... More >>
1 day ago March 25, 2017 Mar 25, 2017 Saturday, March 25 2017 Saturday, March 25, 2017 10:45:00 AM CDT in News
ST. LOUIS (AP) — St. Louis police say a 15-year-old boy was killed and six other people were critically wounded... More >>
1 day ago March 25, 2017 Mar 25, 2017 Saturday, March 25 2017 Saturday, March 25, 2017 10:41:00 AM CDT in News
COLUMBIA – A group of local artists hosted a fundraiser Friday night, giving people people the chance to view works... More >>
1 day ago March 25, 2017 Mar 25, 2017 Saturday, March 25 2017 Saturday, March 25, 2017 5:40:00 AM CDT in News
COLUMBIA – Columbia businesses are coming together to encourage community members to lead healthy and balanced lives. Keystone Chiropractic... More >>
1 day ago March 25, 2017 Mar 25, 2017 Saturday, March 25 2017 Saturday, March 25, 2017 5:28:00 AM CDT in News
Columbia, MO
Broken Clouds 52°
10pm 53°
11pm 53°
12am 52°
1am 52°

Select a station to view its upcoming schedule:

Coming Up Next

9:00p
Shades of Blue
10:00p
KOMU 8 News @ 10
10:35p
Sports Extra with Chris Gervino
9:30p
Seinfeld
10:00p
Family Guy
10:30p
Family Guy

Tonight's Schedule

7:00p
Little Big Shots
8:00p
Chicago Justice
9:00p
Shades of Blue
6:00p
Mystic Pizza
8:00p
Marvel's Agents of S.H.I.E.L.D.
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld