Businesses and consumers adjust to smart-chip debit and credit cards

11 months 1 day 20 hours ago April 27, 2016 Apr 27, 2016 Wednesday, April 27 2016 Wednesday, April 27, 2016 9:47:00 AM CDT in News
By: KOMU 8 Reporter, Nina Amedin

COLUMBIA - Visa recently announced that it will be reducing certain chip-reader debit and credit card checkout times to two seconds. 

Checkout times for EMV (Europay, Mastercard and Visa) cards, otherwise known as smart-chip cards, currently take 10-20 seconds. 

Smart-chip embedded cards create a unique transaction code with each purchase making it harder for someone to steal debit/credit card information.

Most consumers in the United States are used to swiping their magnetic strip debit/credit cards and entering a PIN number, but the verification methods for smart-chip cards vary.

A customer could be required to sign after "dipping" their card into a machine or enter a PIN number, but not every system requires a PIN number yet and not all consumers are aware of how their smart-chip card specifically works.

"We've had a few cards that did require a PIN number and the customer didn't know they even had one so they had to give us another form of payment," said Michelle Dillard, the manager of Tiger Spirit, which is a small business in downtown Columbia.

The store installed a smart-chip reader about five months ago after its machines crashed and it was forced to upgrade to the new system. 

"I think a lot of our customers are used to it by now, but I think it's going to get more complicated when the PIN is required for all credit cards," Dillard said. 

Bank of America says the cards are used in 130 countries.

The United States is one of the newest to adopt the cards.

"Maybe banks didn't want to spend the money and switch. In the end it's protecting them too," Dillard said. 

She is also a smart-chip card holder. 

"It is a little slower, I don't mind it. It was just a matter of getting used to inserting it into the chip reader instead of swiping your card. Sometimes I still forget and I swipe." she said.

Starbucks also recently installed smart-chip card readers in its downtown Columbia location.

"It protects the consumer and it protects us too. None of the numbers come up on our screen, we don't touch the card at all. It's all the consumer. They have total control." Barista Megan Smaltz said. 

Large retailers noticed it takes a longer time to checkout with the "chip and dip" method, causing some long lines. 

"It can be frustrating sometimes because you have this long line and you're just waiting, but I say I'm sorry. It's also a good time to make conversation with the customer," Smaltz said. 

She said she feels the chip reader technology hasn't caught up with the new system but is ultimately safer than using a magnetic swipe card. 

"People forget about it because it's so new and it takes a long time so they swipe their card and we need the chip reader, but it's minimal frustration," she said.

Consumers can learn more about smart-chip cards and how to use them with the tutorial, "How to Use an EMV Chip Card from Your Credit Union."

 

More News

Grid
List
JEFFERSON CITY, Mo. (AP) — Missouri's Republican-led House has squashed an attempt by Democrats to expand Medicaid eligibility. Members... More >>
2 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 11:25:00 PM CDT in News
COLUMBIA - Less than a week away from election day, and Columbia City Council candidates are still working to out... More >>
4 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 9:49:00 PM CDT in News
ST. LOUIS (AP) — Prosecutors say a Nigerian citizen living in St. Louis was part of a stolen identity fraud... More >>
7 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 6:35:00 PM CDT in News
FULTON - An area man was arrested Wednesday afternoon on suspicion of stealing, trespassing and property damage. The Fulton... More >>
7 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 6:20:00 PM CDT in Coverage From Callaway
HOLTS SUMMIT - Research published in the Journal of the National Cancer Institute shows colon cancer rates have been steadily... More >>
7 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 6:15:00 PM CDT in News
CALLAWAY COUNTY - Two teenagers were arrested Wednesday and accused of ATV theft. According to a release, Callaway County... More >>
7 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 5:56:00 PM CDT in Coverage From Callaway
COLUMBIA - Former MU Interim Chancellor Hank Foley has accepted the position of president at the New York Institute of... More >>
8 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 4:56:00 PM CDT in Top Stories
CALIFORNIA - Three people were arrested on drug charges Tuesday at the Moniteau County Jail. According to a release... More >>
9 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 4:26:00 PM CDT in News
LAKE OZARK - Police arrested a man Wednesday morning following a vehicle chase in which the suspect allegedly hit a... More >>
9 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 4:03:00 PM CDT in News
JEFFERSON CITY - It only takes the swinging of a wrecking ball to reduce a historic building to rubble. ... More >>
10 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 3:11:00 PM CDT in News
JEFFERSON CITY - Jefferson City's transit system, JEFFTRAN, wrapped up a series of six public meetings on Wednesday. JEFFTRAN... More >>
11 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 2:08:00 PM CDT in News
INDEPENDENCE (AP) — A suburban Kansas City police office is hospitalized after being injured in a confrontation after short car... More >>
11 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 1:56:10 PM CDT in News
JEFFERSON CITY (AP) — Lawmakers are advancing a proposal to ban Missouri cities and counties from using red-light cameras. ... More >>
12 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 1:48:48 PM CDT in News
ST. LOUIS (AP) — Chuck Berry fans will have their chance to pay their respects to the late rock 'n'... More >>
12 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 1:45:11 PM CDT in News
MONITEAU COUNTY - Police caught a Kansas City man who is accused of multiple burglaries across Missouri, Pennsylvania and Arkansas... More >>
12 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 1:33:00 PM CDT in News
COLUMBIA - Only one state spends less per capita on its public defender system than Missouri: Mississippi. That could... More >>
14 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 11:27:00 AM CDT in News
JEFFERSON CITY (AP) — The Missouri House has passed a proposal to spend roughly $242 million more than planned this... More >>
14 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 11:23:07 AM CDT in News
JEFFERSON CITY (AP) — Department of Social Services Acting Director Jennifer Tidball said Missouri still is giving money to Planned... More >>
16 hours ago March 29, 2017 Mar 29, 2017 Wednesday, March 29 2017 Wednesday, March 29, 2017 9:49:00 AM CDT in News
Columbia, MO
Broken Clouds 60°
2am 58°
3am 58°
4am 58°
5am 59°

Select a station to view its upcoming schedule:

Coming Up Next

1:37a
Paid Program
2:07a
Today
3:00a
Mad Money
1:30a
Seinfeld
2:00a
Paid Program
2:30a
Paid Program

Tonight's Schedule

7:00p
Superstore
7:30p
Powerless
8:00p
Chicago Med
9:00p
The Blacklist: Redemption
7:00p
Supernatural
8:00p
Riverdale
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld