Businesses and consumers adjust to smart-chip debit and credit cards

1 year 3 weeks 6 days ago April 27, 2016 Apr 27, 2016 Wednesday, April 27 2016 Wednesday, April 27, 2016 9:47:00 AM CDT in News
By: KOMU 8 Reporter, Nina Amedin

COLUMBIA - Visa recently announced that it will be reducing certain chip-reader debit and credit card checkout times to two seconds. 

Checkout times for EMV (Europay, Mastercard and Visa) cards, otherwise known as smart-chip cards, currently take 10-20 seconds. 

Smart-chip embedded cards create a unique transaction code with each purchase making it harder for someone to steal debit/credit card information.

Most consumers in the United States are used to swiping their magnetic strip debit/credit cards and entering a PIN number, but the verification methods for smart-chip cards vary.

A customer could be required to sign after "dipping" their card into a machine or enter a PIN number, but not every system requires a PIN number yet and not all consumers are aware of how their smart-chip card specifically works.

"We've had a few cards that did require a PIN number and the customer didn't know they even had one so they had to give us another form of payment," said Michelle Dillard, the manager of Tiger Spirit, which is a small business in downtown Columbia.

The store installed a smart-chip reader about five months ago after its machines crashed and it was forced to upgrade to the new system. 

"I think a lot of our customers are used to it by now, but I think it's going to get more complicated when the PIN is required for all credit cards," Dillard said. 

Bank of America says the cards are used in 130 countries.

The United States is one of the newest to adopt the cards.

"Maybe banks didn't want to spend the money and switch. In the end it's protecting them too," Dillard said. 

She is also a smart-chip card holder. 

"It is a little slower, I don't mind it. It was just a matter of getting used to inserting it into the chip reader instead of swiping your card. Sometimes I still forget and I swipe." she said.

Starbucks also recently installed smart-chip card readers in its downtown Columbia location.

"It protects the consumer and it protects us too. None of the numbers come up on our screen, we don't touch the card at all. It's all the consumer. They have total control." Barista Megan Smaltz said. 

Large retailers noticed it takes a longer time to checkout with the "chip and dip" method, causing some long lines. 

"It can be frustrating sometimes because you have this long line and you're just waiting, but I say I'm sorry. It's also a good time to make conversation with the customer," Smaltz said. 

She said she feels the chip reader technology hasn't caught up with the new system but is ultimately safer than using a magnetic swipe card. 

"People forget about it because it's so new and it takes a long time so they swipe their card and we need the chip reader, but it's minimal frustration," she said.

Consumers can learn more about smart-chip cards and how to use them with the tutorial, "How to Use an EMV Chip Card from Your Credit Union."

 

More News

Grid
List
ST. LOUIS (AP) — The federal agency investigating an April 3 explosion that killed four people in south St. Louis... More >>
1 hour ago May 25, 2017 May 25, 2017 Thursday, May 25 2017 Thursday, May 25, 2017 6:35:42 AM CDT in News
COLUMBIA - MU has found its new chancellor. On Wednesday, UM System President Mun Choi introduced Alexander Cartwright as... More >>
7 hours ago May 25, 2017 May 25, 2017 Thursday, May 25 2017 Thursday, May 25, 2017 12:10:00 AM CDT in Top Stories
FAYETTE - The city of Fayette Wednesday night issued an immediate boil advisory until further notice for all residents affected... More >>
9 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 10:06:00 PM CDT in News
JEFFERSON CITY, Mo. (AP) — A Democratic state lawmaker has taped messages from constituents to Republican Gov. Eric Greitens's door... More >>
11 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 8:28:50 PM CDT in News
COLUMBIA - A Target 8 investigation background checked Columbia Uber drivers and took a closer look at the ride-share company’s... More >>
12 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 6:57:00 PM CDT in Target 8
MOBERLY - Moberly no longer will euthanize animals with a gas chamber. In exchange for getting rid of the... More >>
13 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 5:39:00 PM CDT in News
COLUMBIA - Columbia visitor Zach Walther describes Uber as "convenient." The 23-year-old frequently uses the ride-sharing app, which arrived... More >>
14 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 5:28:00 PM CDT in Target 8
ST. CHARLES - The third day of the murder trial involving the death of a Missouri state trooper ended with... More >>
14 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 5:20:00 PM CDT in News
OSAGE BEACH - Two detention officers were recognized by the Missouri Sheriffs Association for taking quick action that saved the... More >>
15 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 4:19:00 PM CDT in News
JEFFERSON CITY - Jefferson City's Boys and Girls Club opened its new facility after three years without headquarters. "When... More >>
15 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 4:11:00 PM CDT in News
JEFFERSON CITY- Gov. Eric Greitens is looking to Washington for financial help to help those affected by major flooding in... More >>
15 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 4:05:00 PM CDT in News
JEFFERSON CITY – As Missouri lawmakers continue discussions regarding the so-called "steel mill bill," legislators from both sides have pitched... More >>
15 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 3:41:00 PM CDT in News
KANSAS CITY – A Columbia man was sentenced in federal court for his role in a conspiracy to distribute methamphetamine.... More >>
16 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 2:55:00 PM CDT in News
COLUMBIA - Columbia Police officers took a 15-year-old male into custody after receiving reports of the student threatening violence at... More >>
17 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 2:31:00 PM CDT in Top Stories
MANCHESTER -Manchester, England is roughly 4,000 miles away from Missouri. But for students studying abroad, it can feel like a... More >>
18 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 1:02:00 PM CDT in Top Stories
COLUMBIA — Callaway County Sheriff's deputies arrested a Columbia woman after they pulled her over and discovered she had a... More >>
18 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 12:51:00 PM CDT in News
KANSAS CITY (AP) — A health system based in Kansas City, Missouri, has signed an agreement with Washington University in... More >>
19 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 11:49:52 AM CDT in News
KINGDOM CITY — A Fulton man was taken into custody last night after a short vehicle pursuit on Old Highway... More >>
20 hours ago May 24, 2017 May 24, 2017 Wednesday, May 24 2017 Wednesday, May 24, 2017 11:15:00 AM CDT in News
Columbia, MO
Broken Clouds 51°
8am 51°
9am 55°
10am 62°
11am 65°

Select a station to view its upcoming schedule:

Coming Up Next

7:00a
Today
11:00a
Rachael Ray
12:00p
KOMU 8 News @ Noon
7:30a
Cops Reloaded
8:00a
The Steve Wilkos Show
9:00a
The Steve Wilkos Show

Tonight's Schedule

7:00p
American Ninja Warrior
8:00p
Running Wild with Bear Grylls
9:00p
Red Nose Day
7:00p
Supernatural
8:00p
Supernatural
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld