Columbia businesses see more spending for this Valentine's Day

4 months 1 week 5 hours ago Sunday, February 11 2018 Feb 11, 2018 Sunday, February 11, 2018 6:51:00 PM CST February 11, 2018 in News
By: Eva Cheng, KOMU 8 Reporter
loading

COLUMBIA - Residents are spending more time and money on buying gifts and getting themselves ready for a date night in February. 

An average shopper in the Midwest spends around $123.19 on Valentine’s Day — a 28% increase from last year, according to survey from the National Retail Federation.

Locally, a few Columbia salons said they have seen a spike in waxing reservations. 

Hannah Nelson, manager of European Wax Center, said the salon welcomed about 150 clients every day over the past week, with this weekend being the busiest in six months.  

“We brought on an extra girl for today and yesterday to be able to take on more reservations,” she said. “We are definitely fairly more busy than usual.”

The owner of Riversong Spa and Salon, Heather Jacobson, said waxing is usually one of the most popular services around this time of the year. She said her spa has been fully booked in the week leading up to Valentine's Day.

Another salon manager from a different salon said when it comes to waxing, the Brazilian is the most popular for women. 

“It may be because women are treating themselves to a service they have been curious about, but never tried,” Kirstin Bellman, salon manager of Dermistique Face & Body, said. “Or they could be giving their significant other a special treat. Whatever their reasons, their secrets are safe with us.”

Aside from waxing, candy is expected to be the No. 1 choice of gift for this Valentine’s Day, according to the federation's survey. The owner of the Candy Factory in downtown Columbia said candy is "a good sweet thing to give to someone."

“We have some dynamite candy makers in the Midwest," Atkinson said. 

Atkinson said his store has seen a growing number of online orders this year. 

“We are seeing a tremendous amount of repeat business as well as a lot of new customers,” Atkinson said. “People are either searching for us by name, or we are just resulting in Google searches.”

Atkinson said the website helps them reach a wider customer base nationwide.

“Each year, we ship out to all continental 48 states, but for chocolate covered strawberries, it’s usually been secluded to just the Midwest,” he said. “But now we are shipping out to New York, Delaware, Arizona, California, Washington, Oregon, Texas…”

According to the survey, 26 percent of Midwest customers plan to purchase gifts online for this Valentine’s Day.

European Wax Center now handles about 25 percent of its reservations online, said Nelson.

“So, if more people book online or on the app, then it’s less phone calls we have to take every day,” Nelson said. “It allows us to kind of focus our attention to the guests who are currently in the location.”

More News

Grid
List
JEFFERSON CITY - The Jefferson City Parks and Recreation Department could see some major changes in authority if a recommendation... More >>
18 minutes ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 7:16:00 PM CDT June 20, 2018 in News
JEFFERSON CITY (AP) — An attorney suing former Missouri Gov. Eric Greitens and his staffers says recently uncovered texts show... More >>
2 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 5:34:00 PM CDT June 20, 2018 in News
COLUMBIA- A study conducted by an MU professor shows sensitive medical information could be put in the wrong hands without... More >>
3 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 4:18:00 PM CDT June 20, 2018 in News
COLUMBIA - MU hosted a summit on Wednesday to discuss ideas about a new research building with the other UM... More >>
3 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 4:17:00 PM CDT June 20, 2018 in News
ELDON - Police in Eldon arrested a suspect Wednesday for an assault at a barber shop. Officers responded to... More >>
3 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 3:46:00 PM CDT June 20, 2018 in News
COLUMBIA - Authorities said they were looking for a man near Vandiver Drive who was considered armed and dangerous. ... More >>
4 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 3:01:00 PM CDT June 20, 2018 in News
CALLAWAY COUNTY - Callaway County emergency officials are getting some new digs. Crews will soon move into a new... More >>
4 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 2:55:00 PM CDT June 20, 2018 in News
COLUMBIA - People in mid-Missouri are doing whatever it takes to stay cool during the summer. That includes trash... More >>
5 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 2:04:00 PM CDT June 20, 2018 in News
KANSAS CITY (AP) - Four years after Democratic Sen. Claire McCaskill co-sponsored legislation targeting tax havens such as the Cayman... More >>
5 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 1:49:00 PM CDT June 20, 2018 in News
JEFFERSON CITY (AP) - A judge has turned down a Ferguson lawmaker's attempt to run for a seat in the... More >>
9 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 9:36:00 AM CDT June 20, 2018 in News
PHILADELPHIA (AP) — The Philadelphia Zoo has welcomed a baby giraffe. Zoo officials announced Tuesday that Beau was... More >>
12 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 7:18:00 AM CDT June 20, 2018 in News
FERGUSON (AP) — St. Louis County authorities say a 70-year-old Green Park woman died from heat-related issues when her home's... More >>
13 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 6:29:00 AM CDT June 20, 2018 in News
KIRKWOOD (AP) — A 71-year-old St. Louis man and his adult son are both charged with assault for allegedly beating... More >>
13 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 6:02:00 AM CDT June 20, 2018 in News
COLUMBIA - The Harry S. Truman VA Hospital is building a home to ease the burden of travel for veterans... More >>
16 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 3:00:00 AM CDT June 20, 2018 in News
FAYETTE - City leaders are working toward a solution for its volunteer-based fire department. The Fayette Board of Aldermen... More >>
18 hours ago Wednesday, June 20 2018 Jun 20, 2018 Wednesday, June 20, 2018 12:44:00 AM CDT June 20, 2018 in News
NEW BLOOMFIELD - New Bloomfield citizens are looking for answers after yet another city council meeting was canceled Tuesday. ... More >>
22 hours ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 8:40:00 PM CDT June 19, 2018 in News
JEFFERSON CITY – Ryan Lee Gehris said he’s always loved to ride his bike. Lately, that hobby has turned... More >>
1 day ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 6:39:00 PM CDT June 19, 2018 in News
MEXICO - The Mexico Public Safety Department arrested two people and accused them of child abuse in Mexico, Missouri, following... More >>
1 day ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 5:31:00 PM CDT June 19, 2018 in News
Columbia, MO
Broken Clouds 70°
8pm 75°
9pm 73°
10pm 72°
11pm 72°