Comcast to sponsor Carl Edwards in four Sprint Cup races
COLUMBIA - Comcast announced on Monday it will be the primary sponsor for Columbia's Carl Edwards and the No. 19 Joe Gibbs Racing car during four races in the 2015 NASCAR Sprint Cup Series.
"We're excited about this partnership with Comcast as they continue to grow in the sport, and I've had a great time so far working with them in preparation for Las Vegas," said Edwards. "I'm excited to continue to build the relationship with them this year and hopefully we can put them into victory lane."
The partnership will begin this weekend at the KOBALT 400 at Las Vegas Motor Speedway on March 8 with the Comcast Business paint scheme (as pictured below). The same paint scheme will also be featured on the Toyota Camry at the Food City 500 at Bristol Motor Speedway on April 19.
The paint scheme will then switch to feature the company's residential Internet, TV and Phone service brand XFINITY for the final two races of the partnership: the Sylvania 300 at New Hampshire Motor Speedway on September 27 and Goody's Fast Pain Relief 500 at Martinsville Speedway on November 1.
"We could not be more excited to partner with Carl Edwards and Joe Gibbs Racing as a sponsor of the No. 19 in the NASCAR Sprint Cup Series," said Matt Lederer, Senior Director of Sports Marketing for Comcast. "Carl's success on the track and his affinity for technology off the track makes him a great ambassador for Comcast. We are confident he will do an outstanding job representing our organization as well as our customers, and we can't wait to kick off this relationship at Las Vegas."