Cyber Monday the new Black Friday? Retail sales show shift

3 years 5 months 3 weeks ago Wednesday, December 03 2014 Dec 3, 2014 Wednesday, December 03, 2014 4:31:00 PM CST December 03, 2014 in News
By: Michael Doudna, KOMU 8 Reporter
loading

COLUMBIA - Monday may be the new Friday, at least as far as holiday shopping is concerned. 

A recent survey from the National Retail Federation found retail sales are down 11 percent from last year. This is the second straight year with a drop. 

However, according to the E-commerce marketing analytics firm Custora, online shopping is up 15 percent from last year. 

More than 126 million people turned to the Internet for some holiday shopping this Monday, showing a shift away from brick and mortar stores. 

Holiday time is extremely important for a lot of industries. The U.S. Census Bureau shows in its Monthly Retail Trade Report many industries receive more than a 20 percent increase in sales during November and December. According to the report, electronics and appliance sales see a 35 percent increase in last two months of the year, the same with sports goods. 

So why the change? 

According to the National Retail Federation, people are being smarter with their money. The NRF said people are waiting for the better deals which come closer to Christmas time. 

Retail stores are also offering their discounts earlier and earlier in the year. With some "Black Friday" sales starting on Thanksgiving or even earlier, people are shopping earlier avoiding the shopping rush. 

Also people are not always buying gifts but instead opting for gift cards. According to retailers' surveys,  80 percent of shoppers plan on buying at least one gift card while almost a fifth plan on buying six or more. Gift cards do not count as retail purchases, even if they are purchased before holidays. Instead the sales are not recognized until those cards are redeemed. 

Online shopping is another reason behind the slow down in in-store holiday shopping. Buyers can still get the same deals as if they were at a brick and mortar store without having to get up at 4 a.m.

According to NRF, almost 42 percent of the the money spent this weekend was online. 

While the importance of Black Friday may be fading, the NRF report showed Black Friday is still the biggest day of the year for retail sales. 

 

 

More News

Grid
List
NEW BLOOMFIELD - New Bloomfield has a new mayor, but it's the way he was selected that has a group... More >>
4 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 9:26:00 PM CDT May 25, 2018 in News
KANSAS CITY, Mo. (AP) — The ACLU of Missouri is suing the Independence School District on behalf of a senior... More >>
6 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 6:35:52 PM CDT May 25, 2018 in News
COLUMBIA - The Thornbrook neighborhood was without water and electricity for almost two hours on Friday. Columbia Water and... More >>
7 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 5:36:00 PM CDT May 25, 2018 in News
CALLAWAY COUNTY – Four vehicle crashes have occurred this week along State Road F west of Fulton in Callaway County.... More >>
9 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 4:12:00 PM CDT May 25, 2018 in News
COLUMBIA – After serving eight years in the United States Air Force, the passion of this veteran for sky travel... More >>
9 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 3:50:00 PM CDT May 25, 2018 in News
JEFFERSON CITY - In another day of political theater, the special House committee investigating Governor Eric Greitens heard new testimony... More >>
10 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 3:15:00 PM CDT May 25, 2018 in News
COLUMBIA- Organizers are expecting a large turnout for the 30th annual "Salute to Veterans" airshow on Memorial Day weekend. ... More >>
10 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 2:53:00 PM CDT May 25, 2018 in News
COLUMBIA- When most people lose an animal, one of the first steps is to put a "missing" sign on a... More >>
10 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 2:46:00 PM CDT May 25, 2018 in News
COLUMBIA - Aircraft and pilots met at Columbia Regional Airport Friday to prepare for the 30th annual "Salute to Veterans"... More >>
10 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 2:45:00 PM CDT May 25, 2018 in News
CALIFORNIA - A high-speed car chase ended Sunday when the suspect slid into a ditch, according to a press release... More >>
10 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 2:30:00 PM CDT May 25, 2018 in News
JEFFERSON CITY- It's no secret more cars will out for Memorial Day weekend, but many drivers are taking precautions before... More >>
11 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 2:16:00 PM CDT May 25, 2018 in News
JEFFERSON CITY - More than five hundred Missourians have lost their hunting, fishing and trapping licenses after a Department of... More >>
11 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 1:48:00 PM CDT May 25, 2018 in News
HARRISONVILLE (AP) — Authorities say a 12-year-old western Missouri boy fought off an attempted abduction by hitting the... More >>
16 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 8:53:00 AM CDT May 25, 2018 in News
COLUMBIA - Missouri State Highway Patrol is investigating an early morning crash on I-70 Westbound. It caused major backups... More >>
16 hours ago Friday, May 25 2018 May 25, 2018 Friday, May 25, 2018 8:47:00 AM CDT May 25, 2018 in News
COLUMBIA - On Thursday, the Columbia Airport Advisory Board announced the TSA approved a security screening lane to open by... More >>
1 day ago Thursday, May 24 2018 May 24, 2018 Thursday, May 24, 2018 11:41:00 PM CDT May 24, 2018 in News
COLUMBIA- May is known for Mother’s day, Memorial Day and in Missouri, the start of tick season. “May, June... More >>
1 day ago Thursday, May 24 2018 May 24, 2018 Thursday, May 24, 2018 8:21:00 PM CDT May 24, 2018 in News
COLUMBIA – The Columbia City Council discussed a recent engineering study today centering on increasing traffic flow east of Columbia.... More >>
1 day ago Thursday, May 24 2018 May 24, 2018 Thursday, May 24, 2018 7:11:00 PM CDT May 24, 2018 in News
LAKE OZARK - The Missouri State Highway Patrol is encouraging people to practice safe boating ahead of Memorial Day weekend.... More >>
1 day ago Thursday, May 24 2018 May 24, 2018 Thursday, May 24, 2018 6:55:00 PM CDT May 24, 2018 in News
Columbia, MO
Broken Clouds 69°
2am 69°
3am 69°
4am 69°
5am 68°