Electronic signs along I-70 discourage distracted driving

3 years 2 months 1 week ago Tuesday, October 07 2014 Oct 7, 2014 Tuesday, October 07, 2014 2:31:00 PM CDT October 07, 2014 in News
By: Courtney Kiley, KOMU 8 News
loading

BOONE COUNTY - A sign on the side of Interstate 70 reads "Unbuckled? 7 Times More Likely to Die in a Crash."

The sign is near the Centralia exit headed eastbound. Tomorrow it could read "One Text or Call Could Wreck it All." It's one of 250 signs like it across the state.

The Missouri Department of Transportation is using the signs to alert drivers and discourage distracted driving. 

"Really the purpose of that isn't to be funny or smart but just to get people thinking and make it stick with them so when they are driving down the road maybe they think about that later and encourages them to buckle up or put down their cell phone," said Jon Nelson, a MoDOT engineer.

Nelson says the goal of the signs is to be catchy enough to stick with a driver, but quick enough to not become a distraction. The state aims for phrases that take one to two seconds to read. Anything that starts to take longer becomes as much of a distraction as looking at your phone.

"They need to be things that are easily understood, quick to comprehend, you know we can't have a message on there that takes someone 3 seconds to read because then that's no different then them looking at their cell phone, so," said Nelson. 

Nelson says the the phrases share a common message. This month the focus is preventing distracted driving. It goes along with a national campaign by AT&T that uses the "it can wait" phrase to discourage texting and driving.

The signs are scattered mainly in St. Louis and Kansas City but also stretch along rural I-70. 

Bill Scrivener, a driver along I-70, says the signs do help. "It does remind me to buckle up if I haven't." 

 

More News

Grid
List
ST. LOUIS (AP) — Kevin Roy scored twice and John Gibson made 29 saves as the Anaheim Ducks defeated the... More >>
2 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 10:20:39 PM CST December 14, 2017 in Sports
COLUMBIA - Iron Tiger Tattoo parlor in downtown Columbia mops its floors nearly three times a day. It didn’t use... More >>
3 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 9:56:00 PM CST December 14, 2017 in Target 8
CAMDENTON - The Missouri Department of Natural Resources recommended an old manufacturer in Camdenton as a Superfund site. Money... More >>
4 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 8:30:00 PM CST December 14, 2017 in News
VERSAILLES - Prosecutors filed charges against three employees of the Morgan County Jail on Monday, including a nurse accused of... More >>
5 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 7:50:00 PM CST December 14, 2017 in News
FULTON - People who are preparing to travel for the holidays are automatically at risk for robberies, road issues, and... More >>
5 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 7:25:00 PM CST December 14, 2017 in News
JEFFERSON CITY (AP) — The search for Missouri's next top education official has started. The State Board of Education... More >>
6 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 6:13:24 PM CST December 14, 2017 in News
MOBERLY - Fire and law enforcement officers from three counties received radiological training Thursday at the Moberly Fire Department. ... More >>
6 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 6:09:00 PM CST December 14, 2017 in News
COLUMBIA - Here is the latest on a threat to Moberly Area Community College's Columbia campus: 6:55 p.m. ... More >>
7 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 5:00:00 PM CST December 14, 2017 in News
UPDATE: Suspect Monquail Williams has been taken into custody in Boone County without incident. According to Corporal Andy Boggs... More >>
8 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 4:47:00 PM CST December 14, 2017 in News
COLUMBIA - The City of Columbia has new aid in fighting snowy roads this with the help of its new... More >>
8 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 4:04:00 PM CST December 14, 2017 in News
AUDRAIN COUNTY – One Missouri farmer is righting his wrong following a pig waste leakage into a nearby creek. ... More >>
9 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 3:45:00 PM CST December 14, 2017 in News
JEFFERSON CITY - Authorities are investigating a Wednesday night shooting which injured a 19-year-old Jefferson City resident, police said in... More >>
9 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 3:37:00 PM CST December 14, 2017 in News
COLUMBIA - Callaway County schools donated more than 9,200 toys to Toys for Tots Thursday. "We're excited," coordinator Melissa... More >>
9 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 3:20:00 PM CST December 14, 2017 in News
BELLEFONTAINE NEIGHBORS (AP) - The Latest on the shooting of two St. Louis-area police officers saved by their bulletproof vests... More >>
9 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 3:17:00 PM CST December 14, 2017 in News
COLUMBIA - Thursday marked the five year anniversary of the Sandy Hook shooting. In 2012, Adam Lanza opened fire... More >>
10 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 2:50:00 PM CST December 14, 2017 in News
COLUMBIA - Police now have 75 kits with the opioid overdose reversal medication naloxone, which is also known as Narcan.... More >>
10 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 2:39:00 PM CST December 14, 2017 in News
JEFFERSON CITY (AP) — The former administrator of the Pettis County Ambulance District has admitted embezzling more than $227,000... More >>
10 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 2:15:00 PM CST December 14, 2017 in News
JEFFERSON CITY - Democratic lawmakers are voicing their concerns after the Missouri Republican party presented a new tax plan for... More >>
10 hours ago Thursday, December 14 2017 Dec 14, 2017 Thursday, December 14, 2017 2:12:00 PM CST December 14, 2017 in News
Columbia, MO
Broken Clouds 30°
1am 29°
2am 28°
3am 28°
4am 28°

Select a station to view its upcoming schedule:

Coming Up Next

12:07a
Late Night with Seth Meyers
1:07a
Last Call with Carson Daly
1:37a
Inside Edition
12:30a
Cops
1:00a
Top 30
1:30a
Page Six TV

Tonight's Schedule

7:00p
Blindspot
8:00p
Dateline NBC
7:00p
The 86th Annual Hollywood Christmas Parade
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld