Columbia Businesses Take Different Approach as Black Friday and Cyber Monday Sales Begin

4 years 5 months 1 week ago November 14, 2012 Nov 14, 2012 Wednesday, November 14 2012 Wednesday, November 14, 2012 5:25:00 PM CST in News
By: Michelle Schuelke
loading

COLUMBIA - Die-hard Black Friday shoppers, traditionally pour over ads for days to plot a strategy to get the best bang for their buck. Big store brands dominate Black Friday sales with "Big Door-Busters" at large national retailers such as Wal-Mart, Target and Best Buy. But for some retailers, Cyber Monday is a better venue for smaller brands. Cyber Monday caters to online shoppers by offering customers a larger number of deals as well as more participating retailers.

Downtown Columbia is full of the small retailers. Dave Danuser, co-owner of Bingham's Clothing said, "There is not quite as much traffic downtown and there is a lot of malls, with big box stores which are the ones really promoting that and getting people in early. We get Christmas shopping and people who don't want the hassle of fighting crowds."

Elly's Couture also in downtown Columbia has an online store as well as a physical location. The advantage to shopping on Black Friday is that this retailer unifies its physical and online stores, so once it is gone from the store, it is also sold out online. Elly's Couture is offering 50 percent off the entire store during its door-buster sale on Black Friday. Store owner Elly Bethune does not expect to sell out of her stock but does encourage shoppers to come into the store Friday for better deals and to ensure items aren't gone by Monday for their Cyber sale on their website.

Bethune said, "I would hope that if we did a huge discount online and people are on there looking for sales that were would definitely be a higher percentage [of online sales] this year than last year."

But research conducted by Dealnews.com reveals that last year Black Friday had only five percent more deals than Cyber Monday did, a drop of five percent from the previous year. Clearly, the deal-gap is closing, which levels the playing field for all consumers. Danuser said, "Our online site we don't sell a lot of merchandise. It's more to check out the store and find out what the store is about."

One reason to look over ads and set a game strategy is because discounts on Black Friday and Cyber Monday do vary. Retailers can control pre-discount pricing, and also can control the margins on electronic items which differ from those on clothing. Many retailers have promotions early in the week. These promotions, which are equal to or greater than those found on Black Friday, can begin as early as the Tuesday before. Most retailers use language in their Black Friday advertisements to describe the deal's perceived value and try to steer the advertisements away from Black Friday being just one retail-shopping day of the entire year.

The National Retail Federation said the average shopper in 2011 purchased 36 percent of their holiday shopping online. This year the NRF is expecting a 4 percent increase.

Columbia consumers will take scoring a Black Friday deal online over shopping in stores or waiting until Cyber Monday. "I'd rather buy something online because I'll know instantly if I've gotten it or not," said Meghan Vallaro, a Columbia resident.

"I think most of the downtown shoppers have a little different attitude that's almost like they don't want the hassle of the mall," said Danuser. The main takeaway is that with a little research, consumers can find deals on the products they want, and they may not have to fight the crowds on Black Friday to get it. And that's good news for consumers, any day of the week.

 

More News

Grid
List
FULTON - Two men are on the run after assaulting a man in his home and stealing cash and other... More >>
58 minutes ago April 24, 2017 Apr 24, 2017 Monday, April 24 2017 Monday, April 24, 2017 11:23:00 AM CDT in News
COLUMBIA - Police are still looking for a suspect they said robbed a convenience store in west Columbia early Monday... More >>
2 hours ago April 24, 2017 Apr 24, 2017 Monday, April 24 2017 Monday, April 24, 2017 10:14:00 AM CDT in News
COLUMBIA - A controversial bill moving through the Missouri General Assembly could change the handling of workplace discrimination claims in... More >>
2 hours ago April 24, 2017 Apr 24, 2017 Monday, April 24 2017 Monday, April 24, 2017 10:06:15 AM CDT in News
ST. LOUIS (AP) — Authorities say a man has been killed and a woman wounded in a shooting at convenience... More >>
3 hours ago April 24, 2017 Apr 24, 2017 Monday, April 24 2017 Monday, April 24, 2017 9:04:00 AM CDT in News
ST. LOUIS (AP) — Police say a vehicle has struck and killed an 8-year-old boy in St. Louis. The... More >>
3 hours ago April 24, 2017 Apr 24, 2017 Monday, April 24 2017 Monday, April 24, 2017 8:55:00 AM CDT in News
KANSAS CITY, Mo. (AP) — Authorities say a 23-year-old man has been fatally shot in Kansas City. The Kansas... More >>
4 hours ago April 24, 2017 Apr 24, 2017 Monday, April 24 2017 Monday, April 24, 2017 7:53:00 AM CDT in News
BALLWIN, Mo. (AP) — Authorities are investigating the deaths of an 83-year-old man and an 80-year-old woman in St. Louis... More >>
4 hours ago April 24, 2017 Apr 24, 2017 Monday, April 24 2017 Monday, April 24, 2017 7:50:00 AM CDT in News
ST. LOUIS (AP) — Missouri is launching a new program for tax-free savings accounts to help families financially support people... More >>
4 hours ago April 24, 2017 Apr 24, 2017 Monday, April 24 2017 Monday, April 24, 2017 7:34:00 AM CDT in News
COLUMBIA - The Audubon Society of Missouri (ASM) combined nature and technology with a new interactive bird sighting app. ... More >>
17 hours ago April 23, 2017 Apr 23, 2017 Sunday, April 23 2017 Sunday, April 23, 2017 7:02:00 PM CDT in News
JEFFERSON CITY - A routine inspection of the Missouri River bridge in Jefferson City will close down one lane Monday... More >>
19 hours ago April 23, 2017 Apr 23, 2017 Sunday, April 23 2017 Sunday, April 23, 2017 5:13:00 PM CDT in News
JEFFERSON CITY (AP) — Efforts by some Missouri legislators to make such discrimination on the basis of sexual orientation against... More >>
19 hours ago April 23, 2017 Apr 23, 2017 Sunday, April 23 2017 Sunday, April 23, 2017 4:56:00 PM CDT in News
COLUMBIA (AP) — The Missouri Department of Conservation is using new technology and smarter traps to improve its efforts to... More >>
20 hours ago April 23, 2017 Apr 23, 2017 Sunday, April 23 2017 Sunday, April 23, 2017 4:00:56 PM CDT in News
FULTON - An ordinance proposed in Callaway County could complicate potential confined animal feeding operation (CAFO) construction. It could make... More >>
20 hours ago April 23, 2017 Apr 23, 2017 Sunday, April 23 2017 Sunday, April 23, 2017 3:30:00 PM CDT in News
COLUMBIA (AP) — A dormitory association at the University of Missouri is pushing that a new residence hall on campus... More >>
21 hours ago April 23, 2017 Apr 23, 2017 Sunday, April 23 2017 Sunday, April 23, 2017 3:17:40 PM CDT in News
MARTINSBURG (AP) — An eastern Missouri family's dog has been impounded for disease monitoring after authorities said it mauled and... More >>
21 hours ago April 23, 2017 Apr 23, 2017 Sunday, April 23 2017 Sunday, April 23, 2017 3:02:58 PM CDT in News
FULTON – A search party assembled at Memorial Park at 10:30 a.m. to continue the search for 31-year-old Carl DeBrodie.... More >>
21 hours ago April 23, 2017 Apr 23, 2017 Sunday, April 23 2017 Sunday, April 23, 2017 2:53:00 PM CDT in News
KANSAS CITY, Kan. (AP) — Police have arrested the Kansas man charged with killing the sister of a girl whose... More >>
1 day ago April 23, 2017 Apr 23, 2017 Sunday, April 23 2017 Sunday, April 23, 2017 11:02:51 AM CDT in News
COLUMBIA — Party For A Purpose mixed the socialization of a party with conversation on mental health and suicide prevention.... More >>
1 day ago April 22, 2017 Apr 22, 2017 Saturday, April 22 2017 Saturday, April 22, 2017 11:36:00 PM CDT in News
Columbia, MO
Broken Clouds 69°
1pm 71°
2pm 74°
3pm 76°
4pm 77°

Select a station to view its upcoming schedule:

Coming Up Next

12:00p
KOMU 8 News @ Noon
12:30p
Inside Edition
1:00p
Days of Our Lives
12:00p
Jerry Springer
1:00p
Maury
2:00p
Judge Alex

Tonight's Schedule

7:00p
The Voice
9:01p
Taken
7:00p
Supergirl
8:00p
Jane the Virgin
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld