ESPN Reverses Course on Charitable Group's Message

4 years 5 months 1 week ago Friday, December 13 2013 Dec 13, 2013 Friday, December 13, 2013 10:22:18 AM CST December 13, 2013 in News
By: The Associated Press

ST. LOUIS (AP) - The ESPN sports television network has approved a charitable group's public service announcement that heralds the birth of Christ after initially rejecting the message as a form of religious advocacy.

The Cardinal Glennon Children's Foundation in St. Louis produced a 30-second spot asking viewers to write holiday messages to sick children. The ad seeks to "help us reveal God's healing presence this Christmas" and notes that the SSM Cardinal Glennon Children's Center "celebrate(s) the birth of Jesus and the season of giving."

The St. Louis Post-Dispatch reports that ESPN said Thursday it will broadcast the free commercial after initially demanding an alternative version. The foundation works with the Missouri Valley Conference, which donated the air time.

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