Free rides home offered for Homecoming weekend

9 months 1 day 16 hours ago Thursday, October 19 2017 Oct 19, 2017 Thursday, October 19, 2017 3:35:00 AM CDT October 19, 2017 in News
By: Cameron La Fontaine, KOMU 8 Reporter
loading

COLUMBIA - Homecoming weekend is a big deal in Columbia with thousands flocking in for festivities, including tailgating prior to the MU football game, and potentially going to downtown bars afterwards. 

To ensure students and visitors get home safe, Missouri alcohol distribution company, Major Brands, is offering free vouchers for the ride sharing service, Lyft, at downtown bars on Friday night before homecoming. 

Through its Safe Home After Every Occasion Social Responsibility Program, Major Brands and partners Pernod Ricard and Lyft, hope to educate people to plan ahead and secure a safe ride home before going out to consume alcohol. 

"The intent is just to create a habit like you would locking your doors or turning off your lights," Major Brands sales manager Kelly Collins said. "We want you to plan ahead. So, with free rides we're offering this weekend, we hope to promote making that happen a reality."

Safe Home team members will be at several Columbia bars on Friday evening handing out Lyft vouchers. They will be at Room 38 from 4-6:30 p.m., Shiloh Bar and Grill from 6:30-8 p.m. and Fieldhouse and Willies from 9-10:30 p.m. 

Once people get the voucher, they simply have to download the Lyft app on their phones and then punch in the voucher's discount code for a free ride under the "free rides" tab. 

To date, through its Safe Home program, Major Brands and its partners have offered more than 65,000 safe rides home across Missouri, according to the company. 

"Having a wholesale license to distribute alcohol in the state of Missouri is a privilege, so as a third generation family business in Missouri for more than 80 years, we have a personal stake in helping the lives of everyone that we serve," Collins said.

Major Brands is the largest Missouri owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, according to the company. It has offices in Columbia, St. Louis, Kansas City, Springfield and Cape Girardeau.

More News

Grid
List
WASHINGTON (AP) — President Donald Trump's choice for the Supreme Court has given members of Congress a pile of material... More >>
3 hours ago Saturday, July 21 2018 Jul 21, 2018 Saturday, July 21, 2018 2:52:51 PM CDT July 21, 2018 in News
WASHINGTON (AP) — The maker of a permanent contraceptive implant subject to thousands of injury reports and repeated safety restrictions... More >>
3 hours ago Saturday, July 21 2018 Jul 21, 2018 Saturday, July 21, 2018 2:28:05 PM CDT July 21, 2018 in News
(CNN) -- The man accused of carrying out last month's deadly shooting at a Maryland newspaper has been indicted on... More >>
4 hours ago Saturday, July 21 2018 Jul 21, 2018 Saturday, July 21, 2018 1:42:30 PM CDT July 21, 2018 in News
COLUMBIA - The 2018 Show-Me State Games kick off Friday, bringing thousands of athletes, coaches and fans from around the... More >>
4 hours ago Saturday, July 21 2018 Jul 21, 2018 Saturday, July 21, 2018 1:15:00 PM CDT July 21, 2018 in News
ASHLAND – Seven locations throughout the state are open Saturday for parents to come and get their children I.D.’d, free... More >>
5 hours ago Saturday, July 21 2018 Jul 21, 2018 Saturday, July 21, 2018 12:58:00 PM CDT July 21, 2018 in News
(CNN) -- Gracelyn Mae Violet Griffin already had a "Little Nugget" onesie picked out for her before she arrived in... More >>
5 hours ago Saturday, July 21 2018 Jul 21, 2018 Saturday, July 21, 2018 12:35:28 PM CDT July 21, 2018 in News
JEFFERSON CITY (AP) — An organization backing one of three competing medical marijuana initiatives in Missouri has continued to bring... More >>
6 hours ago Saturday, July 21 2018 Jul 21, 2018 Saturday, July 21, 2018 11:26:00 AM CDT July 21, 2018 in News
LAKE OF THE OZARKS - 64 years later, a different lake and nearly triple the death toll, the duck boat... More >>
20 hours ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 9:12:00 PM CDT July 20, 2018 in News
(CNN) -- Russian intelligence operatives attempted to hack into the online accounts of staffers on three congressional campaigns in the... More >>
21 hours ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 8:46:27 PM CDT July 20, 2018 in News
CHARLOTTE, N.C. (AP) — As Charlotte, North Carolina, celebrates being chosen Friday to host the 2020 Republican National Convention, an... More >>
22 hours ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 8:05:32 PM CDT July 20, 2018 in News
(CNN) -- A cardiologist who treated former President George H.W. Bush was killed Friday morning in a bicycle-to-bicycle drive-by shooting... More >>
22 hours ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 7:34:02 PM CDT July 20, 2018 in News
COLUMBIA - The Columbia Police Department will move into a new neighborhood over the next few weeks. In July,... More >>
23 hours ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 6:41:00 PM CDT July 20, 2018 in News
CALLAWAY COUNTY - A Steedman man was sentenced to 12 years in prison after pleading guilty to charges of domestic... More >>
1 day ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 5:22:00 PM CDT July 20, 2018 in News
ST. JOSEPH (AP) — A Missouri man has pleaded guilty in the fatal beating of his 77-year-old grandmother while he... More >>
1 day ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 3:59:00 PM CDT July 20, 2018 in News
(CNN) -- The FBI is in possession of a recording between President Donald Trump and his former personal attorney Michael... More >>
1 day ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 3:38:16 PM CDT July 20, 2018 in Continuous News
JEFFERSON CITY – House Minority Leader Gail McCann Beatty will resign from the Missouri House of Representatives effective Sunday in... More >>
1 day ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 12:57:00 PM CDT July 20, 2018 in Top Stories
COLE COUNTY — The Cole County Sheriff’s Department responded to possible weapons violation on Thursday night. When the officers... More >>
1 day ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 11:47:00 AM CDT July 20, 2018 in Top Stories
(AP) - President Donald Trump has indicated that he's willing to hit every product imported from China with tariffs and... More >>
1 day ago Friday, July 20 2018 Jul 20, 2018 Friday, July 20, 2018 8:52:00 AM CDT July 20, 2018 in News
Columbia, MO
Broken Clouds 87°
7pm 85°
8pm 83°
9pm 80°
10pm 77°