Free rides home offered for Homecoming weekend

6 months 1 day 51 minutes ago Thursday, October 19 2017 Oct 19, 2017 Thursday, October 19, 2017 3:35:00 AM CDT October 19, 2017 in News
By: Cameron La Fontaine, KOMU 8 Reporter
loading

COLUMBIA - Homecoming weekend is a big deal in Columbia with thousands flocking in for festivities, including tailgating prior to the MU football game, and potentially going to downtown bars afterwards. 

To ensure students and visitors get home safe, Missouri alcohol distribution company, Major Brands, is offering free vouchers for the ride sharing service, Lyft, at downtown bars on Friday night before homecoming. 

Through its Safe Home After Every Occasion Social Responsibility Program, Major Brands and partners Pernod Ricard and Lyft, hope to educate people to plan ahead and secure a safe ride home before going out to consume alcohol. 

"The intent is just to create a habit like you would locking your doors or turning off your lights," Major Brands sales manager Kelly Collins said. "We want you to plan ahead. So, with free rides we're offering this weekend, we hope to promote making that happen a reality."

Safe Home team members will be at several Columbia bars on Friday evening handing out Lyft vouchers. They will be at Room 38 from 4-6:30 p.m., Shiloh Bar and Grill from 6:30-8 p.m. and Fieldhouse and Willies from 9-10:30 p.m. 

Once people get the voucher, they simply have to download the Lyft app on their phones and then punch in the voucher's discount code for a free ride under the "free rides" tab. 

To date, through its Safe Home program, Major Brands and its partners have offered more than 65,000 safe rides home across Missouri, according to the company. 

"Having a wholesale license to distribute alcohol in the state of Missouri is a privilege, so as a third generation family business in Missouri for more than 80 years, we have a personal stake in helping the lives of everyone that we serve," Collins said.

Major Brands is the largest Missouri owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, according to the company. It has offices in Columbia, St. Louis, Kansas City, Springfield and Cape Girardeau.

More News

Grid
List
COLUMBIA- A local non-profit organization, Columbia Access Television, hosted a 24-hour film contest that started Friday at 5:30 pm. ... More >>
7 minutes ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 7:13:00 PM CDT April 20, 2018 in Continuous News
LAKE OZARK - Community members are coming together to help a family who lost their children in a fire get... More >>
10 minutes ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 7:10:00 PM CDT April 20, 2018 in News
ST. LOUIS - Gov. Eric Greitens is remaining defiant in the face of a new felony charge. On... More >>
1 hour ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 5:45:00 PM CDT April 20, 2018 in News
COLUMBIA - Children filled school gymnasiums across Columbia for the second day of the Unbound Book Festival. The festival showcases... More >>
3 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 3:42:00 PM CDT April 20, 2018 in News
COLUMBIA - April 20 marks the day of the Columbine school shooting, which claimed lives. The Columbia Missouri National... More >>
3 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 3:26:00 PM CDT April 20, 2018 in News
COLUMBIA - A potential fire station project on an annexed lot in southwest Columbia could lead to quicker response times... More >>
3 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 3:21:00 PM CDT April 20, 2018 in News
JEFFERSON CITY - After the deadly fire in Lake Ozark, officials from the Division of Fire Safety are working to... More >>
4 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 3:01:00 PM CDT April 20, 2018 in News
JEFFERSON CITY - For 13 years, Rhonda Harper has been at the helm of Lincoln University's "Marching Musical Storm." ... More >>
4 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 2:26:00 PM CDT April 20, 2018 in News
COLUMBIA - It’s been a little more than two months since the Stoneman Douglas school shooting in Parkland, Fla., and... More >>
5 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 2:04:00 PM CDT April 20, 2018 in News
ST. LOUIS (AP) — Authorities say a suburban St. Louis police officer fired at a would-be robber about four weeks... More >>
5 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 1:35:11 PM CDT April 20, 2018 in News
JEFFERSON CITY (AP) — Lab tests on an unknown substance sent to a Missouri lawmaker suggest it was pesticide.... More >>
5 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 1:31:19 PM CDT April 20, 2018 in News
COLUMBIA- Slimy fish, boat rides, hiking and tasty leaves are a few things 4th grade students experienced on Friday. ... More >>
6 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 12:59:00 PM CDT April 20, 2018 in News
COLUMBIA - Assistant Principal Katie Helfer said it has been a long time coming, but Our Lady of Lourdes Interparish... More >>
6 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 12:21:00 PM CDT April 20, 2018 in Top Stories
LEE'S SUMMIT (AP) — Lee's Summit police are looking for a suspect after a woman was fatally shot inside... More >>
8 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 10:57:58 AM CDT April 20, 2018 in News
CLARKSBURG - Deputies arrested a man Wednesday after they said they found marijuana, drug paraphernalia and cocaine. Deputies went... More >>
8 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 10:54:00 AM CDT April 20, 2018 in News
COLUMBIA - Columbia Police have arrested a third suspect in relation to a March 26 shots fired incident in the... More >>
8 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 10:21:00 AM CDT April 20, 2018 in Top Stories
COLUMBIA – Marijuana advocates chose 4/20 as their day to celebrate, but this year, those in Missouri are hoping Nov.... More >>
9 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 10:16:00 AM CDT April 20, 2018 in News
SPRINGFIELD (AP) — Authorities say a Springfield man charged with fleeing from officers and causing a deadly Springfield crash had... More >>
9 hours ago Friday, April 20 2018 Apr 20, 2018 Friday, April 20, 2018 9:35:00 AM CDT April 20, 2018 in News
Columbia, MO
Broken Clouds 62°
8pm 58°
9pm 55°
10pm 51°
11pm 50°