Free rides home offered for Homecoming weekend

4 months 4 days 4 hours ago Thursday, October 19 2017 Oct 19, 2017 Thursday, October 19, 2017 3:35:00 AM CDT October 19, 2017 in News
By: Cameron La Fontaine, KOMU 8 Reporter
loading

COLUMBIA - Homecoming weekend is a big deal in Columbia with thousands flocking in for festivities, including tailgating prior to the MU football game, and potentially going to downtown bars afterwards. 

To ensure students and visitors get home safe, Missouri alcohol distribution company, Major Brands, is offering free vouchers for the ride sharing service, Lyft, at downtown bars on Friday night before homecoming. 

Through its Safe Home After Every Occasion Social Responsibility Program, Major Brands and partners Pernod Ricard and Lyft, hope to educate people to plan ahead and secure a safe ride home before going out to consume alcohol. 

"The intent is just to create a habit like you would locking your doors or turning off your lights," Major Brands sales manager Kelly Collins said. "We want you to plan ahead. So, with free rides we're offering this weekend, we hope to promote making that happen a reality."

Safe Home team members will be at several Columbia bars on Friday evening handing out Lyft vouchers. They will be at Room 38 from 4-6:30 p.m., Shiloh Bar and Grill from 6:30-8 p.m. and Fieldhouse and Willies from 9-10:30 p.m. 

Once people get the voucher, they simply have to download the Lyft app on their phones and then punch in the voucher's discount code for a free ride under the "free rides" tab. 

To date, through its Safe Home program, Major Brands and its partners have offered more than 65,000 safe rides home across Missouri, according to the company. 

"Having a wholesale license to distribute alcohol in the state of Missouri is a privilege, so as a third generation family business in Missouri for more than 80 years, we have a personal stake in helping the lives of everyone that we serve," Collins said.

Major Brands is the largest Missouri owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, according to the company. It has offices in Columbia, St. Louis, Kansas City, Springfield and Cape Girardeau.

More News

Grid
List
COLUMBIA - Federal court documents filed Tuesday give details into the past of Coffee Zone's owner. This comes after police... More >>
27 minutes ago Thursday, February 22 2018 Feb 22, 2018 Thursday, February 22, 2018 12:28:00 AM CST February 22, 2018 in Continuous News
COLUMBIA - The city is considering an additional audit of Columbia. Every year an audit takes place to make sure... More >>
5 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 7:32:00 PM CST February 21, 2018 in News
CENTRALIA - A bill that would give the city of Centralia the opportunity to increase sales tax by a half... More >>
5 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 6:56:00 PM CST February 21, 2018 in News
JEFFERSON CITY (AP) — The Missouri Senate has endorsed a bill that could boost Medicaid payments for nursing homes.... More >>
7 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 5:47:01 PM CST February 21, 2018 in Continuous News
JEFFERSON CITY (AP) — Both the Missouri House and Senate have given initial approval to bills that would create... More >>
7 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 5:43:37 PM CST February 21, 2018 in Continuous News
JEFFERSON CITY - Not all convicted Missouri inmates run from the law, but most run up large costs for the... More >>
7 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 5:09:00 PM CST February 21, 2018 in Target 8
JEFFERSON CITY - Nearly six million vehicles cross structurally deficient bridges every day in the state of Missouri. That's according... More >>
8 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 4:21:00 PM CST February 21, 2018 in News
COLUMBIA - For the first time, a Columbia competitive cheer squad will compete at The D2 Summit Championship at Disney... More >>
8 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 4:07:00 PM CST February 21, 2018 in News
JEFFERSON CITY - Missouri teens are twice as likely to use tanning beds than the average American teen according to... More >>
8 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 4:03:00 PM CST February 21, 2018 in News
JEFFERSON CITY - The Federal Home Loan Bank of Des Moines (FHLBanks) awarded Jefferson City $910,000 to Greenway Village, Inc.... More >>
9 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 3:37:00 PM CST February 21, 2018 in News
COLUMBIA — Back-and-forth winter temperatures have been known to cause headaches, but especially for drivers this year. Potholes are... More >>
9 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 3:36:00 PM CST February 21, 2018 in Continuous News
JEFFERSON CITY - Missouri is one of three states that has not outlawed texting while driving for drivers 21 and... More >>
9 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 3:34:00 PM CST February 21, 2018 in News
COLUMBIA – A local business owner is facing charges of marijuana possession and distribution. Osama Nadir Yanis and his... More >>
9 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 3:05:00 PM CST February 21, 2018 in News
COLUMBIA - Pharmacy specialists outlined ways to address the opioid crisis as they spoke Wednesday in Columbia. Faculty members... More >>
9 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 2:57:00 PM CST February 21, 2018 in News
JEFFERSON CITY - The Missouri House is leaning toward making it a felony to purposefully send explicit images without consent,... More >>
10 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 2:55:00 PM CST February 21, 2018 in News
COLUMBIA – Columbia Regional Airport canceled two departures and delayed an arrival Wednesday because of the weather; but not the... More >>
10 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 2:19:00 PM CST February 21, 2018 in News
ST. LOUIS (AP) — The dangers of opioids are forcing police to change the way they test drugs... More >>
11 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 1:39:08 PM CST February 21, 2018 in News
SPRINGFIELD (AP) — Authorities say a man and woman from Missouri have admitted to selling male enhancement pills that... More >>
11 hours ago Wednesday, February 21 2018 Feb 21, 2018 Wednesday, February 21, 2018 1:18:08 PM CST February 21, 2018 in News
Columbia, MO
Broken Clouds 30°
1am 30°
2am 30°
3am 31°
4am 31°

Select a station to view its upcoming schedule:

Coming Up Next

10:35p
2018 Olympic Winter Games
1:00a
2018 Olympic Winter Games
3:30a
Paid Program
12:30a
Cops
1:00a
Top 30
1:30a
Page Six TV

Tonight's Schedule

7:00p
2018 Olympic Winter Games
7:00p
Supernatural
8:00p
Arrow
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld