Game Day Business Soars
Owner Steve Dillard said, "It's game day. This is what it's all about."
He said Saturday may have been a record breaking day for the store.
"I'm not sure when it's going to die down," he said. "We have staff that is going to be here until eight p.m. Typically when the game starts at six we will be busy until about ten minutes before the game starts."
Dillard said it is fun to promote Tiger spirit on game day.
"It's fun for us being Tigers ourselves to own a Tiger shop in Columbia. You can't get any better than that," Dillard said.