Grocery Store Dissatisfaction
A recent IBM survey found 73 percent of consumers are either fed up with or have no loyalty to their local supermarket.
"If the market was here I would definitely shop at a store similar to a fresh market where I would get specialized meats and fresh vegetables," says shopper Carol Holt.
An alternative in Columbia is Clovers Natural Market which caters to the health food junkie.
"So it's really almost a polar opposite type of products we offer," says Bruce Topping of Clover's Market. "They're starting to offer a little bit of what our market has always offered due to the demand the mass market is seeing."
Topping says the food on his shelves is more scrutinized to eliminate additives than food at the big-box stores.
"You know if you were to look down our bread aisle you'll have a hard time finding a loaf that has High Fructose Corn Syrup," says Topping.
Shopper Nancy Franklin says she hits the grocery store two to three times a week. Where she ends up depends on what she's looking for.
"Because of what I'm looking for I don't, on that particular day I may not need to look in a health food section and so whatever is convenient is where I'm going to first," says Franklin.
And with gas at the three-dollar mark, Franklin isn't excited at the idea of shopping around.
Of the 6,000 people surveyed, only 27 percent say they would recommend their grocer to others.