Local grocery store introduces "Misfits" produce

1 year 2 months 2 weeks ago Friday, February 03 2017 Feb 3, 2017 Friday, February 03, 2017 2:00:00 PM CST February 03, 2017 in News
By: Justice Henderson, KOMU 8 Reporter
loading

COLUMBIA - Every year Americans waste billions of pounds of food due to cosmetic issues.

Fruits and vegetables that don't meet size and color standards are thrown away before they ever make their way to the grocery store.

The issue is these fruits and vegetables may look a little different on the outside, but on the inside, they have the same nutritional value.

The produce manager of the Hy-Vee on Broadway says it's been doing well with a program called Misfits, which sells products that don't meet cosmetic standards.

Dan Elston said, "I order the Misfits every week along with my other orders. They send me seasonal produce that wouldn't normally make it to the stores, and we sell it at a cheaper price. We hope that this will help in the amount of produce wasted every year."

Hy-Vee is the first store in the United States to implement this program, but other stores in countries like Canada, have similar programs.

Elston said, if the fruits and vegetables weren't in a specific bin, many customers wouldn't know the difference between normal produce and the misfit produce.

The misfit logo says, "Imperfect produce is perfectly delicious and nutritious."

The goal is to advertise the produce and get people to understand why it is important not to waste food just because of the way it looks.

More than 220 Hy-Vee stores in eight Midwestern states have implemented the program.

 

 

More News

Grid
List
COLUMBIA - On Monday, more than 100 volunteers began the week-long effort to deliver more than 5,700 meals to raise... More >>
42 minutes ago Tuesday, April 24 2018 Apr 24, 2018 Tuesday, April 24, 2018 7:04:00 AM CDT April 24, 2018 in News
COLUMBIA – The Columbia City Council met Monday night in a work session to discuss ways to improve Columbia's water... More >>
11 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 8:00:00 PM CDT April 23, 2018 in Top Stories
COLUMBIA – Hundreds gathered at the first ever Japanese Spring Festival on MU’s campus Monday afternoon. Student Momoko Tamamura came... More >>
12 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 7:21:00 PM CDT April 23, 2018 in Top Stories
JEFFERSON CITY – One local woman is reflecting on her decision to vote for President Donald Trump after some have... More >>
12 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 7:00:00 PM CDT April 23, 2018 in Top Stories
ST. LOUIS (AP) — The law firm representing the ex-husband of the woman who had an affair with Missouri... More >>
14 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 5:45:00 PM CDT April 23, 2018 in Continuous News
JEFFERSON CITY (AP) — A Democratic Missouri state lawmaker says he won't step down despite facing backlash for repeatedly calling... More >>
14 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 5:21:20 PM CDT April 23, 2018 in Continuous News
COLUMBIA - MU staff members spent Monday afternoon discussing how the university could become Columbia's "employer of choice" again with... More >>
14 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 5:05:00 PM CDT April 23, 2018 in News
COLUMBIA - Residents moving into the Lynn Street Cottages in Columbia not only obtain four new walls, they also receive... More >>
15 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 4:14:00 PM CDT April 23, 2018 in News
COLUMBIA - Students at Rock Bridge High School will be attending prom this weekend, and for the first time ever,... More >>
15 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 4:13:00 PM CDT April 23, 2018 in Continuous News
JOPLIN - An EF-5 tornado struck the city of Joplin on May 22, 2011. The next day Jeff Neal, a... More >>
16 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 3:29:00 PM CDT April 23, 2018 in News
JEFFERSON CITY – Tax reform in Missouri is one step closer to becoming a reality. The Missouri House Ways... More >>
16 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 2:56:00 PM CDT April 23, 2018 in News
JOPLIN - More businesses, new schools and new homes- one drive through Joplin reveals a clear transformation from devastation to... More >>
17 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 2:20:00 PM CDT April 23, 2018 in News
JEFFERSON CITY – Lawmakers in Missouri added a $3 million dollar line to the Attorney General’s budget for sexual assault... More >>
17 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 2:11:00 PM CDT April 23, 2018 in News
NASHVILLE, Tenn. (AP) — The Latest on shooting at Tennessee restaurant that left four dead (all times local):... More >>
18 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 1:22:00 PM CDT April 23, 2018 in News
COLUMBIA - When it comes to losing weight, many of us start with looking at our diet. Are we eating... More >>
19 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 12:21:00 PM CDT April 23, 2018 in Weekly Wellness
ST. LOUIS (AP) — Attorneys for Missouri Gov. Eric Greitens say they will seek to disqualify prosecutors in the... More >>
20 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 11:37:40 AM CDT April 23, 2018 in News
JEFFERSON CITY - Only one week old, Molly was outside in the snow and sleet. She was found in a... More >>
20 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 11:14:00 AM CDT April 23, 2018 in News
SEDALIA (AP) — A former volunteer at a small Missouri museum has been charged with stealing thousands of dollars' worth... More >>
20 hours ago Monday, April 23 2018 Apr 23, 2018 Monday, April 23, 2018 11:04:00 AM CDT April 23, 2018 in News
Columbia, MO
Broken Clouds 50°
8am 53°
9am 55°
10am 58°
11am 64°