Mid-Missouri Twins Launch Virtual Store

3 years 2 months 2 weeks ago May 10, 2013 May 10, 2013 Friday, May 10 2013 Friday, May 10, 2013 8:27:00 AM CDT in News
By: Karline Swan

BOONE COUNTY- A new Mid-Missouri company opened for business online Friday morning. The company's launch coincided with Small Business Week in Columbia. 

 The idea for a company began when, twins, Brynne and Bailye Stansberry competed for Moberly High School in a DECA competition.

"It was Bailye who said boots, we're in the season for boots at the time and she said let's do something with boots," said Brynne.

"Twoality started out as just an idea of transparent boots with interchangeable liners," said Bailye.

They twin's patent was approved while they were going to school at Columbia College.

"We started the process right after we received our patent. When we were 19," said Brynne.

"There were a few different footwear groups that reached out to us, more on a licensing agreement situation," said Bailye.

Bailye said their business degrees helped with the creation of TwoAlity, but there were some things a textbook could not teach them.

"We kept running into different issues [with different footwear companies] that gave us bad gut feelings and we thought you know what we have really done all of these things on our own let's see if we can launch on our own," said Bailye.

One thing Brynne and Bailye felt strongly about was where the boots are made. During the twin's freshmen year of college, they met Sean Siebert sits on TwoAlity's board of directors. Siebert has become a mentor for Brynne and Bailye. Siebert has helped them work through several things along the way.

"We set out to do this project four years ago we had a commitment to try and do this in the United States," said Siebert.

Throughout the development of a prototype, the team worked with different companies from around the country. Eventually Brynne and Bailye decided on a manufacturer out of California for the boots and a manufacturer out of Glasgow, Mo. for the liners. The twins say the next step in building their brand was a storefront. They are not going with a traditional brick and mortar store.

"Right now we are just going to be e-commerce, but I think it's more about the experience. [The customers] come to have fun and shop," said Bailye.

Regardless of how the seller and buyers meet, Brynne said her dream is for TwoAlity to grow and become well known.

 

More News

Grid
List
CHESTERFIELD (AP) — Police are searching for the suspect after an attempted child abduction at a suburban St. Louis outlet... More >>
1 hour ago July 25, 2016 Jul 25, 2016 Monday, July 25 2016 Monday, July 25, 2016 9:07:52 AM CDT in News
COLUMBIA - Fire crews put out a structure fire at a condemned house on 4th Avenue off Providence Road in... More >>
2 hours ago July 25, 2016 Jul 25, 2016 Monday, July 25 2016 Monday, July 25, 2016 8:50:00 AM CDT in News
AVA, Mo. (AP) — Police say a teenager has wounded another teen and then killed himself before dawn in a... More >>
3 hours ago July 25, 2016 Jul 25, 2016 Monday, July 25 2016 Monday, July 25, 2016 7:45:09 AM CDT in Continuous News
ST. LOUIS (AP) — Strong thunderstorms across parts of Missouri are offering relief from the oppressive heat and humidity, but... More >>
3 hours ago July 25, 2016 Jul 25, 2016 Monday, July 25 2016 Monday, July 25, 2016 7:27:24 AM CDT in Continuous News
PHILADELPHIA - Columbia resident Persephone Dakopolos arrived Sunday in Philadelphia for the Democratic National Convention. Dakopolos was selected at the... More >>
7 hours ago July 25, 2016 Jul 25, 2016 Monday, July 25 2016 Monday, July 25, 2016 3:04:00 AM CDT in News
COLUMBIA - The National Association of Realtors reported this week a 9-year high for sales of existing homes this past... More >>
18 hours ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 4:06:00 PM CDT in News
WILDWOOD (AP) — Two people were killed in a two-vehicle collision in eastern Missouri. St. Louis County police say... More >>
19 hours ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 3:52:10 PM CDT in News
DIAMOND (AP) — Southwest Missouri has a newly dedicated prairie. The 163-acre George Washington Carver Prairie was dedicated Saturday.... More >>
19 hours ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 3:01:01 PM CDT in News
COLUMBIA - Tim Kaine has always been a leader. While as a student at the University of Missouri, he... More >>
21 hours ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 1:37:00 PM CDT in News
HARRISONVILLE (AP) — A western Missouri man has been found not guilty in a 2014 fatal shooting at a Cass... More >>
21 hours ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 1:25:37 PM CDT in News
ST. LOUIS (AP) — A member of the Clay family has represented St. Louis and northern suburbs in Congress for... More >>
1 day ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 10:38:26 AM CDT in News
JEFFERSON CITY (AP) — Republican candidates in Missouri's gubernatorial primary are pledging an aggressive law-and-order approach, two years after the... More >>
1 day ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 10:03:16 AM CDT in News
COLUMBIA — Road closings this summer in downtown Columbia could make it harder to enjoy local shops and restaurants in... More >>
1 day ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 3:43:00 AM CDT in News
LAKE OF THE OZARKS — One person was injured after a boat caught on fire at the 38-mile marker by... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 10:10:00 PM CDT in News
KANSAS CITY (AP) — The Repertory Theatre of St. Louis has received a $1 million gift, the largest in its... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 5:07:03 PM CDT in News
KANSAS CITY (AP) — A 51-year-old man is accused of pulling over a vehicle and acting as if he were... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 4:46:46 PM CDT in News
COOPER COUNTY — A man has been charged in relation to a hostage standoff east of Boonville Friday morning. ... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 4:15:00 PM CDT in News
COLUMBIA — MU Interim Chancellor Hank Foley announced the members of the Advisory Committee for the Director of Athletics search... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 4:01:00 PM CDT in Sports
Columbia, MO
Broken Clouds 75°
11am 76°
12pm 79°
1pm 81°
2pm 85°

Select a station to view its upcoming schedule:

Coming Up Next

7:00a
Today
11:00a
Rachael Ray
12:00p
KOMU 8 News @ Noon
10:30a
Crazy Talk
11:00a
Cheaters
11:30a
Cheaters

Tonight's Schedule

7:00p
American Ninja Warrior
9:00p
NBC News Special: 2016 Democratic National Convention
7:00p
MADtv 20th Anniversary Reunion
8:00p
Penn & Teller: Fool Us
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld