Missouri Business Flash: Former MU athletes expand waffle company

10 months 3 days 7 hours ago Thursday, November 16 2017 Nov 16, 2017 Thursday, November 16, 2017 3:05:00 PM CST November 16, 2017 in News
By: Shelly Hagan, KOMU 8 Reporter
loading

COLUMBIA - Two former MU athletes are reinventing a breakfast favorite: waffles. Start Right Foods is a food brand focusing on high protein waffles to fuel your day. Now, the company is expanding with the launch of a new product, their protein packed breakfast sandwich.

Kyle Rood '12 and Clint Matthews '04 launched the company in 2015 after coming across the waffle recipe formulated by MU researchers.

"As athletes we've been looking for higher protein stuff that isn't just protein shakes and protein bars and I bet a lot of other people would be to," Rood said. "So, we learned how to cook the waffles from them and slowly formed a company and started selling.

Now, after two years of making waffles, Rood says the company will be launching their breakfast sandwiches in stores January.

"We’ve been making waffles for a long time and one thing that is also convenient and high in protein in the morning is breakfast sandwiches," Rood said. "We always thought that it would be great to make because every breakfast sandwich out there is not very healthy."

A lot of the breakfast sandwiches out on the market are high in fat and sodium, according to Rood.

"They're not appetizing for someone trying to eat healthy," he said. "We thought we could do better."

Start Right Foods products currently include frozen waffles, waffle and pancake mix, and sprayable maple syrup. Rood said the products are in about 150 stores across Missouri, Illinois, and Kansas.

The company has plans to get their products into Lunds & Byerlys, a Minnesota grocery chain, in January.

"We started in two grocery stores selling a couple boxes a week....and now we're in about 150 stores." Rood said. "We are selling in palette quantities rather than box quantities."

The company's waffles and sandwich products are made with whey protein designed to keep the customer full until lunch.

"We want everyone to start their mornings right," he said.

In other business news, Facebook founder Mark Zuckerberg visited Boone County last week. Zuckerberg spent a day with Centralia farmers Dustin and Austin Stanton, the young founders of Stanton Brothers Eggs.

Zuckerberg's trip to the farm was one of his last stops on his nationwide trip. His tour focused on speaking with small business owners. 

Also, Missouri farming groups filed a lawsuit against the state of California. The lawsuit asks California to stop requiring cancer warnings on its products that contain the weed killer glyphosate, according to Missourinet.

In 2015, glyphosate was labeled as "probably carcinogenic" by the World Health Organization.

St. Louis based Monsanto, along with the Missouri Farm Bureau and the Associated Industries of Missouri, reject the claim that glyphosate causes cancer. They believe California's rule is based on "highly controversial findings," by the WHO. 

More News

Grid
List
COLUMBIA - A pharmaceutical company has plans to come to Columbia, but is seeking a Chapter 100 Bond from the... More >>
41 minutes ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 7:42:00 AM CDT September 20, 2018 in News
JEFFERSON CITY - After being inactive for nearly a year, the Missouri Board of Education is launching a search for... More >>
13 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 7:06:00 PM CDT September 19, 2018 in News
COLUMBIA - State Rep. Cheri Toalson Reisch, R-Hallsville, is changing the way she is fundraising after an ethics complaint and... More >>
14 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 6:17:00 PM CDT September 19, 2018 in News
JEFFERSON CITY - The Jefferson City Police Department was on the scene of a double shooting Wednesday afternoon. Police... More >>
14 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 6:00:00 PM CDT September 19, 2018 in News
COLUMBIA – Some people living in Columbia's southside neighborhoods say thieves, using creative technology, are stealing from cars. Haley... More >>
14 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 5:28:00 PM CDT September 19, 2018 in News
COLUMBIA - As Welcome Home marks the first anniversary of its new shelter, a once drug-addicted veteran is artfully finding... More >>
16 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 4:19:00 PM CDT September 19, 2018 in News
FULTON- After the State Auditor's report that more local money could go to domestic violence shelters, one survivor reiterated the... More >>
16 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 3:52:00 PM CDT September 19, 2018 in News
COLUMBIA – Wednesday morning firefighters burned a simulated dorm room burn on the MU campus to show students how quickly... More >>
17 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 3:13:00 PM CDT September 19, 2018 in News
COLE COUNTY – Cole County ended its economic development contract with the Jefferson City Area Chamber of Commerce Tuesday. The... More >>
17 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 2:32:00 PM CDT September 19, 2018 in News
MEXICO - Sen. Claire McCaskill has announced she will oppose Judge Brett Kavanaugh's confirmation to the Supreme Court. McCaskill's... More >>
17 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 2:30:00 PM CDT September 19, 2018 in News
KANSAS CITY (AP) — A former prosecutor and chairman of Missouri's Democratic Party has been sentenced to two years and... More >>
18 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 1:55:00 PM CDT September 19, 2018 in Top Stories
COLUMBIA - The Columbia Fire Department ruled a Wednesday morning fire as suspicious. There were no injuries, but the... More >>
18 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 1:28:00 PM CDT September 19, 2018 in News
COLUMBIA - As rivers are still rising in the aftermath of Hurricane Florence, donations are also flooding in. However,... More >>
19 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 1:01:00 PM CDT September 19, 2018 in News
SEDALIA (AP) — A Kansas City man has pleaded guilty in the fatal shooting of another man at a trailer... More >>
19 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 12:51:00 PM CDT September 19, 2018 in Top Stories
JEFFERSON CITY (AP) — The search for Missouri's next top education official has begun. The State Board of Education... More >>
20 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 11:24:10 AM CDT September 19, 2018 in News
FULTON - UPDATE: Police have found the two boys who escaped from the Division of Youth Services. Police said... More >>
21 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 10:38:00 AM CDT September 19, 2018 in Top Stories
HOWARD COUNTY - Two people are dead and two others injured after a crash on Highway 87 Tuesday afternoon. ... More >>
22 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 9:51:00 AM CDT September 19, 2018 in News
COOPER COUNTY - Anthony Martin died in a crash in Cooper County on Sunday after losing control of his motorcycle.... More >>
1 day ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 6:57:00 AM CDT September 19, 2018 in News
Columbia, MO
Broken Clouds 75°
9am 81°
10am 85°
11am 88°
12pm 91°