Missouri leads nation in local TV campaign ad spending

9 months 4 weeks 2 days ago Thursday, October 20 2016 Oct 20, 2016 Thursday, October 20, 2016 1:52:00 PM CDT October 20, 2016 in News
By: Lauren Barnas, KOMU 8 Reporter
loading

COLUMBIA - With elections just over two weeks away, Missouri leads the nation with the most expensive local political television ads. Missouri beats the rest of the nation in spending on several races including governor, attorney general, lieutenant governor and state treasurer.

The newest data from the Center for Public Integrity shows ad spending for the Missouri governor race alone have reached about $29 million; $5 million more than the next highest state.

The KOMU 8 sales team said the competitive spending reflects competitive state races.

“We have some very hotly contested races here,” KOMU 8 General Manager Marty Siddall said. “If they weren’t as close as they were, it would be different.”

Siddall said candidates can easily see how much air time their opponents are buying compared to previous elections.

“Almost in real time, competing candidates can go to our public file website, look at the ads that are being placed, and react accordingly,” he said.

Siddall said that’s how many viewers stay informed on important ballot issues and candidate platforms. One voter KOMU 8 spoke with said she doesn’t watch TV, in part because of the influx of ads, and prefers to research races the old fashioned way.

“I just kind of try to look at what I can read about what they say they are going to do and see who I agree with the most,” Lynn Decapo said.

For some voters, the political ads help differentiate between the several local races.

“We have basically every important state race on the ballot this year,” Siddall said.

That could be why Missouri ads for attorney general have totaled $12.4 million in spending, making up exactly half of the cost for all local attorney general race ads in the nation.

Missouri is also leading the nation in lieutenant governor ad spending at $2.3 million. Florida is second, having spent $450,930. Missouri ads for state treasurer rank first as well at $239,510 so far.

“I don’t like advertisement in general. I think it feels very silly and I don’t like being bombarded with people’s opinions,” Decapo said.

Even though she hasn’t paid much attention to local campaign ads, candidates are hoping she’s one of few.

“They run right up to election day, and in some cases they’ll run the morning of election day,” Siddall said about the TV ads.

The Center for Public Integrity’s website says information about local political ads will be updated every Thursday through the Nov. 8 election.

 

 

 

 

More News

Grid
List
CALLAWAY COUNTY - While many people are preparing to look into the sky for the eclipse Monday, one airport is... More >>
1 hour ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 6:01:00 PM CDT August 20, 2017 in News
FERGUSON (AP) — A Missouri lawmaker who temporarily posted a Facebook comment expressing hope that President Donald Trump would be... More >>
4 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 3:51:00 PM CDT August 20, 2017 in News
COLUMBIA - The total solar eclipse is coming on the fifth day of school, and Columbia teachers are trying to... More >>
5 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 2:38:00 PM CDT August 20, 2017 in News
COLUMBIA - Researchers are getting ready for the solar eclipse on Aug. 21. Not only will they be watching the... More >>
6 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 1:22:00 PM CDT August 20, 2017 in News
KANSAS CITY (AP) — Police in Kansas City say a man pushing his disabled car on Interstate 70 was killed... More >>
6 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 1:14:03 PM CDT August 20, 2017 in News
ST. LOUIS (AP) — Police say a man was injured when a St. Louis sidewalk collapsed under the forklift he... More >>
6 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 1:09:41 PM CDT August 20, 2017 in News
FLORISSANT (AP) — The parents of a 4-year-old girl are calling for the closure of a suburban St. Louis day... More >>
7 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 12:37:23 PM CDT August 20, 2017 in News
KANSAS CITY (AP) — Parks officials in Kansas City, Missouri, say an 83-year-old Confederate memorial will be removed after it... More >>
8 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 11:17:00 AM CDT August 20, 2017 in News
ST. LOUIS (AP) — Pastor Henry Price of St. Louis is ready to take your prayer request, and you don't... More >>
9 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 10:42:11 AM CDT August 20, 2017 in News
FERRELVIEW (AP) — A member of a small western Missouri town's governing board is leading an effort to oust the... More >>
9 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 10:20:36 AM CDT August 20, 2017 in News
CUBA (AP) — Democratic Missouri Sen. Claire McCaskill is holding another round of town halls in rural, Republican strongholds as... More >>
10 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 9:56:21 AM CDT August 20, 2017 in News
JEFFERSON CITY – In preparation for a large number of visitors to Missouri for Monday's solar eclipse, the State Emergency... More >>
20 hours ago Saturday, August 19 2017 Aug 19, 2017 Saturday, August 19, 2017 11:49:00 PM CDT August 19, 2017 in News
JEFFERSON CITY - The incoming freshmen at Blair Oaks High School will become the first class to not have a... More >>
23 hours ago Saturday, August 19 2017 Aug 19, 2017 Saturday, August 19, 2017 8:59:00 PM CDT August 19, 2017 in News
COLUMBIA – Angela Speck, the director of astronomy at the University of Missouri, gave a presentation titled, "Doing Science in... More >>
1 day ago Saturday, August 19 2017 Aug 19, 2017 Saturday, August 19, 2017 4:36:00 PM CDT August 19, 2017 in News
PIKE COUNTY, Mo. - A man was charged with first degree murder and armed criminal action after Alexander Koch died... More >>
1 day ago Saturday, August 19 2017 Aug 19, 2017 Saturday, August 19, 2017 4:32:00 PM CDT August 19, 2017 in News
COLUMBIA - With mid-Missouri preparing for the upcoming eclipse on Monday, Laws Observatory played host to an event made to... More >>
1 day ago Saturday, August 19 2017 Aug 19, 2017 Saturday, August 19, 2017 3:18:00 PM CDT August 19, 2017 in News
ST. LOUIS (AP) — A former school bus driver in eastern Missouri has been sentenced to 20 years in prison... More >>
1 day ago Saturday, August 19 2017 Aug 19, 2017 Saturday, August 19, 2017 1:58:58 PM CDT August 19, 2017 in News
JEFFERSON CITY - With the eclipse nearly here, crews in Jefferson City were busy preparing for festivities Saturday. On... More >>
1 day ago Saturday, August 19 2017 Aug 19, 2017 Saturday, August 19, 2017 1:19:00 PM CDT August 19, 2017 in Eclipse Planning
Columbia, MO
Broken Clouds 81°
8pm 84°
9pm 81°
10pm 80°
11pm 79°

Select a station to view its upcoming schedule:

Coming Up Next

6:00p
Gymnastics
8:00p
American Ninja Warrior
10:00p
KOMU 8 News @ 10
6:00p
Cliffhanger
8:00p
Marvel's Agents of S.H.I.E.L.D.
9:00p
KOMU 8 News @ Nine on The CW

Tonight's Schedule

6:00p
Gymnastics
8:00p
American Ninja Warrior
6:00p
Cliffhanger
8:00p
Marvel's Agents of S.H.I.E.L.D.
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld