MoDOT team hopes interstate signs provide messages for thought

1 year 5 months 4 weeks ago Sunday, November 20 2016 Nov 20, 2016 Sunday, November 20, 2016 6:05:00 PM CST November 20, 2016 in News
By: Kiara Ealy, KOMU 8 Reporter
loading

COLUMBIA — They can be witty or straight to the point. The Missouri Department of Transportation (MoDOT) has more than 250 dynamic message signs along Missouri highways and interstates that warn of accidents
and can also catch your attention.

But who's in charge of coming up with the messages on the signs and what goes into the process?

Linda Wilson Horn, communications coordinator with MoDOT, works on the team that writes and schedules sign content.

"The main purpose for the signs is when there is a crash or if we have a work zone, the message boards would relay that information to the public," Wilson Horn said. "But we made the decision a number of years ago that instead of leaving them blank when we didn't have a crash or a work zone, that we would use them for public safety messages."

Wilson Horn and her team decided about two and a half years ago that they were going to step up the sign content to be more humorous and creative. The messages are changed every month. She says she and her team strive to make the signs seasonal or pertinent to events at the time, like holidays and tailgating.

How Horn and other MoDOT employees find inspiration for sign messages may surprise you.

"I look at bumper stickers," Wilson Horn said. "I look at things trending on social media. I look kinda, again, just time of year, what's going on."

However, Wilson Horn has no data to show how effective the signs are. In fact, fatality accidents on Missouri interstates and highways are up six percent compared to this time last year.

Ruth Walker, a partner at Bluestem Missouri Crafts, hopes to see some data on the effectiveness on the signs soon.

"I do think there should be studies done because it seems that our highway funds are pretty low anyway and if these signs aren't helping, then they don't need to be putting them up," Walker said.

Whether you love or hate the MoDOT signs, Wilson Horn believes there's a national problem responsible for more than 35,000 deaths across American highways and interstates. She hopes to see Missouri's percentage in that total decrease.

"Our messages, even when they're humorous, they're still focused on wearing your seatbelt, not texting and driving, not drinking and driving, and just slowing down and being more alert when you're instead of sort of driving on autopilot," Wilson Horn said.

More News

Grid
List
COLUMBIA – The Columbia City Council will address an ordinance Monday on whether to approve of a special August election... More >>
1 hour ago Monday, May 21 2018 May 21, 2018 Monday, May 21, 2018 2:41:00 AM CDT May 21, 2018 in News
MARSHALL - A standoff between Marshall police and an armed man ended without injury. According to a news release,... More >>
6 hours ago Sunday, May 20 2018 May 20, 2018 Sunday, May 20, 2018 9:53:00 PM CDT May 20, 2018 in News
ROCHEPORT - The city of Rocheport honored two men on Sunday whose legacy has stretched across the state of Missouri.... More >>
9 hours ago Sunday, May 20 2018 May 20, 2018 Sunday, May 20, 2018 7:09:00 PM CDT May 20, 2018 in News
AUXVASSE - Gov. Eric Greitens spoke at the 16th annual Fire Fighters Memorial Service on Sunday. The service was... More >>
12 hours ago Sunday, May 20 2018 May 20, 2018 Sunday, May 20, 2018 4:05:00 PM CDT May 20, 2018 in News
COLUMBIA - The Missouri State Highway Patrol is taking to social media to spread awareness of National Safe Boating Week... More >>
12 hours ago Sunday, May 20 2018 May 20, 2018 Sunday, May 20, 2018 3:36:00 PM CDT May 20, 2018 in News
FULTON - All 6-year-old Sam Santhuff wanted to do was comfort children in the hospital, even though he was there... More >>
21 hours ago Sunday, May 20 2018 May 20, 2018 Sunday, May 20, 2018 6:47:00 AM CDT May 20, 2018 in News
CAMDEN COUNTY - The Missouri State Highway Patrol has released the identities of the three people killed and the two... More >>
1 day ago Saturday, May 19 2018 May 19, 2018 Saturday, May 19, 2018 6:42:00 PM CDT May 19, 2018 in News
COLUMBIA - Children in Columbia have a chance to get paid to play. Columbia Parks and Recreation started its... More >>
1 day ago Saturday, May 19 2018 May 19, 2018 Saturday, May 19, 2018 6:10:00 PM CDT May 19, 2018 in News
HAVANA (AP) — The Latest on the crash in Cuba of a passenger jet with 113 people on board (all... More >>
1 day ago Saturday, May 19 2018 May 19, 2018 Saturday, May 19, 2018 5:23:00 PM CDT May 19, 2018 in News
COLUMBIA - Over 90 people showed up at the Burr Oak Brewery for an afternoon of puppies, yoga and beer... More >>
1 day ago Saturday, May 19 2018 May 19, 2018 Saturday, May 19, 2018 4:50:00 PM CDT May 19, 2018 in News
COLUMBIA - Although it is nowhere near Halloween, some Columbia runners faced their fears by participating in a zombie-themed 5K... More >>
1 day ago Saturday, May 19 2018 May 19, 2018 Saturday, May 19, 2018 11:12:00 AM CDT May 19, 2018 in News
COLUMBIA- The city of Columbia has been ranked a top-ten affordable college town to live in by realtor.com. Factors... More >>
1 day ago Saturday, May 19 2018 May 19, 2018 Saturday, May 19, 2018 10:41:00 AM CDT May 19, 2018 in News
ST. LOUIS (AP) — The Mississippi River is above flood stage at several northeast Missouri locations, but forecasters do... More >>
1 day ago Saturday, May 19 2018 May 19, 2018 Saturday, May 19, 2018 9:29:44 AM CDT May 19, 2018 in Continuous News
(CNN) -- And they're married! Britain's Prince Harry and US actress Meghan Markle were wed Saturday at Windsor... More >>
1 day ago Saturday, May 19 2018 May 19, 2018 Saturday, May 19, 2018 7:09:00 AM CDT May 19, 2018 in News
COLUMBIA- The United states is experiencing one of the lowest birth rates in 30 years, according to the Centers for... More >>
2 days ago Friday, May 18 2018 May 18, 2018 Friday, May 18, 2018 9:08:00 PM CDT May 18, 2018 in News
COLUMBIA - Attorney General Josh Hawley says attorneys helping Gov. Eric Greitens through impeachment proceedings are acting improperly. "By... More >>
2 days ago Friday, May 18 2018 May 18, 2018 Friday, May 18, 2018 8:34:00 PM CDT May 18, 2018 in News
JEFFERSON CITY - The annual Backyard Concert Series kicks off Saturday evening at the Jefferson Landing Historic site. Missouri... More >>
2 days ago Friday, May 18 2018 May 18, 2018 Friday, May 18, 2018 6:45:00 PM CDT May 18, 2018 in News
JEFFERSON CITY –Missourians will soon be able to keep a little more money from their paychecks, after a state House... More >>
2 days ago Friday, May 18 2018 May 18, 2018 Friday, May 18, 2018 6:33:00 PM CDT May 18, 2018 in News
Columbia, MO
Broken Clouds 64°
5am 64°
6am 64°
7am 66°
8am 67°