MoDOT team hopes interstate signs provide messages for thought

1 year 3 months 3 days ago Sunday, November 20 2016 Nov 20, 2016 Sunday, November 20, 2016 6:05:00 PM CST November 20, 2016 in News
By: Kiara Ealy, KOMU 8 Reporter
loading

COLUMBIA — They can be witty or straight to the point. The Missouri Department of Transportation (MoDOT) has more than 250 dynamic message signs along Missouri highways and interstates that warn of accidents
and can also catch your attention.

But who's in charge of coming up with the messages on the signs and what goes into the process?

Linda Wilson Horn, communications coordinator with MoDOT, works on the team that writes and schedules sign content.

"The main purpose for the signs is when there is a crash or if we have a work zone, the message boards would relay that information to the public," Wilson Horn said. "But we made the decision a number of years ago that instead of leaving them blank when we didn't have a crash or a work zone, that we would use them for public safety messages."

Wilson Horn and her team decided about two and a half years ago that they were going to step up the sign content to be more humorous and creative. The messages are changed every month. She says she and her team strive to make the signs seasonal or pertinent to events at the time, like holidays and tailgating.

How Horn and other MoDOT employees find inspiration for sign messages may surprise you.

"I look at bumper stickers," Wilson Horn said. "I look at things trending on social media. I look kinda, again, just time of year, what's going on."

However, Wilson Horn has no data to show how effective the signs are. In fact, fatality accidents on Missouri interstates and highways are up six percent compared to this time last year.

Ruth Walker, a partner at Bluestem Missouri Crafts, hopes to see some data on the effectiveness on the signs soon.

"I do think there should be studies done because it seems that our highway funds are pretty low anyway and if these signs aren't helping, then they don't need to be putting them up," Walker said.

Whether you love or hate the MoDOT signs, Wilson Horn believes there's a national problem responsible for more than 35,000 deaths across American highways and interstates. She hopes to see Missouri's percentage in that total decrease.

"Our messages, even when they're humorous, they're still focused on wearing your seatbelt, not texting and driving, not drinking and driving, and just slowing down and being more alert when you're instead of sort of driving on autopilot," Wilson Horn said.

More News

Grid
List
Chesterfield, MO - Nearly two weeks after a shooting in Parkland, Florida that killed seventeen students and teachers, students... More >>
5 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 10:18:00 PM CST February 23, 2018 in News
JEFFERSON CITY - Some veterans living in or near the Truman VA clinic often have to make the drive to... More >>
7 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 8:07:00 PM CST February 23, 2018 in News
COLUMBIA - Ameren Missouri proposed an incentive program to install more charging stations for electric cars across Missouri. The program,... More >>
8 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 7:28:00 PM CST February 23, 2018 in News
ST. CHARLES - The man accused in the death of trooper James Bava is facing lowered charges as his second... More >>
10 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 5:45:00 PM CST February 23, 2018 in News
COLUMBIA - The Columbia Police Department spent the morning investigating a possible threat against Columbia Public Schools. The post... More >>
11 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 4:27:00 PM CST February 23, 2018 in News
COLUMBIA - Mary Ratliff grew up in the small community of Ripley, Mississipi. It is a community where she said... More >>
14 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 1:52:00 PM CST February 23, 2018 in News
UPDATE COLUMBIA - Columbia Public Schools sent out a release Friday afternoon to the families of CPS, clarifying... More >>
14 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 1:46:00 PM CST February 23, 2018 in News
JEFFERSON CITY - Missouri has never removed a governor through impeachment. But after Gov. Eric Greitens' felony indictment yesterday, some... More >>
14 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 12:55:00 PM CST February 23, 2018 in News
REPUBLIC (AP) — Police have seized five guns and two books from a 13-year-old boy officers allege had threatened... More >>
15 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 12:39:46 PM CST February 23, 2018 in News
COLUMBIA - Governor Eric Greitens was indicted Thursday afternoon on a felony charge of invasion of privacy. The indictment alleged... More >>
15 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 12:39:00 PM CST February 23, 2018 in News
BELLAFONTAINE NEIGHBORS (AP) — Police have found three dead in what officers suspect is a murder-suicide in a St.... More >>
15 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 12:34:52 PM CST February 23, 2018 in News
KANSAS CITY (AP) — Seven people have been indicted in a Kansas City drug-trafficking conspiracy that included two... More >>
17 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 10:24:18 AM CST February 23, 2018 in News
ST. LOUIS - Gov. Eric Greitens will step down from the Republican Governors Association's executive committee amid backlash from... More >>
17 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 10:12:00 AM CST February 23, 2018 in News
ST. LOUIS (AP) — The Latest on the indictment of Republican Missouri Gov. Eric Greitens (all times local):... More >>
19 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 8:34:00 AM CST February 23, 2018 in Top Stories
JEFFERSON CITY - The Pantry is offering people a chance to donate food and help the community on Friday. The... More >>
20 hours ago Friday, February 23 2018 Feb 23, 2018 Friday, February 23, 2018 7:49:00 AM CST February 23, 2018 in News
COLUMBIA – President Donald Trump on Thursday defended his proposal to arm teachers. KOMU 8 asked educators and other mid-Missourians... More >>
1 day ago Thursday, February 22 2018 Feb 22, 2018 Thursday, February 22, 2018 6:50:00 PM CST February 22, 2018 in Top Stories
FULTON - The Callaway County Sheriff’s Office is requesting a more than $9,000 grant from the Missouri Department of... More >>
1 day ago Thursday, February 22 2018 Feb 22, 2018 Thursday, February 22, 2018 6:20:00 PM CST February 22, 2018 in News
JEFFERSON CITY - For those who watch the winter Olympics and think "I could do that", there is an opportunity... More >>
1 day ago Thursday, February 22 2018 Feb 22, 2018 Thursday, February 22, 2018 6:02:00 PM CST February 22, 2018 in News
Columbia, MO
Broken Clouds 37°
4am 36°
5am 36°
6am 36°
7am 36°

Select a station to view its upcoming schedule:

Coming Up Next

3:30a
Paid Program
4:00a
Paid Program
4:30a
Paid Program
3:30a
Paid Program
4:00a
Paid Program
4:30a
Paid Program

Tonight's Schedule

7:00p
2018 Olympic Winter Games
7:00p
Family Guy
7:30p
Family Guy
8:00p
Bob's Burgers
8:30p
Bob's Burgers
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld