New Cards for Mom
Now Hallmark and other card makers are introducing Mother's Day cards with a new twist.
The cards include messages aimed specifically at career women, soccer moms and even lesbians. Still, some customers prefer sticking with the familiar.
"I usually am looking for one that thanks my mom for all she did for me," said Julaine Kiehn. "I don't go for the funny ones, humorous ones and I'm usually pretty traditional."
No matter which card you choose don't forget Mother's day is Sunday, May 14.
Select a station to view its upcoming schedule: