Small Business Blooms Via Social Media

2 years ago July 23, 2013 Jul 23, 2013 Tuesday, July 23 2013 Tuesday, July 23, 2013 3:17:59 PM CDT in News
By: Alex Mallin, KOMU 8 News Reporter

COLUMBIA - When Chris and Cathy Cook are in their truck and not serving shaved ice, they're tweeting or taking pictures for social media.

"I'd say we probably post about twenty times on Facebook every day," Cathy Cook said.

The couple owns the Columbia franchise for Kona Ice, which Entrepreneur Magazine recently voted the number one new franchise in the United States.

Chris Cook said he was debating just months ago what kind of business he would want to start in Columbia.

"I originally was thinking of opening up a bar," Chris Cook said. "Then I saw an ad pop up with the Kona Ice truck. I just compared apples to apples and we chose the Kona Ice franchise."

It's a decision he said he does not regret. The couple has been operating the truck for only seven weeks, and are already looking for ways they can expand.

"We just added a new cart, we call it 'The Mini,' a few weeks ago that we can take into buildings," Chris Cook said. "But we haven't even had a chance to get out of Columbia yet. We've been wanting to bring the truck all around mid-Missouri."

The Cooks said they attended a "Kona Ice College" where they learned the ins and outs of how to promote the business.

"They say enjoy the ride and drive the truck at least four hours a day and that is a promotion all in itself," Chris Cook said.

"We do a lot of festivals and events but, in between that, we will go into neighborhoods and talk with people. Cathy will ask, 'hey, can I take your picture?' People get really excited and we'll tell them to visit our Facebook page and then that's how they'll know that we're coming back."

The truck also makes daily visits to local day schools like Green Meadows Child Care.

"We found out about them through the social network," said Carla Tigue, the operator of the child care center. "One of our teachers saw them and we just pulled them up on their website. I'm very surprised that they've only been here a month, and now I see Kona Ice everywhere."

More News

Grid
List
BOONE COUNTY - Boone County Fire Protection District responded to a fire outside of Hallsville Monday night. It happened... More >>
1 hour ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 11:38:22 PM CST in Continuous News
JEFFERSON CITY (AP) — The Republican-led Missouri Senate for the first time in years debated a bill to repeal the... More >>
5 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 8:37:24 PM CST in Continuous News
JEFFERSON CITY - The Emerging Issues Committee heard a bill on Monday that would establish statewide regulations for "transportation network... More >>
9 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 4:07:03 PM CST in Continuous News
COLUMBIA - In light of International Epilepsy Day, MU Healthcare announced the expanded Epilepsy Monitoring Unit (EMU) at Women's and... More >>
5 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 7:48:31 PM CST in Continuous News
COLUMBIA - Eighth graders at the Columbia Independent School (CIS) on North Stadium Boulevard have been studying weather related data... More >>
5 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 7:46:17 PM CST in Continuous News
COLUMBIA - The MU Asian American Association celebrated the Chinese New Year on campus Monday. According to the lunisolar Chinese... More >>
6 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 7:30:17 PM CST in Continuous News
JEFFERSON CITY – Disaster survivors will receive $29.2 million grants from the Federal Emergency Management Agency’s Individuals and Households Program.... More >>
7 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 5:52:09 PM CST in Continuous News
ST. LOUIS (AP) — A St. Louis utility company is pushing back on the federal government's plan to cut carbon... More >>
8 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 5:18:19 PM CST in Continuous News
CALLAWAY COUNTY – 21-year-old Harley Walls was arrested in St. Peters when he was located in possession of one vehicle... More >>
8 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 4:53:32 PM CST in Continuous News
JEFFERSON CITY (AP) - Two proposals aimed at requiring Missourians to show photo ID before voting are heading to the... More >>
9 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 4:22:37 PM CST in Continuous News
COLUMBIA - The State Historical Society of Missouri (SHSM) held its first time event last Monday to address Thomas Hart... More >>
1 week ago January 29, 2016 Jan 29, 2016 Friday, January 29 2016 Friday, January 29, 2016 7:20:03 PM CST in Continuous News
ST. LOUIS (AP) — A man convicted of a 1994 homicide in St. Louis is planning to appeal his case... More >>
9 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 3:59:58 PM CST in Continuous News
JEFFERSON CITY - A proposed bill in the Missouri House would require all schools supported by public funds to recite... More >>
9 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 3:47:04 PM CST in Continuous News
COLUMBIA - The downtown community improvement district (CID) is ready to start the first phase of The Gateways project. ... More >>
10 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 3:32:43 PM CST in Continuous News
FERGUSON (AP) — New estimates show Ferguson's cost of implementing reforms spelled out in a consent agreement with the U.S.... More >>
10 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 3:27:45 PM CST in Continuous News
COLUMBIA - In a letter to faculty and staff on Monday, MU Interim Chancellor Hank Foley said Daniel Clay, dean... More >>
10 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 3:23:30 PM CST in Continuous News
JEFFERS ON CITY (AP) — A Missouri lawmaker is pushing for a program that would track prescription drugs and let... More >>
10 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 3:12:32 PM CST in Continuous News
JEFFERSON CITY – Morgan Keegan will pay $850,000 for Mamtek securities fraud. Secretary of State Jason Kander announced on... More >>
10 hours ago February 08, 2016 Feb 8, 2016 Monday, February 08 2016 Monday, February 08, 2016 2:55:09 PM CST in Continuous News
Interactive Radar Columbia, MO
Broken Clouds 23°
2am 22°
3am 21°
4am 21°
5am 20°

Select a station to view its upcoming schedule:

Coming Up Next

1:07 am
The Insider
1:37 am
Access Hollywood
2:07 am
The Meredith Vieira Show
1:30 am
Seinfeld
2:00 am
Paid Program
2:30 am
Paid Program

Tonight's Schedule

7:00 pm
Hollywood Game Night
8:00 pm
Chicago Med
9:00 pm
Chicago Fire
7:00 pm
The Flash
8:00 pm
iZombie
9:00 pm
KOMU 8 News @ Nine on The CW
9:30 pm
Seinfeld