Small Business Blooms Via Social Media

3 years 6 months 11 hours ago July 23, 2013 Jul 23, 2013 Tuesday, July 23 2013 Tuesday, July 23, 2013 3:17:00 PM CDT in News
By: Alex Mallin, KOMU 8 News Reporter
Embed Code Copied

COLUMBIA - When Chris and Cathy Cook are in their truck and not serving shaved ice, they're tweeting or taking pictures for social media.

"I'd say we probably post about twenty times on Facebook every day," Cathy Cook said.

The couple owns the Columbia franchise for Kona Ice, which Entrepreneur Magazine recently voted the number one new franchise in the United States.

Chris Cook said he was debating just months ago what kind of business he would want to start in Columbia.

"I originally was thinking of opening up a bar," Chris Cook said. "Then I saw an ad pop up with the Kona Ice truck. I just compared apples to apples and we chose the Kona Ice franchise."

It's a decision he said he does not regret. The couple has been operating the truck for only seven weeks, and are already looking for ways they can expand.

"We just added a new cart, we call it 'The Mini,' a few weeks ago that we can take into buildings," Chris Cook said. "But we haven't even had a chance to get out of Columbia yet. We've been wanting to bring the truck all around mid-Missouri."

The Cooks said they attended a "Kona Ice College" where they learned the ins and outs of how to promote the business.

"They say enjoy the ride and drive the truck at least four hours a day and that is a promotion all in itself," Chris Cook said.

"We do a lot of festivals and events but, in between that, we will go into neighborhoods and talk with people. Cathy will ask, 'hey, can I take your picture?' People get really excited and we'll tell them to visit our Facebook page and then that's how they'll know that we're coming back."

The truck also makes daily visits to local day schools like Green Meadows Child Care.

"We found out about them through the social network," said Carla Tigue, the operator of the child care center. "One of our teachers saw them and we just pulled them up on their website. I'm very surprised that they've only been here a month, and now I see Kona Ice everywhere."

More News

Grid
List
JEFFERSON CITY (AP) — Missouri's new governor, Eric Greitens, is pushing to give the state the country's toughest penalties for... More >>
51 minutes ago January 22, 2017 Jan 22, 2017 Sunday, January 22 2017 Sunday, January 22, 2017 9:28:07 AM CST in News
COLUMBIA - The Choral Arts Alliance of Missouri (CAAM) raised more than $1,500 Saturday night for the after-school program, Granny's... More >>
12 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 10:15:00 PM CST in News
KANSAS CITY (AP) — Thousands of protesters, mostly women, gathered in Missouri's two biggest cities and Kansas' capital city in... More >>
14 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 7:44:00 PM CST in News
KANSAS CITY (AP) — A central Missouri technical college plans to ask the U.S. Supreme Court to reinstate the school's... More >>
14 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 7:37:52 PM CST in News
JEFFERSON CITY (AP) — Missouri Gov. Eric Greitens is making a school choice measure called education savings accounts a priority... More >>
14 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 7:32:26 PM CST in News
COLUMBIA — The Mid-Missouri Solidarity March was organized by area organization to support the Women’s March on Washington, D.C. on... More >>
16 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 6:00:00 PM CST in News
COLUMBIA — Counselors helped Columbia residents sign up for health care insurance Saturday, amid rising concern over the repeal of... More >>
17 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 5:02:00 PM CST in News
COLUMBIA — Stephens College hosted its first "Fallopian Fest" Saturday. Stephens College student and one of the directors of... More >>
18 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 3:54:00 PM CST in News
COLUMBIA — "The Mindfulness-Based Eating Solution" author, Dr. Lynn Rossy, spoke at the Boone County Historical Museum Saturday. The... More >>
22 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 11:51:00 AM CST in News
BOONVILLE — Several Missouri National Guard Specialists are preparing to leave for their final segment of training before departing for... More >>
22 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 11:39:00 AM CST in News
KANSAS CITY (AP) — Prosecutors have charged a man in connection with a shooting death last summer in Kansas City,... More >>
23 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 11:19:00 AM CST in News
ST. LOUIS (AP) — Police and court records said a man accused of fatally shooting a St. Louis apartment complex's... More >>
23 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 11:16:04 AM CST in News
SPRINGFIELD (AP) — A southwestern Missouri woman faces up to 23 years in federal prison after admitting in court that... More >>
23 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 11:10:00 AM CST in News
ST. LOUIS (AP) — A man has been ordered to spend two decades in prison after admitting in court that... More >>
23 hours ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 10:31:15 AM CST in News
ST. LOUIS (AP) — A St. Louis 18-year-old has been jailed on $250,000 bond after being accused of wounding her... More >>
1 day ago January 21, 2017 Jan 21, 2017 Saturday, January 21 2017 Saturday, January 21, 2017 10:13:19 AM CST in News
COLUMBIA – Missouri is the only state without a prescription drug-monitoring program in place, but officials in Columbia are hoping... More >>
1 day ago January 20, 2017 Jan 20, 2017 Friday, January 20 2017 Friday, January 20, 2017 6:34:00 PM CST in News
COLUMBIA — At their Jan. 10 Court en Banc meeting, the judges of the 13th Judicial Circuit elected their new... More >>
1 day ago January 20, 2017 Jan 20, 2017 Friday, January 20 2017 Friday, January 20, 2017 5:39:00 PM CST in News
COLUMBIA — A Columbia man has pled guilty Friday to three counts of sexual exploitation of a minor, one count... More >>
1 day ago January 20, 2017 Jan 20, 2017 Friday, January 20 2017 Friday, January 20, 2017 4:43:00 PM CST in Top Stories
Columbia, MO
Broken Clouds 45°
11am 46°
12pm 48°
1pm 48°
2pm 49°

Select a station to view its upcoming schedule:

Coming Up Next

10:00a
Give
10:30a
Heart of a Champion with Lauren Thompson
11:00a
Wild About Animals
10:00a
Christian Worship Hour
10:30a
In Search of the Lord's Way
11:00a
Paid Program

Tonight's Schedule

6:00p
Dateline NBC
7:30p
Ted
6:00p
Beverly Hills Ninja
8:00p
Marvel's Agents of S.H.I.E.L.D.
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld