Small businesses get in on early holiday shopping season
COLUMBIA - Local businesses get a boost from 'Small Business Saturday', an initiative that urges early holiday shoppers to shop small and keep their money local. Better Business Bureau (BBB) estimates that on average 112 Americans participate in the event nationwide.
Fewer lines than a typical Black Friday crowd and attention to customer's needs is what some local merchants believe gives them an advantage over big box stores.
"We get a lot of people who prefer to shop local," said Lyubov Sheremeta of Fleet Feet Sports.
"Someone who comes in here like I could buy this on Amazon but I prefer to come in here. Knowing that there is someone here who could speak to me about the product and maybe has a little more expertise in the area," Sheremeta said.
The inaugural small business Saturday started in 2010. According to Farm Bureau Financial Services, for every $100 spent, approximately $68 stays in your local economy.
The early holiday shopping season continues tomorrow with Cyber Monday. BBB urges customers to verify the credibility of online merchants before buying anything online.
Click here to take pre-Cyber Monday savvy-shopper quiz.