Study indicates change in grocery shopper behavior

1 year 11 months 2 weeks ago June 12, 2015 Jun 12, 2015 Friday, June 12 2015 Friday, June 12, 2015 7:41:00 AM CDT in News
By: Sam Knef, KOMU 8 Reporter
loading

COLUMBIA - The 41st annual U.S. Grocery Shopper Trends study shows major shifts in consumer behaviors

The study, conducted by the Food Marketing Institution, highlights five key changes of grocery shopper behavior in 2014.

The first highlighted change is "diversification of primary store."
According to the study, supermarkets still make up 85 percent of where people are buying groceries. However, people are starting to utilize other options. The study indicates that people report shopping at 2.5 different channels "fairly often."

Alex Young lives in Columbia and said he does most of his shopping at Hy-Vee. "I'll go to the other stores every so often but I mostly stick to the bigger retailers for groceries," Young said.

"Fragmentation of the primary shopper," is another one of the study's highlighted shifts in behavior. While women still do more of the grocery shopping, the numbers for men are growing, according to the study. For the families surveyed in 2014, primary grocery shopping was handled 57 percent by women and 43 percent by men.

There was a "shift in the deciding generation" in 2014, according to the study. It indicates that people 50 and over plan their meals ahead throughout the week. People in their 20's, however, were reported to consume 25 percent of their meals on the same day they purchase the food.

"Yeah, I generally will go buy my food and eat it that night," Young said. "If I feel like steak, I'll go buy one."

The study also indicates a "focus on wellness." According to the report, Americans are more invested in health, and the role of food in their well-being. It also indicated that since 2007, there has been a steady increase in consumers who value fresh products.

Young fits in to this trend. "I buy all healthy stuff," he said. "I try to stay on the healthy side of everything."

Finally, the study reports "food retailers become trusted allies." 91 percent of the people surveyed said they trust their stores to provide safe food products.

To see the whole study, you can visit the FMI's website.

 

More News

Grid
List
JEFFERSON CITY – A father was sentenced in federal court Friday for threatening the attorney who represented one of his... More >>
5 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 8:04:00 PM CDT in Top Stories
OSAGE BEACH – People going to Lake of the Ozarks this Memorial Day Weekend may encounter severe weather, dampening the... More >>
5 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 7:56:00 PM CDT in News
JEFFERSON CITY - A motor vehicle collision left a man seriously injured Friday morning. Elmer Redcay, 62, was northbound... More >>
5 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 7:53:00 PM CDT in News
JEFFERSON CITY (AP) — Missouri economic development officials have authorized more than $6 million of incentives to several businesses that... More >>
8 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 5:06:00 PM CDT in News
SPRINGFIELD (AP) — An Arkansas man faces up to a decade in federal prison now that he's admitted forcing a... More >>
8 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 4:28:00 PM CDT in News
CLAYTON (AP) — A St. Louis-area woman convicted in March of secretly poisoning her son with prescription medications has been... More >>
10 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 3:13:42 PM CDT in News
JEFFERSON CITY- A 16-year-old has been detained following the April murder of 63-year-old Jerry Robertson of Jefferson City. In... More >>
10 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 3:12:00 PM CDT in News
ST. CHARLES - A judge declared a mistrial in the case against Serghei Comerzan Friday afternoon. Jurors were not able... More >>
11 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 2:04:00 PM CDT in Continuous News
UPDATED 5/26/17 7:01 p.m. with new information. COLUMBIA - A 4-year-old child was taken to a hospital with life-threatening... More >>
12 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 1:20:00 PM CDT in News
BOONE COUNTY - Boone County deputies served a search warrant at 507 N. Garth Avenue in Columbia as the result... More >>
12 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 12:28:00 PM CDT in News
PLATTE COUNTY - Prosecutors plan to seek the death penalty against a 25-year-old northwest Missouri man if he is convicted... More >>
14 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 11:09:00 AM CDT in Top Stories
JEFFERSON CITY - Police have made an arrest in the investigation of a suspicious death in April. A 16-year-old... More >>
15 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 10:15:00 AM CDT in Top Stories
ST. LOUIS (AP) — The St. Louis Fire Department says it rescued a man after he became trapped between a... More >>
17 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 7:55:00 AM CDT in Top Stories
CAPE GIRARDEAU (AP) — A Cape Girardeau institute that helps autistic people will remain open despite losing its state funding.... More >>
17 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 7:26:35 AM CDT in News
ST. LOUIS (AP) — Saint Louis University officials say no one was injured when a fire broke out at a... More >>
18 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 6:56:00 AM CDT in News
JEFFERSON CITY - The Missouri Department of Transportation was preparing Friday for a weekend of heavy travel. AAA predicted... More >>
21 hours ago May 26, 2017 May 26, 2017 Friday, May 26 2017 Friday, May 26, 2017 4:09:00 AM CDT in Top Stories
HOLTS SUMMIT - Callaway County Sheriff Deputies arrested two men after deputies found meth, marijuana and a firearm in their... More >>
1 day ago May 25, 2017 May 25, 2017 Thursday, May 25 2017 Thursday, May 25, 2017 11:36:00 PM CDT in News
JEFFERSON CITY – Gov. Eric Greitens called for the special legislative session on Monday, and it’s costing taxpayers thousands of... More >>
1 day ago May 25, 2017 May 25, 2017 Thursday, May 25 2017 Thursday, May 25, 2017 8:51:00 PM CDT in Top Stories
Columbia, MO
Broken Clouds 68°
2am 66°
3am 65°
4am 64°
5am 64°

Select a station to view its upcoming schedule:

Coming Up Next

1:07a
The Insider
1:37a
Paid Program
2:07a
Today
1:00a
Cheaters
1:30a
Seinfeld
2:00a
Paid Program

Tonight's Schedule

7:00p
Fast & Furious 6
7:00p
Family Guy
7:30p
Family Guy
8:00p
Bob's Burgers
8:30p
Bob's Burgers
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld