Survey proves ethics, rather than prices, drive consumers

1 year 8 months 3 days ago Thursday, February 18 2016 Feb 18, 2016 Thursday, February 18, 2016 10:29:00 PM CST February 18, 2016 in News
By: Emma Balkenbush, KOMU 8 Reporter

COLUMBIA - When it comes to investing time and money into a business, many would assume prices and friendliness are the most important factors to consumers. However, a recent survey shows otherwise.

The Better Business Bureau recently announced consumers rank quality and ethics as the most important factors when deciding to buy from a business. 

Sean Spence, Columbia Regional Director, said people often think the number of years in business is one of the most important factors. 

"In our survey it consistently comes in like 10th, 11th or 12th most important to people," Spence said. 

He said many of the complaints the BBB receives deal with trust issues between consumers and businesses. 

"It is so essential that businesses be trustworthy and be able to communicate that they're trustworthy if they really want to continue doing business," Spence said. 

He also said there are many instances where consumers do not get what they expected out of a business, which is why it is important to have everything in writing. 

"There's so many ways there can be misunderstandings between the customer and the business that you want to make sure you do your research," Spence said. 

According to the BBB, approximately 600 businesses and consumers responded to the survey. Prices ranked seventh on the list of important factors and friendliness ranked eighth. The number of years in business ranked 12th. 

Mary Ropp, Senior Business Development Officer for the Bank of Missouri, said character is one of the five rules of lending the bank follows when dealing with customers. 

"We are looking for clients who have that kind of character, and I think they expect that character from us," Ropp said. 

Ropp said she believes customers can know if a business is trustworthy or not by how they treat them when they get there. 

"When people come to the Bank of Missouri, they get a warm chocolate-chip cookie, and it just makes them feel like they're at home," Ropp said. "Truthfully, that's where you want to be. When you do business with people you want to feel comfortable." 

Ropp said she believes people care more about integrity and honesty when times get tough.

"When you're doing business with someone, that's more important than price," Ropp said. 

Columbia resident Nellie Dodd said she has been going to the same business to get her taxes done since 1968. 

"It is just great to have someone that you feel that you can trust," Dodd said. "I know that when I walk out, it is a job well done."

Dodd said knowing she can trust the business allows her to have peace of mind and come back year after year. 

"I know my taxpayer and how good she is, and whatever she says that's what I do," Dodd said. 

The last time the survey was done was 2004, when quality and ethics also held the first and second spots on the list. 

More News

Grid
List
FULTON - Fulton police arrested a man Sunday on suspicion of kidnapping and domestic assault. Someone called the Fulton... More >>
9 hours ago Sunday, October 22 2017 Oct 22, 2017 Sunday, October 22, 2017 5:47:00 PM CDT October 22, 2017 in News
JEFFERSON CITY (AP) — Missouri's capital city scored poorly in a recent ranking of cities evaluating which places offer the... More >>
10 hours ago Sunday, October 22 2017 Oct 22, 2017 Sunday, October 22, 2017 4:07:00 PM CDT October 22, 2017 in Continuous News
COLUMBIA - Pet owners brought their dogs and cats to Lizzi and Rocco’s pet store for a halloween themed photoshoot.... More >>
10 hours ago Sunday, October 22 2017 Oct 22, 2017 Sunday, October 22, 2017 3:58:00 PM CDT October 22, 2017 in News
FULTON - Through an exchange in the Columbia Mothers of Multiples Facebook group , Katie Hanney gave and delivered a... More >>
11 hours ago Sunday, October 22 2017 Oct 22, 2017 Sunday, October 22, 2017 3:35:00 PM CDT October 22, 2017 in News
ST. LOUIS (AP) — In some St. Louis barber shops and beauty salons, customers might get sex education while having... More >>
15 hours ago Sunday, October 22 2017 Oct 22, 2017 Sunday, October 22, 2017 11:50:00 AM CDT October 22, 2017 in News
Moberly - An arraignment is scheduled Monday for a Moberly man facing several felony charges ranging from incest, rape or... More >>
17 hours ago Sunday, October 22 2017 Oct 22, 2017 Sunday, October 22, 2017 9:00:00 AM CDT October 22, 2017 in News
COLUMBIA- Missouri and Kansas will play a friendly version of their 'Border War' rivalry for the first time since 2012.... More >>
19 hours ago Sunday, October 22 2017 Oct 22, 2017 Sunday, October 22, 2017 6:56:00 AM CDT October 22, 2017 in News
COLUMBIA - An armed robbery occurred Saturday night at an O’Reilly Auto Parts store on Cooper Drive. CPD officers... More >>
1 day ago Saturday, October 21 2017 Oct 21, 2017 Saturday, October 21, 2017 10:10:35 PM CDT October 21, 2017 in News
COLUMBIA - One man was taken to a local hospital for a gunshot wound received Saturday night. CPD officers... More >>
1 day ago Saturday, October 21 2017 Oct 21, 2017 Saturday, October 21, 2017 9:56:00 PM CDT October 21, 2017 in News
NEW FRANKLIN - The Missouri River Relief organized about 250 volunteers Saturday to remove trash from the Missouri River as... More >>
1 day ago Saturday, October 21 2017 Oct 21, 2017 Saturday, October 21, 2017 7:38:00 PM CDT October 21, 2017 in News
COLUMBIA - Officers responded to reports of shots fired at about 6:00 p.m. Saturday at the McDonald's Restaurant on Stadium... More >>
1 day ago Saturday, October 21 2017 Oct 21, 2017 Saturday, October 21, 2017 7:36:00 PM CDT October 21, 2017 in News
BOONE COUNTY – Four people were injured in a three-vehicle collision at Obermiller Road Saturday afternoon according to a sergeant... More >>
1 day ago Saturday, October 21 2017 Oct 21, 2017 Saturday, October 21, 2017 6:24:00 PM CDT October 21, 2017 in News
FULTON - Dozens of trucks raced though the mud to raise money for the Central Missouri Honor Flight Saturday at... More >>
1 day ago Saturday, October 21 2017 Oct 21, 2017 Saturday, October 21, 2017 5:48:00 PM CDT October 21, 2017 in News
JEFFERSON CITY (AP) — The state no longer will make children in foster care pay a $15 fee to get... More >>
1 day ago Saturday, October 21 2017 Oct 21, 2017 Saturday, October 21, 2017 4:56:00 PM CDT October 21, 2017 in News
HOLTS SUMMIT- New bike lines were painted in Holts Summit Thursday to make cycling safer and more accessible. The... More >>
1 day ago Saturday, October 21 2017 Oct 21, 2017 Saturday, October 21, 2017 3:49:00 PM CDT October 21, 2017 in News
JEFFERSON CITY- Local entrepreneurs walked away with some cash Saturday after an annual pitch off competition. The sixth annual... More >>
1 day ago Saturday, October 21 2017 Oct 21, 2017 Saturday, October 21, 2017 3:42:00 PM CDT October 21, 2017 in News
ST. LOUIS (AP) — The St. Louis public school district is suing 32 teachers for breaking their contracts by leaving... More >>
1 day ago Saturday, October 21 2017 Oct 21, 2017 Saturday, October 21, 2017 3:35:00 PM CDT October 21, 2017 in News
COLUMBIA - The University of Missouri Museum of Art and Archaeology hosted an explorative event on Saturday for International Archaeology... More >>
1 day ago Saturday, October 21 2017 Oct 21, 2017 Saturday, October 21, 2017 3:23:00 PM CDT October 21, 2017 in News
Columbia, MO
Broken Clouds 50°
3am 48°
4am 47°
5am 45°
6am 43°

Select a station to view its upcoming schedule:

Coming Up Next

2:30a
Paid Program
3:00a
Early Today
3:30a
Early Today
2:30a
Paid Program
3:00a
Paid Program
3:30a
Paid Program

Tonight's Schedule

7:00p
The Voice
9:01p
The Brave
7:00p
Supergirl
8:00p
Valor
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld