Survey proves ethics, rather than prices, drive consumers

2 years 7 months 1 day ago Thursday, February 18 2016 Feb 18, 2016 Thursday, February 18, 2016 10:29:00 PM CST February 18, 2016 in News
By: Emma Balkenbush, KOMU 8 Reporter

COLUMBIA - When it comes to investing time and money into a business, many would assume prices and friendliness are the most important factors to consumers. However, a recent survey shows otherwise.

The Better Business Bureau recently announced consumers rank quality and ethics as the most important factors when deciding to buy from a business. 

Sean Spence, Columbia Regional Director, said people often think the number of years in business is one of the most important factors. 

"In our survey it consistently comes in like 10th, 11th or 12th most important to people," Spence said. 

He said many of the complaints the BBB receives deal with trust issues between consumers and businesses. 

"It is so essential that businesses be trustworthy and be able to communicate that they're trustworthy if they really want to continue doing business," Spence said. 

He also said there are many instances where consumers do not get what they expected out of a business, which is why it is important to have everything in writing. 

"There's so many ways there can be misunderstandings between the customer and the business that you want to make sure you do your research," Spence said. 

According to the BBB, approximately 600 businesses and consumers responded to the survey. Prices ranked seventh on the list of important factors and friendliness ranked eighth. The number of years in business ranked 12th. 

Mary Ropp, Senior Business Development Officer for the Bank of Missouri, said character is one of the five rules of lending the bank follows when dealing with customers. 

"We are looking for clients who have that kind of character, and I think they expect that character from us," Ropp said. 

Ropp said she believes customers can know if a business is trustworthy or not by how they treat them when they get there. 

"When people come to the Bank of Missouri, they get a warm chocolate-chip cookie, and it just makes them feel like they're at home," Ropp said. "Truthfully, that's where you want to be. When you do business with people you want to feel comfortable." 

Ropp said she believes people care more about integrity and honesty when times get tough.

"When you're doing business with someone, that's more important than price," Ropp said. 

Columbia resident Nellie Dodd said she has been going to the same business to get her taxes done since 1968. 

"It is just great to have someone that you feel that you can trust," Dodd said. "I know that when I walk out, it is a job well done."

Dodd said knowing she can trust the business allows her to have peace of mind and come back year after year. 

"I know my taxpayer and how good she is, and whatever she says that's what I do," Dodd said. 

The last time the survey was done was 2004, when quality and ethics also held the first and second spots on the list. 

More News

Grid
List
CHARLESTON, W.Va. (AP) — Attorneys general from West Virginia and 10 other states are asking the U.S.... More >>
1 hour ago Friday, September 21 2018 Sep 21, 2018 Friday, September 21, 2018 5:34:37 AM CDT September 21, 2018 in News
(CNN) -- From January 2016 through February 2018, puppies sold at six pet store companies led to infections in 118... More >>
2 hours ago Friday, September 21 2018 Sep 21, 2018 Friday, September 21, 2018 4:26:41 AM CDT September 21, 2018 in News
COLUMBIA - MU's Department of Health Professions will be crafting a new curriculum starting Friday after the MU Board of... More >>
11 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 8:04:00 PM CDT September 20, 2018 in News
COLUMBIA- A new MU Research building is set to be built by October 2021, after the MU Board of Curators... More >>
11 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 7:32:00 PM CDT September 20, 2018 in News
COLUMBIA - A warning from the Missouri Department of Health and Senior Services closed Stephens Lake Thursday afternoon. Columbia... More >>
12 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 6:19:00 PM CDT September 20, 2018 in News
KANSAS CITY, Mo. (AP) — The longtime aide of former Democratic leader Mike Sanders was sentenced to six months in... More >>
13 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 6:00:00 PM CDT September 20, 2018 in News
COLUMBIA - Boone County Family Resources is just too big. Now, the agency wants a new building with more parking... More >>
13 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 5:46:00 PM CDT September 20, 2018 in News
JEFFERSON CITY, Mo. (AP) — A Missouri prosecutor says he won't press charges related to allegations of conflicts of interest... More >>
13 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 5:42:47 PM CDT September 20, 2018 in News
SUNRISE BEACH - Sunrise Beach Fire Protection District Board President Brian Layman resigned Thursday. Layman's resignation follows Fire Chief... More >>
13 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 5:07:00 PM CDT September 20, 2018 in News
ASHLAND - The Missouri State Education Board outlined a budget that would increase transportation funding for Missouri schools. "The... More >>
14 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 4:49:00 PM CDT September 20, 2018 in News
COLUMBIA - The Boone County Commission will soon be accepting applications for anyone interested in leasing the former fairgrounds. ... More >>
15 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 3:47:00 PM CDT September 20, 2018 in News
JEFFERSON CITY (AP) — Planned Parenthood says abortions will stop at its Columbia clinic after Oct. 1 unless a federal... More >>
15 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 3:43:00 PM CDT September 20, 2018 in News
COLUMBIA - November elections are approaching, but behind campaign speeches and electoral yard signs, Boone County is struggling to reach... More >>
15 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 3:29:00 PM CDT September 20, 2018 in News
JEFFERSON CITY, Mo. (AP) — Gov. Mike Parson is considering changes to Missouri regulations to help address a shortage of... More >>
15 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 3:19:36 PM CDT September 20, 2018 in News
JEFFERSON CITY - The Cole County Prosecutor's Office said Thursday it will not pursue charges in connection with the investigation... More >>
15 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 3:15:00 PM CDT September 20, 2018 in News
MOBERLY - More than 100 counties are getting $25 million to combat the opioid crisis, and Randolph County is one... More >>
16 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 2:53:00 PM CDT September 20, 2018 in News
ABERDEEN, Md. (AP) — The latest on the shooting in Maryland (all times local): 12:05 p.m. Law enforcement... More >>
19 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 11:34:00 AM CDT September 20, 2018 in News
COLUMBIA - A new ad targeting Republican senate candidate Josh Hawley accuses him of trying to take away health insurance... More >>
19 hours ago Thursday, September 20 2018 Sep 20, 2018 Thursday, September 20, 2018 11:32:00 AM CDT September 20, 2018 in News
Columbia, MO
Broken Clouds 72°
7am 71°
8am 71°
9am 72°
10am 73°