Talent Campaigns in Columbia
A typical morning on the campaign trail starts with Talent's wife, Brenda, telling supporters "it takes someone who is courageous, tenacious, smart."
And the senator telling women their values play a significant role in the election process.
''People like you helped four years ago," he said. "Boy, did you ever help!"
The Talents and U.S. Rep. Kenny Hulshof's wife, Renee, campaigned in Columbia to announce the Women for Talent Coalition, a grassroots group.
"When voters organize in a certain way and take an interest in particular issues," Talent said, "I think it's my job to listen and respond to them in a way that they see themselves."
Talent's coalition announcement came as gender has become an issue in his re-election campaign against McCaskill.
"From Sen. Talent's point of view, the reasonable thing is to get out there and say to Missouri women that he is a credible candidate who is sensititive to the concerns that women have," explained John Petrocik, a University of Missouri political science professor.
Talent stressed health care, national security and Midwestern values to the women at the Columbia event.
"There are differences between men and women and the kind of things they care about," he said. "They're not as large as people think they are, but they are sufficiently large that it makes a difference in the campaign."
Talent asked the crowd to volunteer time, recruit more women and tell others about his re-election campaign.