Tax Money Spent for New Columbia Slogan

4 years 3 months 3 weeks ago Thursday, April 25 2013 Apr 25, 2013 Thursday, April 25, 2013 6:46:00 PM CDT April 25, 2013 in News
By: Brittany Pieper
loading

COLUMBIA - Throughout the month of April the Columbia Convention and Visitors Bureau played a new commercial in St. Louis and Kansas City urging travelers to come visit Columbia.

Along with the commercial, the CVB also unveiled a new logo and slogan, "Columbia, Mo: What you Unexpect."

"It's a tourism brand," Megan McConachie, Columbia CVB Communications Manager, said. "For us it's really saying something to potential visitors about our destination. When we did our research both our travel influencers and our people we surveyed online said, you know I came to Columbia thinking it was just a college town or this just a place that I come with my family when my son has a baseball game. Once they take the time to actually experience our destination they're always extremely surprised by everything we have to offer. It's a lot more culture, a lot more fantastic dining, really great festivals that they don't expect. We really wanted to focus the brand on how Columbia kind of blows those perceptions out of the water."

The Visitors Bureau paid a Columbia based ad agency, Woodruff Sweitzer,$58,000 for research and re-branding.

"Most of it was actually spent on the research," McConachie said.

The CVB paid the same agency an estimated $30,000 to produce the commercial, and about $13,000 to create print ad concepts. Commercial air time cost $60,0000 half paid by the Columbia CVB and half paid by state cooperative marketing funds.

Those projects combined equal a total of more than $130,000 spent by the Columbia Convention and Visitors Bureau on the campaign.

Several Columbia residents told KOMU 8 News they worry it's a waste of tax dollars.

"That is expensive. I think that probably a lot of us on photo shop could have come up with that slogan," Kelly Dawson said.

"It might be a little excessive, but maybe it will pay off in the long run," Karen Marshall, who has lived in Columbia for 10 years, said.

The CVB thinks the new campaign will bring in more money than it cost.

"Tourism is the 2nd largest industry here in Missouri. It generates hundreds of millions of dollars of economic impact just here in Boone County each year, and10-thousand Boone County citizens have tourism related employment," McConachie said.

The Convention and Visitors Bureau is funded by tax dollars, but unlike most City of Columbia departments its budget does not come from the general fund. Instead, they receive all funding from the city's 4-percent lodging tax paid by anyone who spends the night in a Columbia hotel.

 

More News

Grid
List
JEFFERSON CITY - The total solar eclipse lasted for only a few short minutes, but the anticipation of the rare... More >>
1 hour ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 3:39:00 PM CDT August 21, 2017 in News
COLUMBIA - The University of Missouri began classes Monday with the second highest retention rate in the university's history, according... More >>
1 hour ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 3:27:00 PM CDT August 21, 2017 in News
ST. JOSEPH (AP) — Two men face felony charges after shots were fired at police during a vehicle pursuit in... More >>
3 hours ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 1:55:15 PM CDT August 21, 2017 in News
CHILLCOTHE (AP) — Authorities are investigating after an officer was involved in a shooting in northern Missouri. The St.... More >>
3 hours ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 1:43:00 PM CDT August 21, 2017 in News
KANSAS CITY, Mo. (AP) — Authorities are investigating after an off-duty officer was killed and a woman was wounded at... More >>
3 hours ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 1:31:00 PM CDT August 21, 2017 in News
LEE'S SUMMIT (AP) — Police in suburban Kansas City are on the hunt for a man accused of stealing a... More >>
3 hours ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 1:19:00 PM CDT August 21, 2017 in News
ST. LOUIS (AP) — Attorneys for a condemned Missouri inmate warn that the state is preparing to execute a potentially... More >>
4 hours ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 12:51:00 PM CDT August 21, 2017 in News
ANNAPOLIS (AP) — Authorities in eastern Missouri's Iron County are investigating a shooting death in a rural area. Th... More >>
5 hours ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 10:57:00 AM CDT August 21, 2017 in News
CAMDEN COUNTRY - The Camden County Sheriff's Office is asking for the public's help identifying two people who stole a... More >>
6 hours ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 10:14:00 AM CDT August 21, 2017 in News
COLUMBIA - Clouds dissipated enough for many people in mid-Missouri to get a good view of the total solar eclipse.... More >>
8 hours ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 7:58:00 AM CDT August 21, 2017 in Eclipse Events
BOWLING GREEN (AP) — A rural northeast Missouri man is charged with fatally shooting his stepson. Pike County... More >>
10 hours ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 6:53:54 AM CDT August 21, 2017 in Continuous News
SEDALIA - A trespasser was hit and killed by an Amtrak train near the Sedalia train station Sunday evening. ... More >>
11 hours ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 5:52:00 AM CDT August 21, 2017 in News
ST. LOUIS (AP) — Rural Missouri is preparing for its moment in the sun. Check that: Its moment out of... More >>
12 hours ago Monday, August 21 2017 Aug 21, 2017 Monday, August 21, 2017 4:25:00 AM CDT August 21, 2017 in Continuous News
BOONE COUNTY - Columbia Police arrested Christopher Moore Sunday night after a standoff that began in the afternoon, according to... More >>
17 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 11:39:00 PM CDT August 20, 2017 in Continuous News
CALLAWAY COUNTY - While many people are preparing to look into the sky for the eclipse Monday, one airport is... More >>
22 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 6:01:00 PM CDT August 20, 2017 in News
JEFFERSON CITY - The once-in-a-lifetime opportunity to see a total solar eclipse drew people to Jefferson City over the weekend... More >>
23 hours ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 5:55:00 PM CDT August 20, 2017 in News
FERGUSON (AP) — A Missouri lawmaker who temporarily posted a Facebook comment expressing hope that President Donald Trump would be... More >>
1 day ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 3:51:00 PM CDT August 20, 2017 in News
COLUMBIA - The total solar eclipse is coming on the fifth day of school, and Columbia teachers are trying to... More >>
1 day ago Sunday, August 20 2017 Aug 20, 2017 Sunday, August 20, 2017 2:38:00 PM CDT August 20, 2017 in News
Columbia, MO
Broken Clouds 88°
5pm 86°
6pm 85°
7pm 84°
8pm 81°

Select a station to view its upcoming schedule:

Coming Up Next

4:30p
Jeopardy!
5:00p
KOMU 8 News @ 5
5:30p
NBC Nightly News with Lester Holt
4:30p
The Cleveland Show
5:00p
American Dad!
5:30p
American Dad!

Tonight's Schedule

7:00p
American Ninja Warrior
9:00p
Midnight, Texas
7:00p
Supergirl
8:00p
Hooten & the Lady
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld