Television Stations Promote Social Media

4 years ago March 12, 2011 Mar 12, 2011 Saturday, March 12 2011 Saturday, March 12, 2011 12:04:25 PM CST in Your View
By: Sarah Hill

Twitter, Facebook, Online, and On-Air. These days we can report the news in many ways. In this week's Your View, Sarah Hill shows us how social media makes the news a conversation and how that might annoy some viewers.

Every day we're bringing you stories not only on the air, but on social networking sites like Twitter and Facebook. Or as a skeptical friend of mine calls it "bookface."

For some of our viewers, Twitter and Facebook are a way to monitor breaking news and weather and comment about KOMU stories.

"I think that we are so much more honest with the help of social media," says KOMU 8 Director of Media Development, Jen Reeves. "We can talk about how we're having a hard time getting a story, can somebody help us out, who has more perspective than we can get just by working with the people that are in our newsroom? We have an ability to reach out and touch base with people that may have never known that we wanted to touch base."

Recently, I asked our audience what you thought of our social media presence on the air, and here's what you had to say.

First the social media audience.

Jerry Gamblin says, "I love social media to discuss stories. Could do without picture of the day and facebook friend of the day."

David Eales says, "KOMU's use of twitter and facebook allows me to stay up to date on local breaking news without being hardwired to my television."

Shari Devine says, "I love that newscasters interact thru social media venues. I don't watch much tv so it's nice to be "in the know" about #como."

When asked if we do too much social media on TV...Lissa Atkins says, "Of course not! You're in touch with viewers in "real time". It makes a big impact when you know you're being listened to."

Matt Lacasse says, "The more sm the better. Keeps the audience constantly up to date and in touch with the station and the news."

But some of you aren't so sure.

Carl emailed your view to say: "Tired of the Facebook & Twitter talk. If I cared about Facebook I would log in, just give me the news!!!"

"All this talk of social media is really important to journalism. Twitter and Facebook are great tools for us to use, but in the end our bread and butter is still that broadcast newscast on KOMU or the CW at 4:30, 5, 6, 9 and 10. That's where we put our emphasis, that's where most of our resources still go," says Kent Collins, MU Radio-Television Journalism Chair.

So are TV stations going overboard when it comes to the use of social media?

 

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