Television Stations Promote Social Media

5 years 8 months 3 weeks ago March 12, 2011 Mar 12, 2011 Saturday, March 12 2011 Saturday, March 12, 2011 12:04:00 PM CST in Your View
By: Sarah Hill

Twitter, Facebook, Online, and On-Air. These days we can report the news in many ways. In this week's Your View, Sarah Hill shows us how social media makes the news a conversation and how that might annoy some viewers.

Every day we're bringing you stories not only on the air, but on social networking sites like Twitter and Facebook. Or as a skeptical friend of mine calls it "bookface."

For some of our viewers, Twitter and Facebook are a way to monitor breaking news and weather and comment about KOMU stories.

"I think that we are so much more honest with the help of social media," says KOMU 8 Director of Media Development, Jen Reeves. "We can talk about how we're having a hard time getting a story, can somebody help us out, who has more perspective than we can get just by working with the people that are in our newsroom? We have an ability to reach out and touch base with people that may have never known that we wanted to touch base."

Recently, I asked our audience what you thought of our social media presence on the air, and here's what you had to say.

First the social media audience.

Jerry Gamblin says, "I love social media to discuss stories. Could do without picture of the day and facebook friend of the day."

David Eales says, "KOMU's use of twitter and facebook allows me to stay up to date on local breaking news without being hardwired to my television."

Shari Devine says, "I love that newscasters interact thru social media venues. I don't watch much tv so it's nice to be "in the know" about #como."

When asked if we do too much social media on TV...Lissa Atkins says, "Of course not! You're in touch with viewers in "real time". It makes a big impact when you know you're being listened to."

Matt Lacasse says, "The more sm the better. Keeps the audience constantly up to date and in touch with the station and the news."

But some of you aren't so sure.

Carl emailed your view to say: "Tired of the Facebook & Twitter talk. If I cared about Facebook I would log in, just give me the news!!!"

"All this talk of social media is really important to journalism. Twitter and Facebook are great tools for us to use, but in the end our bread and butter is still that broadcast newscast on KOMU or the CW at 4:30, 5, 6, 9 and 10. That's where we put our emphasis, that's where most of our resources still go," says Kent Collins, MU Radio-Television Journalism Chair.

So are TV stations going overboard when it comes to the use of social media?

 

More News

Grid
List
COLUMBIA - Following the election of Donald Trump, some students gathered for what they called a "positivity event". KOMU sent... More >>
3 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 7:05:00 PM CST in News
JEFFERSON CITY (AP) — Missouri lawmakers are proposing bills that would make attacking a law enforcement officer a hate crime.... More >>
5 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 4:51:13 PM CST in News
JEFFERSON CITY (AP) — Lawmakers are proposing bills that would make Missouri a right-to-work state. The Springfield News-Leader... More >>
5 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 4:46:41 PM CST in News
KANSAS CITY (AP) — A former Kansas City, Missouri, man has been sentenced to 15 years in prison for his... More >>
6 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 4:23:47 PM CST in News
JEFFERSON CITY - Gov. Nixon and his wife Georganne kicked off the holiday season in the state's capital with Friday's... More >>
7 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 3:36:00 PM CST in News
POPLAR BLUFF (AP) — A Missouri man who spent eight years behind bars for murder has been acquitted in a... More >>
7 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 3:26:56 PM CST in News
KANSAS CITY (AP) — Authorities said fireworks that were mistaken for gunshots led to a standoff near Rockhurst University. ... More >>
7 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 3:09:14 PM CST in News
ST. LOUIS (AP) — The former general manager of a suburban St. Louis car dealership is accused of defrauding the... More >>
7 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 3:05:38 PM CST in News
KANSAS CITY (AP) — The incoming president of the University of Missouri System and officials attending a welcoming ceremony in... More >>
7 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 3:00:15 PM CST in News
COLUMBIA - A $2,000 donation will help protect South Callaway residents from potentially deadly house fires. Safeco Insurance's Protecting... More >>
7 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 2:52:00 PM CST in News
JEFFERSON CITY - A Fulton woman has pleaded guilty to money-laundering related to distributing synthetic cannabinoids, or K2, at businesses... More >>
7 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 2:45:00 PM CST in News
COLUMBIA – The Columbia Housing Authority announced today the plan to renovate 90 units in the coming years. The... More >>
8 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 2:15:00 PM CST in News
KANSAS CITY (AP) — Authorities said a Kansas City man who stole a firearm from a homicide victim has been... More >>
8 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 2:01:43 PM CST in News
PARKVILLE (AP) - A campaign is underway to restore holiday decorations that were removed from trees along a suburban Kansas... More >>
8 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 1:56:25 PM CST in News
KANSAS CITY (AP) — A suburban St. Louis school system has shed an unaccredited label that had forced it to... More >>
8 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 1:49:07 PM CST in News
JEFFERSON CITY - On Friday, police identified one of the suspects in the October 31 homicide on Michigan Street. ... More >>
10 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 11:45:00 AM CST in News
BOONE COUNTY - Deputies arrested a man late Thursday night after he fled his van which then rolled into a... More >>
11 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 10:56:00 AM CST in News
CLAYTON (AP) — The son of former St. Louis County Executive Charlie Dooley has been sentenced to 23 years in... More >>
12 hours ago December 02, 2016 Dec 2, 2016 Friday, December 02 2016 Friday, December 02, 2016 10:29:34 AM CST in News
Columbia, MO
Broken Clouds 37°
11pm 33°
12am 32°
1am 32°
2am 31°

Select a station to view its upcoming schedule:

Coming Up Next

10:00p
KOMU 8 News @ 10
10:35p
The Tonight Show Starring Jimmy Fallon
11:37p
Late Night with Seth Meyers
10:30p
The King of Queens
11:00p
Rules of Engagement
11:30p
Rules of Engagement

Tonight's Schedule

7:00p
Caught on Camera with Nick Cannon
8:00p
Dateline NBC
7:00p
The Vampire Diaries
8:00p
Crazy Ex-Girlfriend
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld