Tour Of Missouri Impacts Economy
"I can tell you that from the crowds that were in Kansas City, we can expect a big crowd in Columbia," said Loraa Steiner of the Columbia Convention and Visitor's Bureau.
And where the crowds go, so do the cameras.
"In Georgia there were 300 plus credentialed media from all over the world. We expect the same number here covering the Tour of Missouri," said Steiner.
So why cycling might pedal into the imaginations of Columbians for just a day, the impact will gear up the economy for a longer time.
Columbia is being profiled in a very positive and that's a big boost for the city's economy, but not only in terms of dollars and cents.
Steiner added that "the kind of value you get from that is the positive perception of this community outside of Missouri or outside of this market. And that impacts or could impact somebody's decision to relocate a business here."
With a three-year contract for the event already a done deal, this is only the beginning.
"As the awareness of the event grows within the state, the crowd grows, and the number of people who attend the event grows, and the coverage grows. The awareness of it is going to increase substantially over the next two years," said Steiner.
You can catch some of the racers coming through Columbia today during 2:30 p.m. and 4:30 p.m.