TV Teases Attempt to Entice

1 decade 11 months 3 weeks ago Sunday, June 24 2007 Jun 24, 2007 Sunday, June 24, 2007 11:16:23 PM CDT June 24, 2007 in News

In this ombudsman project, we're talking about something we in the news business call "teases". A tease is something that's meant to entice the viewer to want to keep watching the news after the commercial break. It's a look at what's coming up next.

Written properly, teases inform but they can also infuriate. We received an email from Reece who wants fewer commercial breaks and teases on KOMU. "I hate those story teases," the viewer wrote. "The bigger the teaser the less of a story, usually."

"We really wish they weren't called teases because we are really not trying to tease or trap the viewer into watching. We are trying to raise interest. We are trying to let people know what we have to offer. We want people to stay tuned, so we write our teases in such a way that let's people know a little bit about what is coming up without trying to be over sensational or over clever. Again we don't want a bait and switch tease. What we are really trying to do is get them to stay tuned," said Holly Edgell, KOMU Executive Producer.

If you'd like to comment about KOMU news, you can click on the Your View tab above. Then watch KOMU as we report your view of the news.

More News

Grid
List
MOBERLY - The Moberly Police Department has a new directory for people with autism, but some people think it shouldn't... More >>
1 hour ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 3:49:00 PM CDT June 19, 2018 in News
CALLAWAY COUNTY – Crews recently broke ground on a new hog farm in Callaway County, and locals have strong opinions... More >>
2 hours ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 3:06:00 PM CDT June 19, 2018 in News
WASHINGTON, D.C. - More than 600 members of the United Methodist Church have issued a formal church complaint against Attorney... More >>
2 hours ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 3:01:00 PM CDT June 19, 2018 in News
COLUMBIA - The Radio Television Digital News Association has named KOMU.com best website in a small market for the second... More >>
2 hours ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 2:48:00 PM CDT June 19, 2018 in News
COLUMBIA - A punctured gas line caused large-scale evacuations in the heart of downtown Columbia Tuesday afternoon. Columbia Police... More >>
2 hours ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 2:38:00 PM CDT June 19, 2018 in News
JEFFERSON CITY - A Cole County judge says there are a few key legal questions to be answered before he... More >>
3 hours ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 1:40:00 PM CDT June 19, 2018 in News
JEFFERSON CITY- Juneteenth brings communities together to honor the official ending of slavery in the U.S. One group in Jefferson... More >>
6 hours ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 11:17:00 AM CDT June 19, 2018 in News
JEFFERSON CITY — The Missouri Democratic Party and a World War II veteran are suing to block the appointment of... More >>
6 hours ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 11:10:00 AM CDT June 19, 2018 in News
JEFFERSON CITY (AP) — The Trump administration policy to force separation of migrant children and parents at the U.S.-Mexico... More >>
9 hours ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 7:58:00 AM CDT June 19, 2018 in News
COLUMBIA - Monday began Summer Safety Week and local programs are helping those in danger of not being able to... More >>
11 hours ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 5:54:00 AM CDT June 19, 2018 in News
JEFFERSON CITY (AP) — A Democratic political action committee is targeting Republican Missouri Senate candidate Josh Hawley for not... More >>
13 hours ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 4:22:00 AM CDT June 19, 2018 in News
COLE COUNTY - Former Gov. Eric Greitens' attorneys will meet with lawyers Tuesday to discuss his use of the Confide... More >>
14 hours ago Tuesday, June 19 2018 Jun 19, 2018 Tuesday, June 19, 2018 3:00:00 AM CDT June 19, 2018 in News
WASHINGTON (AP) — President Donald Trump announced Monday he is directing the Pentagon to create a new "Space Force" as... More >>
22 hours ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 7:08:00 PM CDT June 18, 2018 in News
JEFFERSON CITY - Missouri democrats want Governor Mike Parson fire his chief operating officer and cancel a contract awarded to... More >>
22 hours ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 6:49:00 PM CDT June 18, 2018 in News
COLUMBIA - Mid-Missouri air conditioning companies are facing the busiest time of year amid a four-day heat advisory. Craig... More >>
1 day ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 5:16:00 PM CDT June 18, 2018 in News
COLUMBIA – The attorney representing the security guard who shot Anthony Warren at a Waffle House on New Year's Day... More >>
1 day ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 3:12:00 PM CDT June 18, 2018 in News
JEFFERSON CITY - The 600 block of Monroe Street will be closed until Friday. Construction crews are removing a retaining... More >>
1 day ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 2:20:00 PM CDT June 18, 2018 in News
BOONE COUNTY - A death, a huge cache of weapons and a suspect whose gun jammed as he was aiming... More >>
1 day ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 2:17:00 PM CDT June 18, 2018 in News
Columbia, MO
Broken Clouds 77°
6pm 75°
7pm 80°
8pm 80°
9pm 77°