U.S. Easter spending expected to grow this year

2 years 2 months 2 weeks ago April 05, 2015 Apr 5, 2015 Sunday, April 05 2015 Sunday, April 05, 2015 4:32:00 PM CDT in News
By: Ashley Holt, KOMU 8 Reporter

COLUMBIA - The National Retail Federation projects that Americans will spend approximately $16.4 billion on Easter this year. 

At Columbia's Bass Pro Shops this Easter, parents brought their children to hunt for eggs and take pictures with their Easter bunny in their brand new outfits and cosutmes. 

Some of those parents confessed to contributing to the increase in average Easter spending, telling KOMU what they bought for their kids. 

"We went out and bought a few new outfits. But we really didn't buy anything special, just something comfortable to have fun in for the day. Nothing real fancy," said shopper Nicole Doron.

"Outfits for her... and then Easter baskets for her and our little guy as well," said Jennifer Smith.

And though the NRF also said that the average per person on Easter spending is expected to rise from about $137 last year to $140 this year, one MU economy professor said the trend won't last. 

"Some the spending will be spread out, but most of this is for consumer goods and not business to business sales. So it tends to not have much of a long-term impact," said retired MU Department of Agricultural and Applied Economics Professor Jan Dauve. 

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