Weather Cuts In, Cutting Into Viewers Programming

7 years 3 months 1 week ago Saturday, March 12 2011 Mar 12, 2011 Saturday, March 12, 2011 10:02:00 AM CST March 12, 2011 in Your View
By: Sarah Hill and Robert Kessler

"We're responsible for the safety of all of our viewers in all of our twenty-eight Missouri counties so we have to respond to a tornado warning."

Routinely, we get comments about why KOMU interrupts programming for severe weather alerts. Last Sunday afternoon....KOMU broke in to a golf tournament to tell viewers about the storm.

Glenda wrote us to say: "I appreciate your coverage of severe weather, but must you go on and on and continue to repeat yourself when the most popular American female golfer is trying to win her first major?"

A coupe years ago, two media outlets near Eagle Pass, Texas didn't air a tornado warning...due to a problem with the alert system. Seven people died in that tornado and 80 were injured.

Chief Meteorologist Dave Schmidt says, "With respect to a tornado warning we get on the air and we stay on the air because we never know when people are going to tune in or tune out or just join us so when they turn on the TV they want somebody there to tell them what's going on. The other situation is a severe thunderstorm warning, when we do that we simply get on the air, tell them what's going on and then get off."

"Hey is Dave Schmidt trying to get more TV time or what? He's already been on there three times...."

"People often complain about repetition," says KOMU 8 News Director Stacey Woelfel. "It seems repetitious, but the reality is that as storms move new people see the weather coming and tune in. So to the people who have been watching all along it seems repetitious but for people just tuning in it's important and perhaps life-saving information."

 

More News

Grid
List
COLUMBIA – The attorney representing the security guard who shot Anthony Warren at a Waffle House on New Year's Day... More >>
1 hour ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 3:12:00 PM CDT June 18, 2018 in News
JEFFERSON CITY - The 600 block of Monroe Street will be closed until Friday. Construction crews are removing a retaining... More >>
2 hours ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 2:20:00 PM CDT June 18, 2018 in News
BOONE COUNTY - A death, a huge cache of weapons and a suspect whose gun jammed as he was aiming at... More >>
2 hours ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 2:17:00 PM CDT June 18, 2018 in News
JEFFERSON CITY (AP) — Gov. Mike Parson appointed state Senate Majority Floor Leader Mike Kehoe to be the new lieutenant... More >>
3 hours ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 1:15:00 PM CDT June 18, 2018 in News
BOONVILLE - Renovations may reach new heights on the Jesse Viertel Memorial Airport if the city council approves a proposal... More >>
3 hours ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 12:42:00 PM CDT June 18, 2018 in News
COLUMBIA - City public works crews will be repairing a road buckle on Providence Road between Blue Ridge Road and... More >>
4 hours ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 11:39:00 AM CDT June 18, 2018 in News
BALLWIN (AP) — Another bear sighting has people concerned in part of Missouri, but this time, it's deep into... More >>
6 hours ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 9:45:39 AM CDT June 18, 2018 in News
BOONE COUNTY – The Katy Trail will see more bike traffic than usual this week with the 2018 Katy Trail... More >>
9 hours ago Monday, June 18 2018 Jun 18, 2018 Monday, June 18, 2018 7:33:00 AM CDT June 18, 2018 in News
COLUMBIA - Columbia is under a heat advisory until Monday evening. The National Weather Service issued the advisory on... More >>
19 hours ago Sunday, June 17 2018 Jun 17, 2018 Sunday, June 17, 2018 9:29:00 PM CDT June 17, 2018 in News
FULTON - Forty people with disabilities will learn how to ride a two-wheel bicycle at the iCan Bike camp this... More >>
19 hours ago Sunday, June 17 2018 Jun 17, 2018 Sunday, June 17, 2018 9:18:00 PM CDT June 17, 2018 in News
COLUMBIA - Missouri is the first and only state to define "meat" as exclusively animal product. The Missouri General... More >>
23 hours ago Sunday, June 17 2018 Jun 17, 2018 Sunday, June 17, 2018 4:55:00 PM CDT June 17, 2018 in News
COLUMBIA - The city will discuss the results of the 2017 Community Survey at Monday's city council meeting. Used... More >>
1 day ago Sunday, June 17 2018 Jun 17, 2018 Sunday, June 17, 2018 4:06:00 PM CDT June 17, 2018 in News
ROCHEPORT - The Sunny Oaks Charity Horse Show brought about 20 riders out Sunday afternoon to compete for ribbons and... More >>
1 day ago Sunday, June 17 2018 Jun 17, 2018 Sunday, June 17, 2018 3:36:00 PM CDT June 17, 2018 in News
SPRINGFIELD - A Hickman High School graduate has surrounded herself with Kewpies. The dolls' trademark round eyes watch happily from... More >>
1 day ago Sunday, June 17 2018 Jun 17, 2018 Sunday, June 17, 2018 8:05:00 AM CDT June 17, 2018 in News
COLUMBIA - Hundreds of people impacted by cancer gathered together on a track Saturday in support of cancer fighters and... More >>
1 day ago Saturday, June 16 2018 Jun 16, 2018 Saturday, June 16, 2018 10:11:00 PM CDT June 16, 2018 in News
JEFFERSON CITY - A podiatrist with the Jefferson City Medical Group is the first doctor in Missouri to use a... More >>
1 day ago Saturday, June 16 2018 Jun 16, 2018 Saturday, June 16, 2018 6:42:00 PM CDT June 16, 2018 in News
COLUMBIA - At "Shred Fest," a local skateboarding competition, keeping participants safe was a top concern. An organization provided free... More >>
1 day ago Saturday, June 16 2018 Jun 16, 2018 Saturday, June 16, 2018 6:18:00 PM CDT June 16, 2018 in News
WASHINGTON, D.C. (CNN) - President Donald Trump suggested Saturday that he is using his administration's separation of families at the... More >>
2 days ago Saturday, June 16 2018 Jun 16, 2018 Saturday, June 16, 2018 3:14:00 PM CDT June 16, 2018 in News
Columbia, MO
Broken Clouds 95°
5pm 94°
6pm 93°
7pm 92°
8pm 87°