Weather Cuts In, Cutting Into Viewers Programming

5 years 1 month 2 weeks ago March 12, 2011 Mar 12, 2011 Saturday, March 12 2011 Saturday, March 12, 2011 10:02:00 AM CST in Your View
By: Sarah Hill and Robert Kessler

"We're responsible for the safety of all of our viewers in all of our twenty-eight Missouri counties so we have to respond to a tornado warning."

Routinely, we get comments about why KOMU interrupts programming for severe weather alerts. Last Sunday afternoon....KOMU broke in to a golf tournament to tell viewers about the storm.

Glenda wrote us to say: "I appreciate your coverage of severe weather, but must you go on and on and continue to repeat yourself when the most popular American female golfer is trying to win her first major?"

A coupe years ago, two media outlets near Eagle Pass, Texas didn't air a tornado warning...due to a problem with the alert system. Seven people died in that tornado and 80 were injured.

Chief Meteorologist Dave Schmidt says, "With respect to a tornado warning we get on the air and we stay on the air because we never know when people are going to tune in or tune out or just join us so when they turn on the TV they want somebody there to tell them what's going on. The other situation is a severe thunderstorm warning, when we do that we simply get on the air, tell them what's going on and then get off."

"Hey is Dave Schmidt trying to get more TV time or what? He's already been on there three times...."

"People often complain about repetition," says KOMU 8 News Director Stacey Woelfel. "It seems repetitious, but the reality is that as storms move new people see the weather coming and tune in. So to the people who have been watching all along it seems repetitious but for people just tuning in it's important and perhaps life-saving information."

 

More News

Grid
List
COLUMBIA - Missouri was one of a few states to receive a perfect AAA credit rating from all three independent... More >>
18 minutes ago April 28, 2016 Apr 28, 2016 Thursday, April 28 2016 Thursday, April 28, 2016 4:34:00 PM CDT in News
JEFFERSON CITY - A new report from the Health Care Cost Institute (HCCI) put Missouri among states with some of... More >>
1 hour ago April 28, 2016 Apr 28, 2016 Thursday, April 28 2016 Thursday, April 28, 2016 3:30:00 PM CDT in News
JEFFERSON CITY - The campaign committee for Republican U.S. Sen. Roy Blunt has given a Missouri children's group $11,000 —... More >>
1 hour ago April 28, 2016 Apr 28, 2016 Thursday, April 28 2016 Thursday, April 28, 2016 3:25:00 PM CDT in News
COLUMBIA - Gov. Jay Nixon signed a $1.3 billion higher education budget yesterday, which will enact a tuition freeze for... More >>
1 hour ago April 28, 2016 Apr 28, 2016 Thursday, April 28 2016 Thursday, April 28, 2016 3:09:00 PM CDT in News
COLUMBIA - The Columbia Police Department said Thursday it arrested a man after he nearly collided with a patrol vehicle... More >>
4 hours ago April 28, 2016 Apr 28, 2016 Thursday, April 28 2016 Thursday, April 28, 2016 12:47:00 PM CDT in News
OSAGE BEACH - A boil advisory that went into effect Wednesday morning was lifted Thursday morning in Osage Beach. ... More >>
5 hours ago April 28, 2016 Apr 28, 2016 Thursday, April 28 2016 Thursday, April 28, 2016 11:37:50 AM CDT in News
COLUMBIA - The Boone County Sheriff's Department said it arrested a man early Thursday morning on suspicion of assaulting a... More >>
6 hours ago April 28, 2016 Apr 28, 2016 Thursday, April 28 2016 Thursday, April 28, 2016 10:00:00 AM CDT in News
BRIDGETON (AP) - A man is dead and a woman injured after their vehicle slammed into a building in suburban... More >>
8 hours ago April 28, 2016 Apr 28, 2016 Thursday, April 28 2016 Thursday, April 28, 2016 8:28:00 AM CDT in News
JEFFERSON CITY – Two veterans honored on a memorial in front of the Boone County courthouse might be honored in... More >>
8 hours ago April 28, 2016 Apr 28, 2016 Thursday, April 28 2016 Thursday, April 28, 2016 8:15:00 AM CDT in News
HALLTOWN (AP) — Authorities have charged a fifth person in the killing of a drug cartel member in southwest Missouri.... More >>
8 hours ago April 28, 2016 Apr 28, 2016 Thursday, April 28 2016 Thursday, April 28, 2016 8:02:29 AM CDT in News
COLUMBIA - Columbia Parks and Recreation planned a ceremony Thursday to welcome the latest addition to the city's trail system.... More >>
9 hours ago April 28, 2016 Apr 28, 2016 Thursday, April 28 2016 Thursday, April 28, 2016 7:16:00 AM CDT in News
JEFFERSON CITY - Missouri lawmakers have approved a bill to add requirements for expert witnesses who testify in court proceedings.... More >>
19 hours ago April 27, 2016 Apr 27, 2016 Wednesday, April 27 2016 Wednesday, April 27, 2016 9:50:00 PM CDT in News
CAMDEN COUNTY - An autopsy revealed the person found dead at a vacation home in southwestern Camden County Monday was... More >>
19 hours ago April 27, 2016 Apr 27, 2016 Wednesday, April 27 2016 Wednesday, April 27, 2016 9:41:00 PM CDT in News
COLUMBIA -Columbia welcome one of the most celebrated contemporary Cuban artists to the city as part of a new exhibit... More >>
21 hours ago April 27, 2016 Apr 27, 2016 Wednesday, April 27 2016 Wednesday, April 27, 2016 7:37:00 PM CDT in News
COLUMBIA - If you watched the Super Bowl you saw Samsung's commercial , which featured a virtual reality headset. ... More >>
21 hours ago April 27, 2016 Apr 27, 2016 Wednesday, April 27 2016 Wednesday, April 27, 2016 7:28:00 PM CDT in News
CALLAWAY COUNTY -- A Fulton couple was charged Wednesday, suspected in Tuesday's double-homicide . Callaway County Sheriff Dennis Crane... More >>
21 hours ago April 27, 2016 Apr 27, 2016 Wednesday, April 27 2016 Wednesday, April 27, 2016 7:23:00 PM CDT in News
COLUMBIA - Missouri is facing a major problem when it comes to hunger in the state. According to the... More >>
21 hours ago April 27, 2016 Apr 27, 2016 Wednesday, April 27 2016 Wednesday, April 27, 2016 7:06:00 PM CDT in News
BOONVILLE - Boonslick Heartland YMCA in Boonville was one of eight organizations across three states to receive grants to clean... More >>
21 hours ago April 27, 2016 Apr 27, 2016 Wednesday, April 27 2016 Wednesday, April 27, 2016 7:06:00 PM CDT in News
Columbia, MO
Broken Clouds 66°
5pm 64°
6pm 64°
7pm 63°
8pm 64°

Select a station to view its upcoming schedule:

Coming Up Next

4:00p
Dr. Phil
5:00p
KOMU 8 News @ 5
5:30p
NBC Nightly News with Lester Holt
4:30p
The Cleveland Show
5:00p
American Dad!
5:30p
American Dad!

Tonight's Schedule

7:00p
Strong
8:00p
The Blacklist
9:01p
Game of Silence
7:00p
DC's Legends of Tomorrow
8:00p
The 100
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld