YourView: Confusion Over Who's Paying For New Columbia Commercial

4 years 2 months 3 weeks ago April 30, 2013 Apr 30, 2013 Tuesday, April 30 2013 Tuesday, April 30, 2013 6:58:00 PM CDT in Your View
By: Alexandra Olgin, Katherine Biek
loading

COLUMBIA - On April 25, KOMU 8 News reported about Columbia Convention and Visitor's Bureau's new slogan and commercial created to urge travelers to come visit the city. One viewer commented on our website saying we intentionally left out where the tax dollars were coming from to pay the more than $130,000 bill for the marketing campaign.

"Factual journalism would say 'NO ONE LIVING IN COLUMBIA PAID FOR THIS'--100% of this campaign was paid for by THE HOTEL TAX PAID BY TOURISTS TO BRING MORE MONEY HERE. Research it, KOMU. Please don't spin the story just to ruffle feathers. So disappointed," Ryan Bell wrote.

We talked to KOMU 8's anchor Brittany Pieper who reported the story. She says she specifically mentioned the 4-percent lodging tax paid for the entirety of the commercial and slogan in the report. 

"It was very clear in the report the very last thing we said when I came back on camera was that the Convention and Visitors Bureau was run on tax payer dollars," Pieper said.  "But unlike most departments in the city of Columbia, the CVB gets their funding from the lodging tax." 

But we understand Bell's confusion. The story's title on KOMU's website read as "Tax Money Spent for New Columbia Slogan." And when the story was reported during the station's newscasts, the anchor introduced it by saying "And tonight I show you how much we all paid for Columbia's newest marketing tool."

Megan McConachie, Columbia CVB Communications Manager, admits a lot of people are confused about whether city residents' tax dollars or the lodging tax funds the CVB.

"I think it's just a really common point of confusion," McConachie said.  "Just because we are a city department, but we are funded so differently, we run into things like that all the time as to how things get paid for by the CVB."

CVB paid Woodruff Sweitzer, a Columbia ad agency, $58,000 for research and re-branding, $30,000 to produce the commercial, and about $13,000 to create print ad concepts. $60,000 was spent on air-time in Kansas City and St. Louis to run the commercial, half of which was paid for by Columbia CVB and the other half by state cooperative marketing funds.

 

More News

Grid
List
COLUMBIA - Missouri's executive office is working on an initiative to help bolster the sales of Missouri farmers within the... More >>
1 hour ago July 23, 2017 Jul 23, 2017 Sunday, July 23 2017 Sunday, July 23, 2017 7:58:00 PM CDT in News
COLUMBIA- Two gym owners pushed a truck around town to raise money for charity Sunday afternoon. Michael Egnew and... More >>
4 hours ago July 23, 2017 Jul 23, 2017 Sunday, July 23 2017 Sunday, July 23, 2017 5:34:00 PM CDT in News
KANSAS CITY (AP) — Mediation is the next step for a federal lawsuit that alleges a former Missouri police officer... More >>
8 hours ago July 23, 2017 Jul 23, 2017 Sunday, July 23 2017 Sunday, July 23, 2017 1:05:44 PM CDT in News
DUTCHTOWN (AP) — A village in southeast Missouri has no elected officials to make decisions after flooding in recent years... More >>
9 hours ago July 23, 2017 Jul 23, 2017 Sunday, July 23 2017 Sunday, July 23, 2017 12:34:00 PM CDT in News
COLUMBIA - The Show-Me State Games have been taking place this weekend across Columbia despite the heat. Participants have played... More >>
9 hours ago July 23, 2017 Jul 23, 2017 Sunday, July 23 2017 Sunday, July 23, 2017 12:03:00 PM CDT in News
COLUMBIA - A man died of gunshot wound after he was transported to a local hospital in a personal vehicle... More >>
23 hours ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 10:37:00 PM CDT in Continuous News
PUTNAM COUNTY - The Putnam County Sheriff's Department canceled the Endangered SILVER Advisory for Thomas B. Carman after he has... More >>
1 day ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 6:26:55 PM CDT in News
COLUMBIA - Saturday former Mizzou Football and basketball raised over $40,000 for charity and left it all on the court... More >>
1 day ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 5:53:00 PM CDT in News
STURGEON - Extreme heat caused the Boone County Fair to get off to a late start on Saturday. "The... More >>
1 day ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 4:24:00 PM CDT in News
COLUMBIA - Show-Me State Games are in full swing with a showcase of over 30 sports with competitors from all... More >>
1 day ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 3:45:00 PM CDT in Continuous News
COLUMBIA – The Boone County Sheriff’s Department, in a joint effort with the Boone County Fire Department, trained children in... More >>
1 day ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 3:09:00 PM CDT in News
JEFFERSON CITY (AP) — A man died and two females were critically injured in an apparently accidental carbon monoxide poisoning... More >>
1 day ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 2:54:00 PM CDT in News
COLUMBIA - Fifty-eight law enforcement agencies across Missouri are cracking down on speeding from Friday to Sunday. They will stop... More >>
1 day ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 2:15:00 PM CDT in Top Stories
ST. LOUIS (AP) — St. Louis police used pepper spray to disperse a crowd protesting outside the city's medium-security jail... More >>
1 day ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 1:36:20 PM CDT in News
CHESTERFIELD (AP) — The former administrator of a Chesterfield pediatric clinic is charged with stealing more than $115,000 from the... More >>
1 day ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 1:32:35 PM CDT in News
SPRINGFIELD (AP) — Greene County authorities are looking for nine people who are believed to be involved in an alleged... More >>
1 day ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 1:25:05 PM CDT in News
KANSAS CITY (AP) — Kansas City police are investigating three shooting deaths that occurred within four hours Friday. The... More >>
1 day ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 11:53:23 AM CDT in News
KANSAS CITY (AP) — A plant fossil chipped out of a cliff on the grounds of Park University in northwest... More >>
1 day ago July 22, 2017 Jul 22, 2017 Saturday, July 22 2017 Saturday, July 22, 2017 11:35:32 AM CDT in News
Columbia, MO
Broken Clouds 81°
10pm 78°
11pm 77°
12am 77°
1am 76°

Select a station to view its upcoming schedule:

Coming Up Next

8:00p
Spartan: Ultimate Team Challenge
10:00p
KOMU 8 News @ 10
10:35p
Sports Extra with Chris Gervino
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld
10:00p
Family Guy

Tonight's Schedule

7:00p
Spartan: Ultimate Team Challenge
8:00p
Spartan: Ultimate Team Challenge
6:00p
Laws of Attraction
8:00p
Marvel's Agents of S.H.I.E.L.D.
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Seinfeld