YourView: Confusion Over Who's Paying For New Columbia Commercial

5 years 1 month 3 weeks ago Tuesday, April 30 2013 Apr 30, 2013 Tuesday, April 30, 2013 6:58:00 PM CDT April 30, 2013 in Your View
By: Alexandra Olgin, Katherine Biek
loading

COLUMBIA - On April 25, KOMU 8 News reported about Columbia Convention and Visitor's Bureau's new slogan and commercial created to urge travelers to come visit the city. One viewer commented on our website saying we intentionally left out where the tax dollars were coming from to pay the more than $130,000 bill for the marketing campaign.

"Factual journalism would say 'NO ONE LIVING IN COLUMBIA PAID FOR THIS'--100% of this campaign was paid for by THE HOTEL TAX PAID BY TOURISTS TO BRING MORE MONEY HERE. Research it, KOMU. Please don't spin the story just to ruffle feathers. So disappointed," Ryan Bell wrote.

We talked to KOMU 8's anchor Brittany Pieper who reported the story. She says she specifically mentioned the 4-percent lodging tax paid for the entirety of the commercial and slogan in the report. 

"It was very clear in the report the very last thing we said when I came back on camera was that the Convention and Visitors Bureau was run on tax payer dollars," Pieper said.  "But unlike most departments in the city of Columbia, the CVB gets their funding from the lodging tax." 

But we understand Bell's confusion. The story's title on KOMU's website read as "Tax Money Spent for New Columbia Slogan." And when the story was reported during the station's newscasts, the anchor introduced it by saying "And tonight I show you how much we all paid for Columbia's newest marketing tool."

Megan McConachie, Columbia CVB Communications Manager, admits a lot of people are confused about whether city residents' tax dollars or the lodging tax funds the CVB.

"I think it's just a really common point of confusion," McConachie said.  "Just because we are a city department, but we are funded so differently, we run into things like that all the time as to how things get paid for by the CVB."

CVB paid Woodruff Sweitzer, a Columbia ad agency, $58,000 for research and re-branding, $30,000 to produce the commercial, and about $13,000 to create print ad concepts. $60,000 was spent on air-time in Kansas City and St. Louis to run the commercial, half of which was paid for by Columbia CVB and the other half by state cooperative marketing funds.

 

More News

Grid
List
TIPTON - Some Tipton residents are working together to run their own hog farm. This is in response to... More >>
7 hours ago Sunday, June 24 2018 Jun 24, 2018 Sunday, June 24, 2018 7:46:00 PM CDT June 24, 2018 in News
BEAVER DAM, Wis. (AP) — Sprint car driver Jason Johnson has died following a crash at Beaver Dam Raceway in... More >>
11 hours ago Sunday, June 24 2018 Jun 24, 2018 Sunday, June 24, 2018 3:52:00 PM CDT June 24, 2018 in News
JEFFERSON CITY - A 17-year-old from Jefferson City will be competing at the CrossFit Games in Madison, Wisconsin in August.... More >>
12 hours ago Sunday, June 24 2018 Jun 24, 2018 Sunday, June 24, 2018 2:20:00 PM CDT June 24, 2018 in Sports
(CNN) - Partial results in Turkey's snap elections put President Recep Tayyip Erdogan and his party in the lead, lifting... More >>
13 hours ago Sunday, June 24 2018 Jun 24, 2018 Sunday, June 24, 2018 1:58:00 PM CDT June 24, 2018 in News
COLUMBIA - The Missouri Bikers Against Child Abuse group met with children to discuss past altercations with abusers in their... More >>
18 hours ago Sunday, June 24 2018 Jun 24, 2018 Sunday, June 24, 2018 9:04:00 AM CDT June 24, 2018 in Top Stories
COLUMBIA - Power was restored at approximately 9:00 AM CT Sunday morning for most customers in the affected areas. ... More >>
18 hours ago Sunday, June 24 2018 Jun 24, 2018 Sunday, June 24, 2018 8:53:00 AM CDT June 24, 2018 in News
COLUMBIA - MU has saved money and reduced emissions through its long-term energy efficiency programs. The university has reduced... More >>
18 hours ago Sunday, June 24 2018 Jun 24, 2018 Sunday, June 24, 2018 8:20:00 AM CDT June 24, 2018 in Top Stories
ST. LOUIS - An attorney is suing a nonprofit group connected to former Gov. Eric Greitens for its records. ... More >>
1 day ago Saturday, June 23 2018 Jun 23, 2018 Saturday, June 23, 2018 9:52:00 PM CDT June 23, 2018 in News
RIYADH, Saudi Arabia (AP) — Outside a sprawling mall in the Saudi capital, Riyadh, young single men and women walk... More >>
1 day ago Saturday, June 23 2018 Jun 23, 2018 Saturday, June 23, 2018 6:21:17 PM CDT June 23, 2018 in News
COLUMBIA - One softball player is setting her team up for success before she leaves for college. On Saturday,... More >>
1 day ago Saturday, June 23 2018 Jun 23, 2018 Saturday, June 23, 2018 4:54:00 PM CDT June 23, 2018 in News
COLUMBIA - The discussion on community policing continues to ripple through Columbia after a citywide meeting Saturday. The City... More >>
1 day ago Saturday, June 23 2018 Jun 23, 2018 Saturday, June 23, 2018 3:31:00 PM CDT June 23, 2018 in News
KANSAS CITY, Mo. (AP) — Kansas City police are investigating the shooting death of a man near a house in... More >>
1 day ago Saturday, June 23 2018 Jun 23, 2018 Saturday, June 23, 2018 3:12:00 PM CDT June 23, 2018 in News
(CNN) -- White House press secretary Sarah Sanders said she was kicked out of a Virginia restaurant by its owner... More >>
1 day ago Saturday, June 23 2018 Jun 23, 2018 Saturday, June 23, 2018 2:47:00 PM CDT June 23, 2018 in News
COLUMBIA (AP) — The wife of a former University of Missouri football coach is helping her husband remember the details... More >>
1 day ago Saturday, June 23 2018 Jun 23, 2018 Saturday, June 23, 2018 2:18:00 PM CDT June 23, 2018 in News
COLUMBIA – Reaching all generations was the goal of one Columbia woman on Saturday. Cheryl Miller is the president... More >>
1 day ago Saturday, June 23 2018 Jun 23, 2018 Saturday, June 23, 2018 1:03:00 PM CDT June 23, 2018 in News
CAMDEN COUNTY - Two teenage boys suffered serious injuries in an ATV accident Friday night, according to the Missouri State... More >>
1 day ago Saturday, June 23 2018 Jun 23, 2018 Saturday, June 23, 2018 9:34:00 AM CDT June 23, 2018 in News
ST. LOUIS (AP) — A national gathering in St. Louis in September will focus on election security. Missouri... More >>
1 day ago Saturday, June 23 2018 Jun 23, 2018 Saturday, June 23, 2018 7:54:00 AM CDT June 23, 2018 in News
FULTON - The city of Fulton kicked off their annual Street Festival in style Friday with live music, a carnival,... More >>
2 days ago Saturday, June 23 2018 Jun 23, 2018 Saturday, June 23, 2018 2:23:00 AM CDT June 23, 2018 in News
Columbia, MO
Broken Clouds 69°
4am 72°
5am 71°
6am 72°
7am 72°