YourView: Confusion Over Who's Paying For New Columbia Commercial

2 years ago April 30, 2013 Apr 30, 2013 Tuesday, April 30 2013 Tuesday, April 30, 2013 6:58:54 PM CDT in Your View
By: Alexandra Olgin, Katherine Biek

COLUMBIA - On April 25, KOMU 8 News reported about Columbia Convention and Visitor's Bureau's new slogan and commercial created to urge travelers to come visit the city. One viewer commented on our website saying we intentionally left out where the tax dollars were coming from to pay the more than $130,000 bill for the marketing campaign.

"Factual journalism would say 'NO ONE LIVING IN COLUMBIA PAID FOR THIS'--100% of this campaign was paid for by THE HOTEL TAX PAID BY TOURISTS TO BRING MORE MONEY HERE. Research it, KOMU. Please don't spin the story just to ruffle feathers. So disappointed," Ryan Bell wrote.

We talked to KOMU 8's anchor Brittany Pieper who reported the story. She says she specifically mentioned the 4-percent lodging tax paid for the entirety of the commercial and slogan in the report. 

"It was very clear in the report the very last thing we said when I came back on camera was that the Convention and Visitors Bureau was run on tax payer dollars," Pieper said.  "But unlike most departments in the city of Columbia, the CVB gets their funding from the lodging tax." 

But we understand Bell's confusion. The story's title on KOMU's website read as "Tax Money Spent for New Columbia Slogan." And when the story was reported during the station's newscasts, the anchor introduced it by saying "And tonight I show you how much we all paid for Columbia's newest marketing tool."

Megan McConachie, Columbia CVB Communications Manager, admits a lot of people are confused about whether city residents' tax dollars or the lodging tax funds the CVB.

"I think it's just a really common point of confusion," McConachie said.  "Just because we are a city department, but we are funded so differently, we run into things like that all the time as to how things get paid for by the CVB."

CVB paid Woodruff Sweitzer, a Columbia ad agency, $58,000 for research and re-branding, $30,000 to produce the commercial, and about $13,000 to create print ad concepts. $60,000 was spent on air-time in Kansas City and St. Louis to run the commercial, half of which was paid for by Columbia CVB and the other half by state cooperative marketing funds.

 

More News

Grid
List
FULTON - The Callaway County Sheriff's Office arrested a man early Sunday morning after actively seeking him for two warrants... More >>
2 hours ago February 07, 2016 Feb 7, 2016 Sunday, February 07 2016 Sunday, February 07, 2016 7:25:50 PM CST in Continuous News
JEFFERSON CITY - Ranked 47th in the nation by Business Insider, Missouri’s seemingly stagnant economy has been a talking point... More >>
2 hours ago February 07, 2016 Feb 7, 2016 Sunday, February 07 2016 Sunday, February 07, 2016 7:16:13 PM CST in Continuous News
KIRKWOOD, Mo. (AP) — A St. Louis area police officer has been hospitalized after being hit by a car. ... More >>
4 hours ago February 07, 2016 Feb 7, 2016 Sunday, February 07 2016 Sunday, February 07, 2016 5:41:49 PM CST in Continuous News
COLUMBIA - Grocery stores see an increase in customers during Super Bowl weekend. The National Retail Federation reports total customer... More >>
5 hours ago February 07, 2016 Feb 7, 2016 Sunday, February 07 2016 Sunday, February 07, 2016 4:51:48 PM CST in Continuous News
RAYTOWN, Mo. (AP) — An early morning fire in a Kansas City area apartment has killed a child and injured... More >>
7 hours ago February 07, 2016 Feb 7, 2016 Sunday, February 07 2016 Sunday, February 07, 2016 3:01:02 PM CST in Continuous News
ST. LOUIS (AP) — The new leader of the Missouri State NAACP says he plans to build a younger, more... More >>
7 hours ago February 07, 2016 Feb 7, 2016 Sunday, February 07 2016 Sunday, February 07, 2016 2:47:03 PM CST in Continuous News
JEFFERSON CITY (AP) — A Jefferson City man has b een placed on unsupervised probation after he pleaded guilty to... More >>
8 hours ago February 07, 2016 Feb 7, 2016 Sunday, February 07 2016 Sunday, February 07, 2016 1:37:31 PM CST in Continuous News
ST. LOUIS (AP) — A second-floor porch in St. Louis collapsed, injuring five people, two seriously. Fire Department Capt.... More >>
8 hours ago February 07, 2016 Feb 7, 2016 Sunday, February 07 2016 Sunday, February 07, 2016 1:31:14 PM CST in Continuous News
JEFFERSON CITY (AP) — Missouri state Rep. Genise Montecillo is talking about her suicide attempt in hopes of helping others... More >>
8 hours ago February 07, 2016 Feb 7, 2016 Sunday, February 07 2016 Sunday, February 07, 2016 1:22:48 PM CST in Continuous News
COLUMBIA - Some Columbia pizza companies deliver hundreds of pizza on Superbowl Sunday with as few as three drivers. ... More >>
8 hours ago February 07, 2016 Feb 7, 2016 Sunday, February 07 2016 Sunday, February 07, 2016 1:07:46 PM CST in Continuous News
COLUMBIA - Columbia police arrested two men Sunday for stealing from West Middle School. Officers along with a CPD... More >>
10 hours ago February 07, 2016 Feb 7, 2016 Sunday, February 07 2016 Sunday, February 07, 2016 12:00:28 PM CST in Continuous News
COLUMBIA - Columbia police confirmed reports of shots fired in north Columbia early Sunday morning. Officers were dispatched to... More >>
10 hours ago February 07, 2016 Feb 7, 2016 Sunday, February 07 2016 Sunday, February 07, 2016 11:35:02 AM CST in Continuous News
COLUMBIA - The third annual Black Men Rock event at Columbia College honored leaders in the black community Saturday afternoon.... More >>
1 day ago February 06, 2016 Feb 6, 2016 Saturday, February 06 2016 Saturday, February 06, 2016 6:54:12 PM CST in Continuous News
COLUMBIA - Police responded to a report of shots fired around 5 p.m. near Olympic Boulevard and Danbury Court in... More >>
1 day ago February 06, 2016 Feb 6, 2016 Saturday, February 06 2016 Saturday, February 06, 2016 6:31:44 PM CST in Continuous News
JEFFERSON CITY (AP) — A Missouri lawmaker says he's pleased that a colleague dropped a restraining order against him, but... More >>
1 day ago February 06, 2016 Feb 6, 2016 Saturday, February 06 2016 Saturday, February 06, 2016 5:28:16 PM CST in Continuous News
COLUMBIA - The fifth annual Lunafest made its way to mid-Missouri Saturday. The festival took place at Stephens College... More >>
1 day ago February 06, 2016 Feb 6, 2016 Saturday, February 06 2016 Saturday, February 06, 2016 5:19:10 PM CST in Continuous News
JEFFERSON CITY - A hearing is scheduled in the Missouri Senate Transportation, Infrastructure, and Public Safety Committee for four bills... More >>
1 day ago February 06, 2016 Feb 6, 2016 Saturday, February 06 2016 Saturday, February 06, 2016 4:55:18 PM CST in Continuous News
PENSACOLA, Fla. (AP) — The surviving suspect in a multistate crime spree has been booked into a Florida jail. ... More >>
1 day ago February 06, 2016 Feb 6, 2016 Saturday, February 06 2016 Saturday, February 06, 2016 3:39:43 PM CST in Continuous News
Interactive Radar Columbia, MO
Broken Clouds 41°
11pm 38°
12am 36°
1am 34°
2am 33°
Select a station to view its upcoming show schedule: KOMU 8 CW Mid-Missouri's CW

Coming Up Next

10:00 pmKOMU 8 News @ 10
10:35 pmSports Extra with Chris Gervino
11:05 pmThe Simpsons

Tonight's Schedule

6:00 pmDateline NBC
7:30 pmPitch Perfect

Coming Up Next

10:00 pmThe Hustle
12:00 amCommunity
12:30 amThe King of Queens

Tonight's Schedule

7:00 pmAnother 48 Hrs.
9:00 pmKOMU 8 News @ Nine on The CW
9:30 pmCougar Town