YourView: Confusion Over Who's Paying For New Columbia Commercial

3 years 2 months 3 weeks ago April 30, 2013 Apr 30, 2013 Tuesday, April 30 2013 Tuesday, April 30, 2013 6:58:00 PM CDT in Your View
By: Alexandra Olgin, Katherine Biek

COLUMBIA - On April 25, KOMU 8 News reported about Columbia Convention and Visitor's Bureau's new slogan and commercial created to urge travelers to come visit the city. One viewer commented on our website saying we intentionally left out where the tax dollars were coming from to pay the more than $130,000 bill for the marketing campaign.

"Factual journalism would say 'NO ONE LIVING IN COLUMBIA PAID FOR THIS'--100% of this campaign was paid for by THE HOTEL TAX PAID BY TOURISTS TO BRING MORE MONEY HERE. Research it, KOMU. Please don't spin the story just to ruffle feathers. So disappointed," Ryan Bell wrote.

We talked to KOMU 8's anchor Brittany Pieper who reported the story. She says she specifically mentioned the 4-percent lodging tax paid for the entirety of the commercial and slogan in the report. 

"It was very clear in the report the very last thing we said when I came back on camera was that the Convention and Visitors Bureau was run on tax payer dollars," Pieper said.  "But unlike most departments in the city of Columbia, the CVB gets their funding from the lodging tax." 

But we understand Bell's confusion. The story's title on KOMU's website read as "Tax Money Spent for New Columbia Slogan." And when the story was reported during the station's newscasts, the anchor introduced it by saying "And tonight I show you how much we all paid for Columbia's newest marketing tool."

Megan McConachie, Columbia CVB Communications Manager, admits a lot of people are confused about whether city residents' tax dollars or the lodging tax funds the CVB.

"I think it's just a really common point of confusion," McConachie said.  "Just because we are a city department, but we are funded so differently, we run into things like that all the time as to how things get paid for by the CVB."

CVB paid Woodruff Sweitzer, a Columbia ad agency, $58,000 for research and re-branding, $30,000 to produce the commercial, and about $13,000 to create print ad concepts. $60,000 was spent on air-time in Kansas City and St. Louis to run the commercial, half of which was paid for by Columbia CVB and the other half by state cooperative marketing funds.

 

More News

Grid
List
WILDWOOD (AP) — Two people were killed in a two-vehicle collision in eastern Missouri. St. Louis County police say... More >>
1 hour ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 3:52:10 PM CDT in News
DIAMOND (AP) — Southwest Missouri has a newly dedicated prairie. The 163-acre George Washington Carver Prairie was dedicated Saturday.... More >>
2 hours ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 3:01:01 PM CDT in News
COLUMBIA - Tim Kaine has always been a leader. While as a student at the University of Missouri, he... More >>
3 hours ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 1:37:00 PM CDT in News
HARRISONVILLE (AP) — A western Missouri man has been found not guilty in a 2014 fatal shooting at a Cass... More >>
3 hours ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 1:25:37 PM CDT in News
ST. LOUIS (AP) — A member of the Clay family has represented St. Louis and northern suburbs in Congress for... More >>
6 hours ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 10:38:26 AM CDT in News
JEFFERSON CITY (AP) — Republican candidates in Missouri's gubernatorial primary are pledging an aggressive law-and-order approach, two years after the... More >>
7 hours ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 10:03:16 AM CDT in News
COLUMBIA — Road closings this summer in downtown Columbia could make it harder to enjoy local shops and restaurants in... More >>
13 hours ago July 24, 2016 Jul 24, 2016 Sunday, July 24 2016 Sunday, July 24, 2016 3:43:00 AM CDT in News
LAKE OF THE OZARKS — One person was injured after a boat caught on fire at the 38-mile marker by... More >>
19 hours ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 10:10:00 PM CDT in News
KANSAS CITY (AP) — The Repertory Theatre of St. Louis has received a $1 million gift, the largest in its... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 5:07:03 PM CDT in News
KANSAS CITY (AP) — A 51-year-old man is accused of pulling over a vehicle and acting as if he were... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 4:46:46 PM CDT in News
COOPER COUNTY — A man has been charged in relation to a hostage standoff east of Boonville Friday morning. ... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 4:15:00 PM CDT in News
COLUMBIA — MU Interim Chancellor Hank Foley announced the members of the Advisory Committee for the Director of Athletics search... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 4:01:00 PM CDT in Sports
COLUMBIA — With the extreme heat this weekend, local medical experts told people to be aware of the signs of... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 3:53:00 PM CDT in News
COLUMBIA — Out-of-towners from across the state are boosting sales for local businesses and restaurants downtown this weekend. The... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 3:13:00 PM CDT in News
JEFFERSON CITY — The Jefferson City Knights of Columbus hosted a barbecue fundraiser for the country's first Special Olympics training... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 1:54:00 PM CDT in News
COLUMBIA — Athletes, parents, and officials across Columbia tried to beat the heat while participating in the Show Me State... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 1:21:00 PM CDT in News
KANSAS CITY, Kan. (AP) — Hundreds of mourners gathered for the funeral for a Kansas City, Kansas, police captain shot... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 12:10:16 PM CDT in News
KANSAS CITY (AP) — A federal judge has tossed out a woman's lawsuit against Home Depot over the deaths of... More >>
1 day ago July 23, 2016 Jul 23, 2016 Saturday, July 23 2016 Saturday, July 23, 2016 11:38:15 AM CDT in News
Columbia, MO
Broken Clouds 95°
6pm 94°
7pm 92°
8pm 89°
9pm 87°

Select a station to view its upcoming schedule:

Coming Up Next

5:00p
KOMU 8 News @ 5
5:30p
NBC Nightly News with Lester Holt
6:00p
Dateline NBC
4:30p
Jennifer 8
7:00p
Bulletproof Heart
9:00p
KOMU 8 News @ Nine on The CW

Tonight's Schedule

7:00p
Hollywood Game Night
8:00p
American Ninja Warrior
7:00p
Bulletproof Heart
9:00p
KOMU 8 News @ Nine on The CW
9:30p
Cougar Town