His name is Joe and he grew up in Mid-Missouri, where there is a stable of talent.

"I would say he's a perfect Clydesdale — perfect mane, a tail stripe on his face," said Jim Poole, General Manager of Clydesdale Operations. "He's a monster of a horse and you'll see him in the famous rose bowl parade."

Joe is one of about 100 Clydesdales who moved into this Cooper County Farm a year ago. The horses made their debut in 1933 during the repeal of prohibition.

"They delivered legal beer in New York City at the Empire State Building," said Poole.

And 70 years later, the horses are still a major marketing attraction.

"It took several days for a 30 second commercial, we had fun everyday," said Poole as he watched from the sidelines for this TV commerical.

Poole couldn't give a sneak preview but did say that these Clydesdales will make an appearance at the Super Bowl. The young Clydesdales spend 2 years in Mid-Missouri, then they're sent to Fort Collins, Colo., for two years of training. The Cooper County Farm is not open to the public, but plans are in the works for an open house.