His name's getting mentioned in magazines, he's winning awards, and it's all because of a secret recipe.

The green 'brick' company makes the brick of the future. The brick isn't green, but the idea behind it is. It's a brick made of fly ash, a solid waste mineral made in a result of combust coal.

"I think it's a great technology. We're taking what many people would call a waste product and we're making a cheaper, more cost effective product and we're not throwing it in slurry ponds or mind pits and it's a great environmental solution, " said MU student, Cole Duckworth.

And the guy behind it, Dr. Henry Liu, wants the world to know more about his brick.

Dr. Henry Liu, developer of the green brick, says, "It uses less than 10 percent of the energy to make these bricks than to make an ordinary clay brick."

The brick is unlike normal clay bricks because it uses a kiln-free process. It only takes a little above room temperature for the brick to harden, saving a lot of carbon dioxide emissions.

For his invention of the 'greenest brick,' Dr. Liu has been featured in such magazines as Popular Science and Time.

Liu said, "Time magazine most recently in November selected the fly ash bricks as the best invention of 2007 in the environmental area."

The greenest brick does not contribute to global warming and actually absorbs mercury, making the air cleaner. Liu hopes Missouri will be the first to see and use his product.