Gameday Boosts Columbia Economy over the Labor Day Weekend

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COLUMBIA - Many people stay in town this year over the Labor Day weekend for the football game.

At this time last year, store manager at Britches Clothing Katie James told KOMU 8 News that their business was hit because people were out of town. But this year's store manager Rachel Sauter has a different story.

"I think we definitely benefit from there being a game day on Labor Day weekend because some people probably stay in town for the game," Sauter said.

Columbia Convention and Visitor Bureau Sales Manager Amy Schnelder said football in town will bring more people into Columbia and benefit the local economy. She said there hasn't been a football in Columbia over the Labor Day weekend since 2007.

"Because of the football game over Labor Day weekend, we will have more people coming in and stay in our hotels, shopping and eating in our restaurants," Schnelder said.

MU student Bill Luebkeman said the football game is one of the reasons he stayed in town.

"It's a big deal around here," Luebkeman said. "Although it's not as big as other places, for us, it means a lot. It's fun. It's something that you look forward every year when school starts, getting to go, tailgating, hanging out with your friends, wearing gold, cheering on Mizzou."