Ad Strategy Different for Two St. Louis Restaurants

5 years 6 months 3 weeks ago Sunday, February 24 2013 Feb 24, 2013 Sunday, February 24, 2013 12:41:14 PM CST February 24, 2013 in News
Source: Associated Press
By: Associated Press

ST. LOUIS (AP) -- Panera and Hardee's are St. Louis-based restaurant chains with very different ways of advertising their products.

The St. Louis Post-Dispatch reports that the stark contrast between the two strategies is even more apparent as both launch new marketing campaigns.

Panera's new "Live Consciously" campaign highlights things such as the chain's donation of leftover bread to food banks and its use of antibiotic-free chicken.

The new Hardee's campaign features a bikini-clad model eating Atlantic cod sandwich. After Lent, Hardee's will feature another model in a sexy campaign.

University of Missouri-St. Louis marketing professor Haim Mano says the campaigns reflect different target markets. He says Panera is upscale, sophisticated, health-oriented. The target market for Hardee's is young, hungry men.

More News

Grid
List
COLUMBIA - State Rep. Cheri Toalson Reisch, R-Hallsville, is changing the way she is fundraising after an ethics complaint and... More >>
1 hour ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 6:17:00 PM CDT September 19, 2018 in News
JEFFERSON CITY - The Jefferson City Police Department was on the scene of a double shooting Wednesday afternoon. Police... More >>
1 hour ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 6:00:00 PM CDT September 19, 2018 in News
COLUMBIA – Some people living in Columbia's southside neighborhoods say thieves, using creative technology, are stealing from cars. Haley... More >>
2 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 5:28:00 PM CDT September 19, 2018 in News
COLUMBIA - As Welcome Home marks the first anniversary of its new shelter, a once drug-addicted veteran is artfully finding... More >>
3 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 4:19:00 PM CDT September 19, 2018 in News
FULTON- After the State Auditor's report that more local money could go to domestic violence shelters, one survivor reiterated the... More >>
3 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 3:52:00 PM CDT September 19, 2018 in News
COLUMBIA – Wednesday morning firefighters burned a simulated dorm room burn on the MU campus to show students how quickly... More >>
4 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 3:13:00 PM CDT September 19, 2018 in News
COLE COUNTY – Cole County ended its economic development contract with the Jefferson City Area Chamber of Commerce Tuesday. The... More >>
5 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 2:32:00 PM CDT September 19, 2018 in News
KANSAS CITY (AP) — A former prosecutor and chairman of Missouri's Democratic Party has been sentenced to two years and... More >>
5 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 1:55:00 PM CDT September 19, 2018 in Top Stories
COLUMBIA - The Columbia Fire Department ruled a Wednesday morning fire as suspicious. There were no injuries, but the... More >>
6 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 1:28:00 PM CDT September 19, 2018 in News
COLUMBIA - As rivers are still rising in the aftermath of Hurricane Florence, donations are also flooding in. However,... More >>
6 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 1:01:00 PM CDT September 19, 2018 in News
SEDALIA (AP) — A Kansas City man has pleaded guilty in the fatal shooting of another man at a trailer... More >>
6 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 12:51:00 PM CDT September 19, 2018 in Top Stories
JEFFERSON CITY (AP) — The search for Missouri's next top education official has begun. The State Board of Education... More >>
8 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 11:24:10 AM CDT September 19, 2018 in News
FULTON - UPDATE: Police have found the two boys who escaped from the Division of Youth Services. Police said... More >>
9 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 10:38:00 AM CDT September 19, 2018 in Top Stories
HOWARD COUNTY - Two people are dead and two others injured after a crash on Highway 87 Tuesday afternoon. ... More >>
9 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 9:51:00 AM CDT September 19, 2018 in News
COOPER COUNTY - Anthony Martin died in a crash in Cooper County on Sunday after losing control of his motorcycle.... More >>
12 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 6:57:00 AM CDT September 19, 2018 in News
CAMDEN COUNTY - A Columbia woman was taken to the Lake Regional Hospital on Sunday after a crash involving a... More >>
13 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 6:39:00 AM CDT September 19, 2018 in News
COLUMBIA - Bird scooters will be discussed at the Bicycle and Pedestrian Commission meeting Wednesday night at 7 p.m. ... More >>
16 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 3:15:00 AM CDT September 19, 2018 in Top Stories
COLUMBIA -- The mayor of Columbia's task force on Climate Action and Adaptation planning could recommend an increase in renewable... More >>
17 hours ago Wednesday, September 19 2018 Sep 19, 2018 Wednesday, September 19, 2018 2:24:00 AM CDT September 19, 2018 in News
Columbia, MO
Broken Clouds 87°
8pm 83°
9pm 81°
10pm 80°
11pm 79°