Ads in License Plate Renewals

1 decade 1 year 3 months ago Saturday, September 08 2007 Sep 8, 2007 Saturday, September 08, 2007 3:11:24 PM CDT September 08, 2007 in News

Some might find it strange to see advertising for Toyotas, Hyundais and Rovers, especially along side a Missouri Department of Revenue license renewal. House democratic leader Jeff Harris found out about the ads and complained to Governor Blunt.

"Our automobile economy, manufacturing economy is an important part of our state's economy. Why in the world would the state of Missouri promote a product that directly competes with products made right here in our state?" questioned Missouri representative Jeff Harris.

The Missouri Department of Revenue hired a private company called Imagitas to send out the license renewals. Instead of the state paying more than one million dollars, Imagitas would find advertisers to help reduce cost. Now the state only pays for postage, close to $600,000 a year.

Imagitas said they solicited advertising from all Missouri car plant companies, but it declined. In fact, for two years Ford was the sole advertiser for Imagitas in Missouri. It had ads with slogans like, "This year, renew more than just your vehicle registration." But now it declined to renew its contract, and Toyota and Hyundai signed on.

The Department of Revenue wrote a statement saying Imagitas saves Missouri taxpayers a half a million dollars a year in printing costs. But the Department does not endorse any company or product, including the advertisers in this registration renewal package;however, in the end, the Department of Revenue does have the final say of what ads stay or go. Toyota paid for current advertising, Hyundai is next.

KOMU tried to contact the Governor's office, no-one returned those calls.

More News

Grid
List
NEW BLOOMFIELD - The Holts Summit Police Department will include New Bloomfield in its coverage area again in 2019. ... More >>
7 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 10:31:00 PM CST December 18, 2018 in News
COLUMBIA - Bird scooter injuries are a growing problem in Columbia, with those who get hurt on the scooters left... More >>
10 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 7:25:00 PM CST December 18, 2018 in News
COLUMBIA - December is filled with festivities, but an emergency trip to the veterinarian can spoil all the holiday cheer.... More >>
11 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 7:02:00 PM CST December 18, 2018 in News
COLUMBIA - A year and a half ago, Rhonda Watson found herself at a crossroad: Go to prison or go... More >>
11 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 6:56:00 PM CST December 18, 2018 in News
KANSAS CITY (AP) — A 24-year-old Missouri man was sentenced to 25 years in prison without parole for participating in... More >>
11 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 6:12:06 PM CST December 18, 2018 in News
JEFFERSON CITY - This week Hitachi announced a takeover of ABB, worth a purchase price of $11 billion. It's... More >>
13 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 4:53:00 PM CST December 18, 2018 in News
ST.LOUIS - Missouri salt supply usage is at a high since early snowfall hit the midwest in November. In... More >>
14 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 3:30:00 PM CST December 18, 2018 in News
COLUMBIA - Retired employees of the Columbia Electric Utilities are frustrated with the city for its lack of action in... More >>
14 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 3:18:00 PM CST December 18, 2018 in News
ST. LOUIS (AP) — Supporters of criminal justice reform are questioning a move by assistant prosecutors in St. Louis County... More >>
15 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 2:40:58 PM CST December 18, 2018 in News
JEFFERSON CITY - The Missouri Public Service Commission held the first of two formal hearings to determine whether an interstate... More >>
16 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 1:34:00 PM CST December 18, 2018 in News
WASHINGTON (AP) — The Trump administration moved Tuesday to officially ban bump stocks, which allow semi-automatic weapons to fire rapidly... More >>
17 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 12:28:00 PM CST December 18, 2018 in News
BOWLING GREEN - Charles Erickson, who is serving time in prison for the 2001 murder of Columbia Daily Tribune sports... More >>
19 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 10:16:29 AM CST December 18, 2018 in News
COLUMBIA - A man awaiting sentencing for attacking his grandparents filed a motion Friday, seeking acquittal on one of the... More >>
21 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 9:05:36 AM CST December 18, 2018 in News
CALIFORNIA - A Fortuna man pleaded guilty Friday to charges related to the 2017 death of his young son. ... More >>
21 hours ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 8:55:00 AM CST December 18, 2018 in News
JEFFERSON CITY - The Missouri Public Service Commission held a hearing on the Grain Belt Express on Tuesday. In... More >>
1 day ago Tuesday, December 18 2018 Dec 18, 2018 Tuesday, December 18, 2018 5:34:00 AM CST December 18, 2018 in News
PETTIS COUNTY - Tom Belsha has lived on Crestview Drive for twenty years. He has been questioning the quality of... More >>
1 day ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 8:39:00 PM CST December 17, 2018 in Top Stories
LAWRENCE, Kan. (AP) — A Missouri woman who told police she intentionally drove into the Kansas River while trying to... More >>
1 day ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 6:34:00 PM CST December 17, 2018 in News
COLUMBIA- Denico Crawley, the man convicted of murder stemming from the case of Quenten Hurt, was sentenced to 105 years... More >>
1 day ago Monday, December 17 2018 Dec 17, 2018 Monday, December 17, 2018 6:06:00 PM CST December 17, 2018 in News
Columbia, MO
Broken Clouds 38°
7am 38°
8am 39°
9am 42°
10am 46°