Advertisement Impact on Columbia Public Transit

5 years 8 months 1 week ago Friday, March 08 2013 Mar 8, 2013 Friday, March 08, 2013 6:24:00 PM CST March 08, 2013 in News
By: Maddie Heidenreich
loading

COLUMBIA - Columbia Public Transit said Friday, advertising on city buses is helping meet budget needs. Revenue is "$100 thousand dollars to $125 thousand," said city marketing specialist Christa Holtzclaw. "It doesn't actually cover the equivalent of a route. I mean, it does cost for an entire year, quite a lot of money to be able to do each route, but every little bit helps."

The city has used external advertising on buses since 2009, and recently started using a new contracting company. "Transit Advertising Inc. was contracted with and they handle the sales, but they also handle the production and the installation, and tear down of all of the ads," said city marketing specialist Christa Holtzclaw.

Columbia resident Darrell Black has used Columbia Public Transit's bus system for almost three decades and is pleased with the ads. "Twenty seven years years, and I think it is a great thing for the Columbia Transit to advertise on the bus," said Black. "Especially Jimmy Johns and major businesses downtown." "The advertisements are on the back of the bus or the side of the bus and that's what attracts a lot of people to go to the business in the downtown district," said Black.

But not all frequent riders say the pay attention. "I've noticed whenever they change them, but as for actually getting me to go to those places or anything, also they haven't really," said frequent rider Catherine Wood. "I already knew about those places."

The city council is also looking into other funding options, to help fund bus routes. "The positive look is that we will be able to find alternate sources of funding. But as of right now, funding is still an issue." said Holtzclaw.

 

More News

Grid
List
ST. LOUIS - The University of Missouri Board of Curators announced cuts to costs Friday to help with enrollment at... More >>
2 hours ago Friday, November 16 2018 Nov 16, 2018 Friday, November 16, 2018 3:24:00 PM CST November 16, 2018 in News
(CNN) -- USA Gymnastics' longtime chief operating officer has resigned, the organization said Friday, becoming the latest in a string... More >>
3 hours ago Friday, November 16 2018 Nov 16, 2018 Friday, November 16, 2018 2:56:27 PM CST November 16, 2018 in News
COLUMBIA- A tree in downtown Columbia became the target of vandalism Thursday night when two men were caught on camera... More >>
3 hours ago Friday, November 16 2018 Nov 16, 2018 Friday, November 16, 2018 2:49:00 PM CST November 16, 2018 in News
COLUMBIA - Several groups in the City of Columbia are working to regulate and tax short-term rentals, such as Airbnb's.... More >>
4 hours ago Friday, November 16 2018 Nov 16, 2018 Friday, November 16, 2018 1:18:00 PM CST November 16, 2018 in News
COLUMBIA - A man suspected of stealing more than $46,000 from the Boone County Treasurer's Office in late 2017 is... More >>
5 hours ago Friday, November 16 2018 Nov 16, 2018 Friday, November 16, 2018 12:21:00 PM CST November 16, 2018 in News
COLUMBIA - Police arrested Dyran Hill, 23, of Columbia in connection with a robbery Thursday in the parking lot of... More >>
5 hours ago Friday, November 16 2018 Nov 16, 2018 Friday, November 16, 2018 12:11:00 PM CST November 16, 2018 in News
(CNN) -- The Department of Education on Friday proposed new rules for dealing with sexual harassment and assault on college... More >>
6 hours ago Friday, November 16 2018 Nov 16, 2018 Friday, November 16, 2018 11:55:52 AM CST November 16, 2018 in News
NEW YORK (AP) — Jennie-O Turkey recalled packages of ground turkey in a salmonella outbreak, and regulators say additional products... More >>
7 hours ago Friday, November 16 2018 Nov 16, 2018 Friday, November 16, 2018 10:58:02 AM CST November 16, 2018 in News
JEFFERSON CITY - The week around Thanksgiving is one of the busiest travel periods in the year. In just the... More >>
7 hours ago Friday, November 16 2018 Nov 16, 2018 Friday, November 16, 2018 10:16:00 AM CST November 16, 2018 in News
WASHINGTON, DC - The White House says it will "temporarily reinstate" the White House press credentials of CNN reporter Jim... More >>
8 hours ago Friday, November 16 2018 Nov 16, 2018 Friday, November 16, 2018 9:40:00 AM CST November 16, 2018 in News
MOBERLY - A pedestrian was struck and killed Thursday night on Highway 63 just south of Moberly, according to crash... More >>
13 hours ago Friday, November 16 2018 Nov 16, 2018 Friday, November 16, 2018 4:49:00 AM CST November 16, 2018 in News
COLUMBIA- Out-of-state vehicles around the University of Missouri are having their license plates stolen. It’s been happening in garages... More >>
22 hours ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 7:17:00 PM CST November 15, 2018 in News
CENTRALIA - Where would a man celebrating a half century of giving blood go to celebrate? Another blood drive... More >>
1 day ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 5:55:00 PM CST November 15, 2018 in News
COLUMBIA- In a meeting this afternoon, Columbia City Manager Mike Matthes, apologized for the confusion surrounding the Columbia Police Department’s... More >>
1 day ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 5:17:00 PM CST November 15, 2018 in News
COLUMBIA - A Columbia man is sentenced to 10 years in Federal prison for a 2017 armed bank robbery turned... More >>
1 day ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 5:14:00 PM CST November 15, 2018 in Top Stories
JEFFERSON CITY - Jefferson City is looking for a municipal judge to fill a temporary position, starting January 1, 2019.... More >>
1 day ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 5:13:00 PM CST November 15, 2018 in News
NEW YORK (AP) — Facebook said it's making progress on detecting hate speech, graphic violence and other violations of its... More >>
1 day ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 3:53:00 PM CST November 15, 2018 in News
COLUMBIA - Employment providers, state agencies and employers serving people with disabilities across the state came together to learn how... More >>
1 day ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 3:12:00 PM CST November 15, 2018 in News
Columbia, MO
Broken Clouds 50°
6pm 46°
7pm 44°
8pm 38°
9pm 39°