Anheuser-Busch Hopes New Ads Spike Sales

1 decade 4 years 4 months ago Thursday, March 30 2006 Mar 30, 2006 Thursday, March 30, 2006 8:25:37 PM CST March 30, 2006 in News
Source: (Copyright 2007 The Associated Press All Rights Reserved.)
But the ads aren't going to be for Budweiser. They are part of Anheuser-Busch's new campaign to promote all beer brands over other drinks like wine and spirits. The ads ask celebrities who they would like to share a beer with. Spike Lee says he'd like to share a brew with late Brooklyn Dodger Jackie Robinson. Anheuser-Busch has been facing stagnant beer sales as consumers turn to trendy cocktails and wine. While the new ads are free advertising for Anheuser-Busch's competitors, the company stands to benefit the most as the nation's biggest brewer.

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