Avid Unveils New Brand Identity

9 years 1 week 4 days ago Tuesday, November 03 2009 Nov 3, 2009 Tuesday, November 03, 2009 3:49:56 PM CST November 03, 2009 in News
Source: Avid News

NAB (Booth #SU902), LAS VEGAS, April 20, 2009 – Avid® (NASDAQ: AVID) today unveiled a new brand identity as part of the company's business transformation to better serve the interests and needs of its audio and video customers – who range from home enthusiasts to complex media enterprises, and create the most listened to, most watched and most loved media in the world.

At the center of Avid's brand identity is a new logo composed of simple geometric shapes derived from the buttons, icons and markers that consumers and professionals recognize as fundamental to the digital audio and video solutions they use every day to enable their creativity. The new logo forms a visual connection to iconic shapes that represent "volume up, volume down, play, pause, record and forward," signaling a unification of the company's core audio and video offerings.  The distinctive mark also spells out the company's name in abstract letterforms.

"Avid is coming together as one company with new offerings, a new strategy, and a new operating model. We are stronger as one company than we are as separate parts, and we have a unique opportunity to help our customers achieve greater success in a digital world," said Gary Greenfield, Chairman and CEO of Avid. "Our new identity is one of the powerful ways we are communicating the evolution of our business as well as our commitment to partner with customers by understanding exactly what they want to do.  Whether it's the flawless execution of a global television broadcast, a chart-topping hit song, a lean-forward moment on the big screen or in a sold out concert venue, or a home movie that family members will cherish for a lifetime, our customers want integrated, interoperable, and open audio and video offerings.  By pulling together all of our category-creating technologies under one roof, we are beginning to serve our customers with digital media solutions unlike any other company in the world."

Historically, Avid has been a family of separate, industry-leading businesses – Avid, Digidesign®, M-Audio®, Pinnacle Systems® and Sibelius® – that served audio and video customers independently of one another.  As part of a strategic transformation that began last year, Avid's new brand identity communicates the fusing of these businesses and further positions the company to capitalize on the convergence of digital audio and video technology while addressing customer requirements for integrated systems that enhance creativity and deliver significant ROI.

Dave Lebolt, Avid's Chief Technology Officer, said, "We are refining the way we define and develop our solutions, leveraging technology across all of our audio and video capabilities in ways that no other company can. Having unification across the breadth and depth of Avid's portfolio allows us to accelerate interoperability between Avid systems – like Pro Tools® and Media Composer®.  These two systems now sync smoothly via Video Satellite, allowing users to connect a Pro Tools|HD® system to an Avid Media Composer system for synchronized playback and connect up to four Pro Tools|HD systems plus one Media Composer when adding the Satellite Link option – and all without requiring any rendering of complex video sequences.  We're also in a better position to further explore integrated bundled offerings – and how these offerings work openly with third-party applications – in a way that meets new and emerging demands of today's content creators. We look forward to working closely with our customers to define these next-generation solutions."

At NAB this week, the results of the changes at Avid and its commitment to customer success will be on full display. For the first time, the company will be showcasing audio and video products side-by-side – and in integrated workflows – throughout its booth.  Customers will experience Avid solutions working openly with products from more than 40 third-party companies – including Final Cut Pro running on Avid Unity™ ISIS® shared storage, and Avid NewsCutter® systems sending Sony XDCAM footage for playout on Omneon servers. Avid will also host a range of high-profile customers who will deliver main stage presentations about key audio and video innovations, such as RED workflows, 3D stereoscopic editing, surround sound mixing and file-based workflows. For more information about Avid at NAB, visit www.avid.com/events

About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched, and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours, and news broadcasts, to music and movies made at home.  Some of Avid's most influential and pioneering solutions include Media Composer®, Pro Tools®, Avid Unity™, Interplay®, Oxygen 8, Sibelius® and Pinnacle Studio™. For more information about Avid solutions and services, visit www.avid.comdel.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook or subscribe to Avid Industry Buzz.

© 2009 Avid Technology, Inc. All rights reserved. Product features, specifications, systems requirement and availability are subject to change without notice.  Avid, Digidesign, M-Audio, Pinnacle Systems, Pinnacle Studio, Avid Unity, ISIS, NewsCutter, Interplay, Media Composer, Pro Tools, Pro Tools|HD and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of Interplay Entertainment Corp., which bears no responsibility for Avid products. RED is a trademark of Red.com, Inc. All other trademarks are the property of their respective owners. 

More News

Grid
List
COLUMBIA - Employment providers, state agencies and employers serving people with disabilities across the state came together to learn how... More >>
39 minutes ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 3:12:00 PM CST November 15, 2018 in News
JEFFERSON CITY - Ceres, the statue that stood on top of the State Capitol for 94 years, touched ground Thursday.... More >>
1 hour ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 2:48:00 PM CST November 15, 2018 in News
JEFFERSON CITY - A bronze statue called Ceres will spend the next year being cleaned and touched up for conservation... More >>
1 hour ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 2:30:00 PM CST November 15, 2018 in News
JEFFERSON CITY, Mo. (AP) — Missouri's unemployment rate has hit a tied record low. Data released Thursday from the... More >>
2 hours ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 12:56:00 PM CST November 15, 2018 in News
MAGALIA, Calif. (AP) — Cool weather helped fire crews gain ground Thursday against the nation's deadliest wildfire in a century,... More >>
3 hours ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 11:52:00 AM CST November 15, 2018 in News
BOONE COUNTY - Two buses carrying students and staff from Our Lady of Lourdes Interparish School was involved in a... More >>
5 hours ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 10:01:00 AM CST November 15, 2018 in News
COLUMBIA - A judge ordered bond to be revoked Wednesday for a man charged in connection with an alleged conspiracy... More >>
8 hours ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 7:47:25 AM CST November 15, 2018 in News
HUNTSVILLE - A judge sentenced a Moberly man to 18 years in prison after he pleaded guilty to child sex... More >>
8 hours ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 7:35:37 AM CST November 15, 2018 in News
JEFFERSON CITY - The number of kids in need is growing, according to the only foster care and adoption association... More >>
9 hours ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 6:20:00 AM CST November 15, 2018 in News
JEFFERSON CITY - Ceres, the bronze statue that sits on top of the Capitol Building, will come to ground level... More >>
9 hours ago Thursday, November 15 2018 Nov 15, 2018 Thursday, November 15, 2018 6:02:00 AM CST November 15, 2018 in News
MOBERLY - Veterans at Moberly Correctional Center say a program designed to reconnect former servicemen to their military values has... More >>
18 hours ago Wednesday, November 14 2018 Nov 14, 2018 Wednesday, November 14, 2018 9:33:00 PM CST November 14, 2018 in News
COLUMBIA - Columbia plow drivers participated in the annual Dry Snow Run to practice routes for the winter season Wednesday... More >>
19 hours ago Wednesday, November 14 2018 Nov 14, 2018 Wednesday, November 14, 2018 8:38:00 PM CST November 14, 2018 in Top Stories
COLUMBIA - Medical marijuana may play a part in the reduction of opioid usage, supporters say. According to the... More >>
21 hours ago Wednesday, November 14 2018 Nov 14, 2018 Wednesday, November 14, 2018 6:39:00 PM CST November 14, 2018 in News
COLUMBIA - Mike Veny experienced trouble with mental health throughout his childhood. Instead of letting his negative past consume him,... More >>
21 hours ago Wednesday, November 14 2018 Nov 14, 2018 Wednesday, November 14, 2018 6:15:00 PM CST November 14, 2018 in News
COLUMBIA - The Columbia Police Department recently announced their decision to end its Community Outreach Unit and some citizens are... More >>
22 hours ago Wednesday, November 14 2018 Nov 14, 2018 Wednesday, November 14, 2018 5:41:00 PM CST November 14, 2018 in News
GARDEN CITY - An entire police department is out of a job Wednesday morning without notice. According to the... More >>
22 hours ago Wednesday, November 14 2018 Nov 14, 2018 Wednesday, November 14, 2018 5:00:00 PM CST November 14, 2018 in News
COLUMBIA – A new report from the Institute of International Education (IIE) found a decrease in the number of new... More >>
1 day ago Wednesday, November 14 2018 Nov 14, 2018 Wednesday, November 14, 2018 1:54:00 PM CST November 14, 2018 in News
BOONE COUNTY – The Boone County Sheriff’s Department has been working on a new computer system to better report hate... More >>
1 day ago Wednesday, November 14 2018 Nov 14, 2018 Wednesday, November 14, 2018 1:40:00 PM CST November 14, 2018 in News
Columbia, MO
Broken Clouds 44°
4pm 40°
5pm 39°
6pm 38°
7pm 36°