Baseball's Beer Looks to Enshrine Opening Day
ST. LOUIS (AP) - Baseball's official beer wants to turn what is already a cause for celebration among fans into a national holiday.
A new Budweiser promotion seeks to collect 100,000 online signatures on a White House petition to declare the start of Major League Baseball a day of national observance. Former St. Louis Cardinals great Ozzie Smith is leading the promotional effort.
The St. Louis Post-Dispatch reports that the campaign launched Tuesday and includes digital ads on ESPN.com and MLB.com. The campaign deadline is March 31.