Brain Health

1 decade 3 years 3 months ago Friday, July 21 2006 Jul 21, 2006 Friday, July 21, 2006 12:11:37 PM CDT July 21, 2006 in News
Getting older might make pumping iron a little tough...Welcome to the brain gym... Seniors at this san francisco assisted living facility..."working out" On computers to recapture memory, hearing, and improve attention spans. Flexing their mental muscles and improving their lives. Ellen mccarthy, 79 year old: "concentration is the one word that i really feel that i've really got better at doing." Eda carnilia, 86-year-old: "it's made me be aware to listen more intently, be more aware of what i'm saying and how I'm speaking." The software that drives the workouts is the brainchild of san francisco Based posit science. It's spent the last 3 years developing programs that "teach old brains new tricks."... Participants in controlled studies aged 60 to 97 have shown the equivalent Of 10 years of improvement. Dr. Michael merzenich, co-founder of posit science: "it's just the beginning of what is unequivocally going to be a revolution in what we Must do to maintain our mental fitness, our brain fitness in life." This revolutionary product is now getting a mainstream stamp of approval. Humana, one of the nation's largest health insurers plans to offer the Brain fitness program to millions of seniors. Humana medicare members will be able to purchase the software at a sizable discount. Humana says its a perfect fit with its desire to encourage active lifestyles For older adults. Dr. Scott latimer, humana medical director: "the more that we can provide people opportunities not just to have health coverage when They are sick but ways to stay healthy, ways to stay physically active, Mentally active, aware of healthy eating, i think from a shareholder Perspective, we certainly expect that people will look at that as a Value that helps distinguish humana from other health insurance companies."

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