Businesses Cash in on True/False
True/False sold more tickets this year than any time in their four year history.
Last year the festival sold more than 12,000 tickets.
Festival organizers say they sold more than 14,000 tickets this year.
But True/False organizers say money isn't the only value the festival brings to Columbia.
"A festival is always about building community," David Wilson explained. He is a co-founder of the True/False festival. "You know, it's about bringing people together, getting them in the theater, getting them talking and thinking and interacting with each other. And, you know, we throw lots of parties and receptions and stuff to build on that. But, yeah, it's about building community."