Columbia business leaders learn to boost social media presence

1 year 11 months 3 weeks ago Monday, August 22 2016 Aug 22, 2016 Monday, August 22, 2016 7:19:00 PM CDT August 22, 2016 in News
By: Joe Gjata, KOMU 8 Reporter

COLUMBIA - The Mid-Missouri Chapter of the Public Relations Society of America is trying to help businesses improve their social media platforms. 

The PRSA will host a round table discussion Tuesday, Aug. 23 at Veterans United from 11:30 a.m-1 p.m. According to the event page sponsored by the PRSA's Mid-Missouri Chapter, admission prices are between $10-$15.

One panelist, Harold's Doughnuts' owner Michael Urban, said he looks forward to the event and meeting other Columbia residents interested in utilizing social media. Urban said one goal of the round table is "to get a local perspective on how businesses here handle social and digital media."

"We often think of big brands when it comes to online presence, but a lot of local business try to take advantage of those channels," he said.

Urban said social media can be tricky, but being transparent and listening to his audience has helped Harold's Doughnuts.

"We do a pretty good job of getting our message out I think, and more importantly telling our story about who we are and why we do what we do and leveraging those digital spaces to communicate with new and existing customers," Urban said. 

Patrick Palmer, a manager at Seoul Taco, said his business uses social media on major platforms, such as Facebook, Twitter and Instagram.

"We try to update stuff pretty constantly," he said. "It's mainly an easy way to reach out to people and talk about it on social media."

Palmer said networking on social media helps create a chain that reaches and connects a broader audience.

However, he said challenges do exist within social platforms, particularly on review accounts.

"Everyone doesn't have a perfect experience at a restaurant," Palmer said. "You can get your negative reviews and opinions from comments online." 

For the most part, he said it hasn't been a big problem. "At the end of the day, it's a positive thing for the business."

Urban reiterated that social media can come with the good and the bad, but the purpose of the round table discussion is to look at it optimistically. 

More News

Grid
List
TUSCUMBIA (AP) — The trial of a 59-year-old man facing a capital murder charge in the 1984 death of a... More >>
1 hour ago Friday, August 17 2018 Aug 17, 2018 Friday, August 17, 2018 4:23:00 AM CDT August 17, 2018 in News
JEFFERSON CITY - Ninety-one people have died in impaired driving accidents so far in 2018. The Missouri Coalition for... More >>
1 hour ago Friday, August 17 2018 Aug 17, 2018 Friday, August 17, 2018 4:00:00 AM CDT August 17, 2018 in News
MOBERLY - A severe thunderstorm brought half-dollar sized hail and hundreds of power outages to Randolph County Thursday evening. ... More >>
7 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 10:05:00 PM CDT August 16, 2018 in News
JEFFERSON CITY - Three Indiana men involved in the armed robbery of a Walgreens pharmacy were indicted Thursday by a... More >>
8 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 9:32:00 PM CDT August 16, 2018 in News
COLUMBIA - The Public Transit Advisory Commission (PTAC) is pushing back over proposed budget cuts to the city's public transit... More >>
10 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 7:46:00 PM CDT August 16, 2018 in News
COLUMBIA - A Missouri candidate who recently claimed a surprise victory in the Republican primary for state auditor is now... More >>
10 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 7:21:00 PM CDT August 16, 2018 in News
COLUMBIA - The Audrain County Sheriff's Office says the widely-circulated story of a dog found with taped legs... More >>
12 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 5:21:00 PM CDT August 16, 2018 in News
COLUMBIA - Prosecutors charged a Columbia man with murder Thursday, two months after deputies found a woman dead in a... More >>
13 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 4:16:00 PM CDT August 16, 2018 in News
TUSCUMBIA - A convicted murderer charged with the killing of an Eldon girl in 1984 got a change of venue... More >>
13 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 3:57:13 PM CDT August 16, 2018 in News
SEDALIA - Gov. Mike Parson, lawmakers and agriculture experts talked to Missouri farmers at the State Fair Thursdsay, to assure... More >>
14 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 2:54:00 PM CDT August 16, 2018 in News
COLUMBIA - Police are searching for the man pictured above, saying he is a suspect in a Thursday morning... More >>
14 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 2:50:00 PM CDT August 16, 2018 in News
COLUMBIA - An invasive beetle has spread to 11 new counties in Missouri. The emerald ash borer kills more than... More >>
15 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 2:27:00 PM CDT August 16, 2018 in News
COLUMBIA - The Food Bank of Central and Northeast Missouri announcement a financial windfall Thursday that will help feed hundreds... More >>
15 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 2:20:00 PM CDT August 16, 2018 in News
JEFFERSON CITY, Mo. (AP) — A Missouri candidate who recently claimed a surprise victory in the Republican primary for state... More >>
15 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 2:05:00 PM CDT August 16, 2018 in News
JEFFERSON CITY - Missouri Attorney General Josh Hawley filed a lawsuit Thursday against a St. Louis housing complex where reported... More >>
18 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 10:57:00 AM CDT August 16, 2018 in News
COLUMBIA - St.Louis-based SSM Health confirmed Thursday it is exploring a transfer of its Jefferson City and Mexico hospitals to... More >>
19 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 10:28:00 AM CDT August 16, 2018 in News
COLUMBIA - Columbia Regional Airport managers held the first All Things Airport monthly meeting on Thursday. The meeting was... More >>
20 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 9:48:00 AM CDT August 16, 2018 in Top Stories
(CNN) - Aretha Franklin, whose gospel-rooted singing and bluesy yet expansive delivery earned her the title "the Queen of Soul,"... More >>
20 hours ago Thursday, August 16 2018 Aug 16, 2018 Thursday, August 16, 2018 9:46:00 AM CDT August 16, 2018 in News
Columbia, MO
Broken Clouds 70°
6am 70°
7am 70°
8am 70°
9am 73°